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Personal Branding do it Yourself

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Personal Branding do it Yourself

  1. 1. D.I.Y. guide to
  2. 2. The Wikipedia definition of brand begins with “Branding includes a name, logo, slogan, and/or design scheme associated with a product or service”
  3. 3. The Wikipedia definition of brand begins with “Branding includes a name, logo, slogan, and/or design scheme associated with a product or service”
  4. 4. Name Logo Slogan Design
  5. 5. Name Logo Slogan Design
  6. 6. Awareness
  7. 7. Awareness Trust
  8. 8. Awareness Trust Perception
  9. 9. Awareness Trust Reputation Perception
  10. 10. on BRANDS ARE BORN OF EXPERIENCE AND REFLECT TRUST
  11. 11. IT IS A MEASURE OF REPUTATION
  12. 12. PERCEPTIONS INTHEMINDOFACONSUMER.
  13. 13. SEARCH
  14. 14. COPY
  15. 15. “A brand is the sum of all feelings, thoughts and recognitions – positive and negative – that people in the target audience associate with a company, a product or service.” - Steve McNamara, AdCracker.Com
  16. 16. a
  17. 17. “A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” –Jeff Bezos
  18. 18. Making Coffee Serving Water Aerated Cola Stitching Pants
  19. 19. The basic offering isn’t the hard stuff
  20. 20. Unique IDEAS HUGE IMPACT THAT CREATE
  21. 21. Unique IDEAS HUGE IMPACT THAT CREATE Unique IMPACT
  22. 22. In 1891, Asa Griggs Candler invented the most innovative marketing technique of the times. He hired traveling salesmen to pass out coupons for a free Coke. With a goal for people to try the drink, like it, and buy it later on. In addition to the coupons, Candler also decided to sell Coca-Cola syrup as a patent medicine, claiming it would get rid of fatigue and headaches. In 1898, however, Congress passed a tax on all medicines, so Coca-Cola wanted to be sold only as a beverage. After a court battle, Coca-Cola was no longer sold as a drug. Full Story Did You Know? A j
  23. 23. In 1872, Strauss received a letter from Jacob Davis, a customer and tailor who worked in the mining town of Reno, Nevada. Davis reported that he had discovered canvas pants could be improved if the pocket seams and other weak points that tended to tear were strengthened by copper rivets Jacob Davis and Levi Strauss patenting the idea of using metal RIVETS at the stress points on May 20,1873 which can be considered the 'birthday' of jeans. Did You Know? Full Story
  24. 24. More solid brands mean strong identities both for the products and for the people using them. –Jeff Bezos
  25. 25. Their identity serves as a key differentiator
  26. 26. G a t k K d 6 8h f @ O P w + $ , QWTM
  27. 27. “We choose one over the other on the basis of our ‘perception’ of its reputation” –Shivam Dhawan
  28. 28. Perceptions are verbs:
  29. 29. “Apple Thinks Different IBM Solves Nike Exhorts Virgin Enlightens Sony Dreams…” - Jean Marie Dru, Disruption
  30. 30. Just like PERSONALITIES
  31. 31. Personal brands allow individuals to differentiate themselves by consistently articulating and leveraging their unique value proposition
  32. 32. BRANDINGDo It Yourself
  33. 33. What is your BRAND?
  34. 34. What we DO defines US i do
  35. 35. THIS IS WHAT WE DO
  36. 36. Awareness Who we are
  37. 37. Trust Our credentials, experience
  38. 38. Reputation Our skills, achievements
  39. 39. Perception Interests, personal details
  40. 40. Build your unique Brand Portfolio i am
  41. 41. BrandingToolkit Reference CV Portfolio
  42. 42. Your Online Profiles www Yu l g
  43. 43. Your PR channels W t o j n
  44. 44. Ask others about your BRAND
  45. 45. Review, Referral, Recommendation h
  46. 46. Tag, Mention, Location @ #
  47. 47. Differentiate your Brand Portfolio i Brand
  48. 48. www Website Linked in Yu l Blogger Google g
  49. 49. DO it good and the CREDITS will follow
  50. 50. “Do what you want to be famous for Because you are famous for what you do” - Kristian Anderson
  51. 51. WHAT you do matters HOW you do it is important WHY you do it is critical
  52. 52. it’s
  53. 53. So, what problems are you solving in this world?
  54. 54. Takeaways:  We need not be doing Hard stuff, but we need to be doing the stuff we do… harder!
  55. 55. Takeaways:  We need not be doing Hard stuff, but we need to be doing the stuff we do… harder!  Brands are verbs. YOU are a Brand. People know you by verbs… if that verb is a noun then you better start doing something about it.
  56. 56. Takeaways:  We need not be doing Hard stuff, but we need to be doing the stuff we do… harder!  Brands are verbs. YOU are a Brand. People know you by verbs… if that verb is a noun then you better start doing something about it.  What you are doing matters >> How you are doing it is important >> Why you doing it is critical
  57. 57. Takeaways:  We need not be doing Hard stuff, but we need to be doing the stuff we do… harder!  Brands are verbs. YOU are a Brand. People know you by verbs… if that verb is a noun then you better start doing something about it.  What you are doing matters >> How you are doing it is important >> Why you doing it is critical  Branding is Not about self promotion, it is about self differentiation
  58. 58. Takeaways:  We need not be doing Hard stuff, but we need to be doing the stuff we do… harder!  Brands are verbs. YOU are a Brand. People know you by verbs… if that verb is a noun then you better start doing something about it.  What you are doing matters >> How you are doing it is important >> Why you doing it is critical  Branding is Not about self promotion, it is about self differentiation  Not about how many people know you but how do they know you
  59. 59. BUILD Your Identity! Starting HERE now…
  60. 60. MY BRAND SHIVAM DHAWAN
  61. 61. MY BRAND SHIVAM DHAWAN Connect -
  62. 62. MY BRAND SHIVAM DHAWAN Connect - Or just say Hi!
  63. 63. Support my venture with funds and get this cool T Or just buy it here

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