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How to be yourself a good deal? Personal Branding
Silvio RaijIntroPersonal Branding 2012
“A Brand is a promess of value” William Arruda, Personal Brandin Guru
Your Personal Brand DISCOVER EXPRESS BUILD YOUR YOUR BRAND YOURSELF NETWORK
DISCOVERYOUR BRAND What´s your Personal Identity?
Marcas y sus promesas = strong, solid = fast, easy = elegant, refined = quality = innovation, prestige You = ?
Coherencia en tu identidad • Ask yourself… How do you How do I see myself? see yourself? • Ask the people who know you well.. How do you perceive me? How do you • Now, look for coincidences How do think others see others see you? you?
ASK YOURSELF… TROUGH YOUR BRAND?» ARE YOU VISIBLE: My potential clients know who I am?» ARE YOU CREDIBLE: Can prove my qualities?» ARE YOU CLEAR: I leave it clear who I am and who I am not?» ARE YOU CONSISTENT: Do I keep my message firm?» ARE YOU CONSTANT: Are you always present?
Stand out from the restThere are many in your sameprofession…What makes you different fromothers?What do you offer that othersdon´t?
What similarities and differencesmy clients see in me?Similarities Differences
What is your slogan, that sentence that talks about you?Your slogan
How do you express who EXPRESSYOURSELF you are? How do you show yourself?
Make your plan Offer yourself Written Volunteering articles Social Blog Content networks Public Book Speaks
Have you google yourself?What do you see? Is consistent about yourself?
What they find when they search for you?They´ll see value?If they find a lot of contentabout meThey´ll see diversity?If they find images, videosand audiosThey´ll see validation?If they find goodtestimonies
“Customers do not buy yourprofession, they buy you andyour solutions”
BUILD YOUR Your clients are your best NETWORK ambassadors