eCommerce SEO & Content Marketing 101

2. Picking the right domain is important
Exact Match is still good
ECOMMERCE SEO &
CONTENT 101
BY
JAMES NORQUAY

3. Google is the main player in Australia

5. Paid Listings
SEO Listings

6. Average CTR for page 1.

7. KEY ELEMENTS OF SEO ARE:
1. URL 2. ON PAGE
3. LINKS 4. SOCIAL

8. Picking the right domain is important
Exact Match is still good
DOMAIN AND URL

9. Picking the right domain is important
Exact Match is still good
PICKINGTHE RIGHT DOMAIN
IS IMPORTANT
EXACT MATCH IS STILL GOOD

10. GOOD DOMAINS ARE
VERY EXPENSIVE

11. GOOD
domain
name
structure:
BAD
domain
name
structure:
URL SET UP ONYOUR
SITE FOR SEO BENEFIT

12. Backlinks

13. Links are still highly important –
40%+ of ranking

14. Types of links

15. Link building has changed it
is more important than ever
to implement a high quality
link building strategy which
is future proofed.
LINK BUILDING
QUALITY NOT QUANTITY

16. QUICKWAYSTO GAIN QUALITY LINKS
Looking at competitor link profiles and videos.

17. QUICK WAYSTO
GAIN LINKS

18. Interflora was penalised heavily
by Google for placing over 150+
similarAdvertorials.
Don’t use similar copy on a huge
number of websites.
Keep things natural.
DON’T OVER DOTHINGS

19. DON’T USE SPAMMY
LINK BUILDING
You will probably
receive this
warning from
Google if you do:

20. On site andTechnical SEO

21. ON PAGE SEO KEY
ELEMENTS

22. Freshness of Content

23. Slow websites can cost your business money!

24. HTTPS is a ranking signal

25. Good = Social Shares + Keep users on site
Not that great = Multiple touch
points and takes users off site!
Social Buttons GetTHEM RIGHT!!!

26. DO NOT DUPLICATE
WEBSITE CONTENT

27. On site elements are important

28. Screaming Frog

29. TRACKYOUR SITE IN GOOGLE
SEARCH CONSOLE ON A DAILY
BASIS FORTECHNICAL ISSUES

30. Schema.org Reviews a must for eCommerce

31. Rel Canonical Use

32. Content Marketing
101 and Strategies

33. Content Marketing 101

34. @connections8
http://jamesnorquay.com/an-interview-ex-member-matt-cuttss-search-quality-team/
Interview someone REALLY interesting

35. @connections8
Interviews can yield HUGE shares and links

36. @connections8
Get your Facebook Fans to help make your content and
then get them to share it!!!

37. @connections8
200,000 Visitors just from sharing High quality FOOD IMAGES on Pinterest

38. @connections8
DealsWebsite to promote all business offers = Winning

39. @connections8
Emerging Image Sharing Sites = Winning
Polyvore.com
ImgFave.com

40. @connections8
Whirlpool.net.au + Quora.com = Still driving HUGE TRAFFIC!!!
Search term
“Buy Sunglasses Online”

41. @connections8
Social Buttons
Good = Social Shares + Keep users on site
Not that great = Multiple touch
points and takes them off site!

42. @connections8
Additional Social Sharing Ideas

43. @connections8
Email influencers and ask them to SHARE content

44. @connections8
BuzzFeed can work but you need the RIGHT content
Even CommBank is doing it now…

45. #RCS Content Marketing
2,500 backlinks

46. Creative Web Application - Death by Caffeine App
1,800 Backlinks

47. Worldwide Etiquette Map - Swissotel
160 backlinks

48. Slide ShareYour Best Content Assets and Presentations

49. Visualize data sets

50. Weekly Roundups of content

51. SEOTools

52. SEM Rush.com

53. Monitor Backlinks.com

54. @connections8
Buzzsumo.com & Followerwonk.com

55. Screaming Frog
www.screamingfrog.co.uk/seo-spider/

56. Ahrefs.com

57. smo.knowem.com
Social Media OptimizerTool

58. Bing WebmasterTools
http://www.bing.com/toolbox/webmaster

59. Q & A