Courtland Team Members (Michelle LeFeve and Sharon Spence) and 834 Design & Marketing (Adrienne Wallace) delivered online marketing and technology training to local businesses and organizations in Osceola County, Michigan in Reed City and Evart. Attendees learned about Internet trends, social media strategies and tactics, importance and influence of customer review sites, Michigan eLibrary business resources, QR Code use, and email marketing tips. The training event was co-sponsored in partnership with Osceola County Economic Development Dept, Connect Michigan, Reed City Area Chamber of Commerce, and the Evart Local Development Finance Authority.

1. Welcome to Osceola County
Technology Training
For Small Businesses, Governments
and Nonprofits
Event Sponsored by:

2. Mobile, Internet and
Social Media
Statistics / Trends

3. Reference: "2013 Internet Trends Report", Kleiner Perkins Caufield & Byers, www.kpcb.com/insights/2013-internet-trends
116 million US Consumers use smartphones
150 times per day mobile phone users checks
their devices
3x iPad growth rate compared to iPhone

4. Reference: "It's Time to Transform Your Marketing", Hubspot www.hubspot.com
78% Internet users do online product research
40% US smartphone owners compare prices
while in-store, shopping
78% business people use their mobile device
to check email

5. Speak Up National Initiative of
Project Tomorrow

6. Top Social Media
Sites & Tips on How
to Use Them

7. Paradigm Shift

8. Reach People You Don’t Even Know

9. 3 Things
1. Each platform has a distinct
personality
2. Many different platforms for
different purposes
3. Platforms may change, good
communication does not

11. 4/25/2014

13. Monthly Visits

15. Modified Support Model

16. Where The Digital Users Are

17. Creating & Sticking To A Social Plan

18. Photos & Video Drive the Most
Engagement

19. Voice of a Friend – a place to share stories

22. Use
photos

23. Mike LeFeve @MikeLeFeve
Just received a letter from @mhumane saying
that the money I raised on my Bday was sent to
the field. Boy, does that feel super!
Tweeting links @ your charity’s donation
landing page for every donation

25. • Twitter’s sorting
mechanism
• Add relevance to your
message
• Create a filter for your
followers and the public
• Tweetchats are organized
around #
• Great place to “lurk” and
see how things work

27. LinkedIn Group

28. LinkedIn Group

29. • Join or create industry and local LinkedIn groups
• Join or create a LinkedIn event to share
• Create forums within groups or events
• Expand your LinkedIn reach with Twitter
• Posting/finding jobs
• Communicate opportunities/fundraising
• Recruiting/Vetting board members or
employees

31. • Ways that Google+ can change the way you
connect with your audience:
– Video conference other Google+ users with
Hangouts
– Segment your partners & connections into
various Circles
– Add and invite people to Google+ Events
– Increase SEO/SEM – how Google searches for
things

32. Human focus
with a message
that evokes
emotion
Call to action
1 to 5 minutes
Greener Grads
youtube.com/watch?v=Y1h7pQ-cyXo
Melling Engine Parts
youutube.com/watch?v=rhfGkUDrk2I
Peanut Barrel
youtube.com/watch?v=PZKKu8Rgfcs

33. Feature your visual content

34. Pinterest

35. Frequency of Posts

36. Social Media Tips
• Spend time on social media
– Set a timer and/or make an appointment
to get into the groove
• Interact with your followers
• Update your account frequently
– Best practices can easily be found
• Share videos & photos
• Ask people to share
• Promote on your website
• Analyze analytics for ideas and failures

37. Customer Reviews:
Get You Found
Get You Customers

38. Tips on Business Review Websites
• Don’t wait around for the unhappy client to write a
nasty review
• Request reviews
from good customers
• Establish a presence
on review sites
• Respond to negative
reviews

39. Sales & Marketing
Tools to Grow and
Support Your Business

40. The Library of Michigan offers free online
resources that the State of Michigan pays for at
no cost to Michigan residents and businesses
• Create FREE business sales lists
• size up your market
• research your competition

41. What are QR Codes?
How can I capitalize on using them
for marketing?

42. Reference: ComScore QR Codes
50% of smartphone users have scanned a
Quick Response (QR) Code
60% of QR Codes scanning audience is male
37% of QR Code audience is aged 18 to 34
years old

43. Create a QR Code
1. Go to www.qr-code-generator.com
2. Enter URL content
3. Click generate code
4. Download the QR Code graphic
5. Add graphic to your print materials

44. Email
Marketing

45. Email Marketing Tips
• Mobile or Bust
• Keep Design Simple & Share
• Like This
• Expert Advice
• Make Email Sign Up Easy
• Permission Only

46. Connect With Us
Michelle LeFeve (@michellelefeve)
Executive Director, Courtland Consulting,
Strudell Studios Creative Division
linkedin.com/in/michellelefeve
/Courtland Consulting
Adrienne Wallace (@adriwall)
Project & Digital Director, 834 Design & Marketing
linkedin.com/in/adriwall
/834 Design

47. Credits:
• 50.nitrogr.am
• 911branding.com
• 834 Design & Marketing
• blog.linkedin.com
• blog.twitter.com
• Copyblogger.com
• Courtland Consulting
• DeVries Blog
• Digital Information
• inkthemes.com
• instagram.com/press/
• Ipsos OTX and Ipsos Global @dvisor
• mashable.com
• nytimes.com
• quantcast.com/linkedin.com
• Socialmediaexaminer.com
• statisticbrain.com
• The Content Marketing Institute
• twitter.com
• Wildfire