Social Works - Social Media Marketing 101 for Small Business

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This presentation was delivered to live audiences by Marguerite Inscoe, Small Business Strategist and Marketing Consultant of ReLaunchU. Learn more about her small business consulting and coaching at http://relaunchuoff.com

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Social Works - Social Media Marketing 101 for Small Business

  1. 1. Social WorksSocial Media 101 for Small Business Services and SolopreneursPresented by Marguerite Inscoe
  2. 2. Social Media Quiz How many US adults How many YouTube online use Facebook? videos watched per • 50% month? • 70% • 100 million • 90% • 500 million • 800 million What percent of B2B How many tweets companies actively use happen a day on Twitter? Linkedin? • 50 million • 12% • 123 million • 27% • 175 million • 47%
  3. 3. Social Media Quiz How many US adults How many YouTube online use Facebook? videos watched per • 50% month? • 70% • 100 million • 90% • 500 million • 800 million What percent of B2B How many tweets companies actively use happen a day on Twitter? Linkedin? • 50 million • 12% • 123 million • 27% • 175 million • 47%
  4. 4. By the end of this presentation you will be able to…• Describe the advantages social media provides small business owners for marketing their services• List which social media is appropriate for your business, and how it can help you find new clients• Explain how to avoid hang-ups and employ short-cuts to using social media
  5. 5. Why Social Media? People’s trust in ads is Social marketing is diminishing. stronger than ever. Businesses can connect Social media is the with clients, increase perfect platform for visibility, and promote social marketing. themselves at little to no cost.
  6. 6. A few statistics to keep in mind…• Over 80% of Americans use a social network• 91% of online adults use SM regularly• 40% of users access it on their phone• 25% of small businesses have no strategy• 55% of companies have no response process to customer feedback
  7. 7. Impact on Your Online Presence• SM sites are authority websites• Terrific referral source for website traffic• SM sites are mobile friendly (is yours)• Other online platforms integrate with SM
  8. 8. Inbound MarketingCopyright © 2013 LaunchU LLC All rights reserved.
  9. 9. General Best Practices• Set goals• Allot time for managing• Define strategy and operating procedures• Complete profile information (cross-reference)• Attractive/branded banners and thumbnails• Use optimal settings• Use analytic tools and reports
  10. 10. Efficiency and EffectivenessUse tools to helpschedule updates.Check in regularly to makereal time updates andresponses.Monitor your overalleffectiveness.
  11. 11. Common Questions • Numbers or engagement? • Ability to measure ROI?
  12. 12. Common (but deadly) Mistakes• Not following codes of conduct – Person profile promoted as business – Relationship establishment protocols – Using profile image space to hold an ad – Conducting activities that incite complaints
  13. 13. 1. The quality of your marketing next to competitors 2. The strength and weakness of current marketing system 3. What to implement immediately to get greater results 4. Long-term marketing strategies to considerCopyright © 2013 LaunchU LLC All rights reserved.
  14. 14. 1. Helps you redefine your business niche2. Provides guidance on branding, image, and promotional system that is affordable and sustainable3. Recommends resources and experts you can use to put the plan into action4. Outlines a schedule and expenses estimate to launch the new marketing system Copyright © 2013 LaunchU LLC All rights reserved.
  15. 15. 1. Same as solo coaching program 2. 2 or 3 business owners per group 3. Cost of program is split among participants 4. Mix of virtual and local meetings 5. Coaching begins in March (bi-weekly meetings)Copyright © 2013 LaunchU LLC All rights reserved.
  16. 16. Copyright © 2013 LaunchU LLC All rights reserved.
  17. 17. Launch Sequence Blog Perspectives and strategies on promoting a successful professional small business.Copyright © 2013 LaunchU LLC All rights reserved.
  18. 18. Top Social Media• Facebook• Twitter• Linkedin• YouTube• Worthwhile mentions – Google Plus – Pinterest
  19. 19. Facebook• Created for friend and fan interaction• 93% of adult internet users• Best for B2C businesses• Unique features – Business pages – Events calendar – Available apps – Starting their own search engine, Graph
  20. 20. Facebook Relationships
  21. 21. FacebookProfiles PagesOwned by a real person Represents an organization or causeUp to 5000 friends (unlimited subscribers) Unlimited “likes”Newsfeed – updates from friends and liked pages Newsfeed – updates from other pages “liked”Must be a friend to see profile and wall Might have to “like” page to post to wallFavorite friends appear higher in newsfeed and in Updates gain priority in newsfeeds throughnotifications engagement and paid promotionMust have 400 friends to access update promotions Must have 400 likes to access update promotion forfor pay payCan schedule posts to the day Can schedule posts to the minute
  22. 22. Great Facebook Pages• Chantel Ray• Michael Port• Jim Hicks Homes• Interim Business Solutions
  23. 23. Twitter• Micro blogging, 120 character limit• Good for B2B or B2C• 200,000,000+ active users• Unique features – Phone integration – Display image and video in tweets – Hashtags for conversations/topic sorting – Profiles can be either personal or business
  24. 24. Tweet Breakdown
  25. 25. Twitter Relationships
  26. 26. Great Twitter Profiles• Steve Willinger• Kimber Seldon• Boulder Chiropractic
  27. 27. Twitter Practices• Write profile to contain keywords• Put email or phone# on byline• Use a tweet management system• Send same tweet multiple times• Use tweet etiquette• Establish tweeting personality early
  28. 28. LinkedIn• Professional networking• Best for B2B services• Unique features – Better than a resume (SEO yourself) – Recommendations – Company profiles – Discussion Groups – Signal – Industry news – LinkedIn Profiles
  29. 29. Top LinkedIn Practices• Decide what keywords you want to optimize• Create complete and detailed profile• Write in first person and use a CTA in the summary• Engage people on home feed, Signal, and groups• Request connections and follow up with personal letter
  30. 30. YouTube• Video sharing – Broadcast Yourself• 800 million unique visitors a month• Unique Features – Create your own channel – Playlists – Ease of embedding and social sharing – Monetization thru ads YouTube Channel Example
  31. 31. Important YouTube Details• Do not share copy-written music or images• Must be a YT partner if video is over 15 min• Keyword optimize your videos• Use a good camera and microphone
  32. 32. Top Social Media Which do you plan to explore more?
  33. 33. Social WorksSocial Media 101 for Small Business Services and SolopreneursPresented by Marguerite Inscoe

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