Google+ Authorship Publisher Webinar - Search Influence

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Authorship and Publisher are two features available through Google that allow us to connect a website with a particular business, and a page of content (website page, blog post, etc.) with a single …

Authorship and Publisher are two features available through Google that allow us to connect a website with a particular business, and a page of content (website page, blog post, etc.) with a single author. Join us to learn the basics, how these two features help clients, and how it is integrated in our SEO packages.

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  • A little bit about me Originally born and raised from New Orleans I attended UNO for undergrad After grad I started at SI and I’ve been here for 2 yrIn those 2 years I’ve been on our account Mang. Team as the lead on all comprehensive campaigns and site audits In the next couple of weeks I’ll be transitioning into a new roll as PRM but I’m currently still manging all my accounts.
  • Question for you!
  • Authorship How To!Make sure each story, article or blog post has an author byline (duh)Create an Author Page for each of your content writers / contributorsComplete the Author Pages with a bio & list their contributed content below their bioMake sure each of your Contributors has a Google Plus PROFILE on which they fill in the “Contributor to” section, with a link back to your website
  • This work for him because he is the only plastic surgeon at his practice Authorship and Publisher markup send signals straight to Google about the author or authors of your website’s content. Authorship and Publisher are markups which structures data for the search engines to better understand.Authorship markup ties a particular person / author with a piece of content
  • Connecting your Google+ local social page to your website can improve the business’s presence in search results as it helps Google recognize you as a legitimate business since you have all your ducks in a row. When publisher is tagged correctly, it bring up your Google+ business page for a branded search
  • These are brand pages! When installed, branded searches will showGoogle+ brand pageGoogle+ followersGoogle PostsReviews
  • Google+ Local Social Page!When installed, branded searches will showGoogle+ brand pageGoogle+ followersGoogle PostsReviews
  • In the headshot you can only have 1 person! You can’t have two or three. The headshot must be just that – a headshot. You can’t display a logo High resolution logo is preferred, but if the client doesn’t have one we can create
  • Should one search for health care- Google is more likely to display content
  • Sends authority signals that your content was written by a real person and not a ghost author May increase click through rate in search resultsShow Google you are playing in their sandbox
  • Sends authoritative signal to Google to trust your site Google loves when you use their own platforms The more you use their platforms the more they know about you YouTubeGoogle+ Authorship/Publisher ChromeThe more they know about you the more they trust youHaving Google+ Authorship and Publisher will allow a brand to be featured more in the SERP in buying real estateMay increase CTR

Transcript

  • 1. Helping small businesses succeed online. @searchinfluence
  • 2. ABOUT ME Gabrielle Benedetto • New Orleans Native • University of New Orleans Marketing Graduate (2011) • Account Manager for over two years • Managed 30+ Comprehensive and Local SEO accounts • Presented 50+ site audits • Search Influence Partner Relationship Manager @searchinfluence
  • 3. Google+ Authorship & Google+ Publisher @searchinfluence
  • 4. What is a benefit to having Google+ Authorship? a. Can potentially help with organic search rankings b. Give strength and authority to a site c. Give trust to a site d. All of the above @searchinfluence
  • 5. Answer a. Can potentially help with organic search rankings b. Give strength and authority to a site c. Give trust to a site d. All of the above @searchinfluence
  • 6. What is Google+ Authorship? @searchinfluence
  • 7. …Ties a Google+ Personal Profile to an individual webpage, blog post, or article @searchinfluence
  • 8. Search Influence Blog Post @searchinfluence Google+ Author Profile
  • 9. Who does Google+ Authorship work for? @searchinfluence
  • 10. • • • • • • • • @searchinfluence Doctors Attorneys Real estate agents Insurance agents Locally owned home services • Plumber • Contractor • Roofer • AC/Heating Repair • Landscaper Company bloggers/blog contributors Consultants Anyone who has a face to their business
  • 11. @searchinfluence
  • 12. What is Google+ Publisher? @searchinfluence
  • 13. …Ties a Google+ business page to an entire website @searchinfluence
  • 14. Search Influence Website @searchinfluence Search Influence Google+ Profile
  • 15. @searchinfluence
  • 16. Who does Google+ Publisher work for? @searchinfluence
  • 17. Who does Google+ Publisher work for? • • • • • @searchinfluence Local Business Multi-location business Corporations Brands … pretty much everyone!
  • 18. @searchinfluence
  • 19. How to get started. @searchinfluence
  • 20. What we need from the client: Authorship: Username & password to Google+ Profile (if not, we’ll create one) • High resolution headshot of featured author • If implementing: FTP/Site login information Publisher: • Username & password to Google+ local social page (if not, we’ll create one) • High resolution logo and photos for the Google+ local / social page • If implementing: FTP/Site login information • @searchinfluence
  • 21. Will Google+ Authorship and Google+ Publisher always appear in the SERP? @searchinfluence
  • 22. Will Authorship and Publisher always appear in the SERP? • • • • Not always. Depends on the search query (keyword) used • Publisher only shows on branded search • Authorship shows for keywords that Google thinks the author is relevant, for example, searches for healthcare services Like all things Google – there is no guarantee Google is more likely to display authoritative businesses, brands and authors @searchinfluence
  • 23. What does this have to do with SEO? @searchinfluence
  • 24. What does this have to do with SEO? • • • • • • • • Sends trust signal to Google Google+ Followers Google+ Posting and Sharing Taking advantage of another Google Platform Use more – know more Know more – trust more Help establish and Increase presence on SERP Many increase CTR @searchinfluence
  • 25. Case Study: Authorship Improves CTR Authorship installed April 2012 When comparing the 6 month period prior to Authorship with the 6 month period after installation, Google organic visits increased over 27% (+11,334 visits) @searchinfluence
  • 26. Upcoming Webinar! February 6 at 10 AM (CST) Directories and Data Feeds Presented by Alison Zeringue, Partner Accounts Team Manager, Search Influence Registration URL: https://attendee.gotowebinar.com/register/8718732837186805762 @searchinfluence Webinar ID: 122-818-971
  • 27. THANK YOU! -Gabrielle Benedetto gbenedetto@searchinfluence.com searchinfluence.com/blog twitter.com/searchinfluence All webinar decks available at: slideshare.com/searchinfluence