4. Pillar 1: Knowledge
& Literacy
• The state of the social media and
social networking landscape
• The big 8 networks and key emerging
networks and technology
• The mobile consumer and decision
maker
5. Is being a social
enterprise or
organization a nice to
have, or vital to
success?
36. Pillar 2 & 3 Integrated
Strategy
& Management
• Key Social Principles
• Best Practices on platforms
• Social Media Management Tools
• Social Selling
• Responding to Crisis
• Social Media Plans and Templates
37. “If you think you are a
leader and no one is
following you...
You’re actually just
going for a walk”
42. Rules of Engagement
#1 Stop pitching and start connecting
#2 Doers win in the game of social media
#3 It’s not about you
#4 Be fearless in your contribution to community
#5 Don’t be a social spammer, engage
#6 Be authentic
#7 Be consistent
#8 Leverage through influencers and community
44. More Filters and
Stops
• Less automation in Twitter
• Tougher rules on LinkedIn and
Facebook
• Following limits on Instagram
• Google updates their
Algorithm and upsets the
world
50. 1. Morning Quote
2. Post Content
3. Post Some Tips
4. Retweet
5. Thank and Follow
6. Help Someone
7. Get Social
8. Connect with
Influencers
Twitte
r
Formul
a
51. Facebook
• New challenges
• Increasing reach
• Increasing engagement
• Customizing
• Sponsored Posts versus Ads
65. Adding Connections
1. People you really know
2. People you sort-of know
3. People you don’t know
4. Only group one can be “blanket” added
5. For 2&3 customize and personalize
66. Summary
• LinkedIn works if you work it
• But your best foot forward
• It’s about business – have a business
page
• Connect daily with people
67. Blogging
• Blogging’s role in social media
communications
• What to blog about
• How to build traffic and subscribers
68. What to blog about?
• Frequently Asked Questions (List 20)
• New developments (cool factor, fun,
innovative, community focused, news)
• Events on-site or in the community
• Your take on local news
• Your take on mining news and events
69. What to blog about?
• Video (Yours and Others)
• Twitter stream on a topic
• Guest bloggers (experts, influencers, key
staff)
• Interviews via email, video, skype etc.
• Top 10 and list posts
• Transcribe Audio/Video
70. ✘Marketing materials and brochure ware
✘Endless event announcements with no added
value
✘Cut and paste corporate announcements and
press releases
✘Product and service pitches
✘No comments or heavy moderation
✘Not a personal voice
Corporate
Blogging Errors
71. Video
• Can be faster to produce than text
• Humanizes the message
• Easy to distribute and repurpose
• Additional SEO benefits
• Smartphones make it mobile and instant
• Increases conversions
• Increases visitor stays
72. SEO
• Search Engine Optimization
• TitleTags
• Image names, alt text & descriptions
• URL aka Slug
• Content Density
• Internal and External Links
• Velocity of posting
73. Building reader base
• Post content links (and partial posts) on
social networks
• Have an email subscription option
• Notify customers and existing newsletter
subscribers – use newsletter as a digest
• Reciprocal guest blogging
• Link from all other networks
• Put it in print
84. CATEGORY
USERS NON-USERS
RETAIN DEVELOP REGAIN GAIN
A
Absolute
B
Beneficial
C
Convenient
High Yield
& Larger
Investment
Lower Yield
& Smaller
Investment
Pro-Active &
High Relation-
ship Selling
Passive &
Lower Rela-
tionship Selling
The ABC‘s of Targeting
89. Business Intelligence
• Search.Twitter.com
• Google Alerts, Mention.net,
talkwalker.com
• Facebook Search
• Linkedin.com/Signal
• Customer/Community blogs and social
networks
• Competitor/Industry news, blogs, and
social networks
117. Mediadecoder.com:
“Like many large companies we do not
accept unsolicited ideas. Experience
showed that most ideas had already been
considered by our engineers and that
there can be unintended consequences to
simply accepting these ideas.The time,
cost and risk involved in processing them,
therefore, were not justified by the
benefits gained.” - Boeing
118. How to Win
1. Align with Program and Community Goals
2. Identify Your Your Nano-tribes
3. Pick the Right Platforms
4. Map out Social Media Policy & Educate
5. Map out Your Plan
6. Implement Listening and Engagement
Strategy
7. Create focused content/conversations
8. Scale through community and influencer
relationship building
119. Pillar 4 Social DNA
Becoming a Social Business
• Social Media Policy
• Breaking Down Silos
• Getting Social With Each Other
• Social Media Education & Sharing
• Failing Forward
120. Social Media Policy
• Protects:
• Your Brand
• Customer, Investors & Community
• The Employee