The document discusses personal branding and provides tips for discovering, expressing, and building your personal brand in 3 steps: 1) Discover your brand by identifying your personal identity, promise, and how others perceive you. Ask yourself how you see yourself and how others see you. 2) Express yourself by showing who you are through written articles, volunteering, blogs, social networks, books, and public speaking. Make a plan to offer yourself consistently. 3) Build your network by having an online presence where potential clients can find value, diversity, and validation when searching for you online or in person. Clients buy you and your solutions, so they are your best ambassadors.