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The End of Fame
                       as we know it




Guillaume Decugis
Co-Founder & CEO
Scoop.it
@gdecugis
Famous people in history
Famous people today
The Model for Fame in History


       The
     Famous


                   “One to Many”
      The
   Storytellers



  The Rest of Us
Fame, Content & Media Creation


               Fame




       Media          Content
Media Creation & Distribution
1000 BC     1200 AD            1848 AD




                      Distribution 
Mass Media.
Mass distribution, narrow creation.
 1923           1940             1969




                       Distribution 
The Andy Warhol Promise



      “In the future, everyone will
      be world-famous for
      15 minutes.”
      Andy Warhol
The Modern Model for Fame Pre-Internet


          The
        Famous


                      “One to Many”
         The
      Storytellers
                         Faster


     The Rest of Us
A Brief History of the Web (Publishing)



                                                                         1-click Sharing
                                                                           & Curation
# of People Publishing




                                                            Microblogging&
                                                           Social Networking



                                      Blogs
                         HTML

                                Simplicity of Publishing
Internet > Mass Media




      Mass Distribution




       Mass Creation
So has anything changed?
Wider at the top?
We still have (Internet) Celebrities
But we also have lots of noise


    I’m talking
      to you!




                       I’mlooking
                         for you!
It’s hard to get heard !
It’s hard to be found !
Networking over time
The long-tail
Popularity




                 Interests
It’s the topic, stupid!

   People-Centric            Topic-Centric
    Social Graph            Interest Graph
My Friends / Contacts        My Interests




                “On the Web, everyone will
                be famous to fifteen people”
                Nick Currie aka Momus
4 steps to the new celebrity

1   Focus on a Topic
4 steps to the new celebrity

1   Focus on a topic

2   Don’t just Create but also Curate
4 steps to the new celebrity

1   Focus on a topic

2   Don’t just Create but also Curate

3   Show expertise
4 steps to the new celebrity

1   Focus on a topic

2   Show expertise

3   Don’t just Create but also Curate

4   Build your Community of interests
How Scoop.it helps

1   Focus on a topic
How Scoop.it helps

1   Focus on a topic

2   Don’t just Create: Curate
How Scoop.it helps

1   Focus on a topic

2   Don’t just Create: Curate

3   Show Expertise
How Scoop.it helps

1   Focus on a topic

2   Don’t just Create: Curate

3   Show expertise

4   Build your Community
    of interests
Thank you!




Guillaume Decugis
Co-Founder & CEO
Scoop.it
@gdecugis

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The end of fame (as we know it)