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eCommerce SEO & Content Marketing 101
The document discusses key elements of search engine optimization (SEO) and content marketing for ecommerce websites. It emphasizes the importance of choosing the right domain name and URL structure, as well as on-page SEO elements like meta titles and descriptions. Backlinks and social sharing are still important ranking factors. The document provides tips for link building, content marketing strategies, and tools for tracking and monitoring SEO performance.
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eCommerce SEO & Content Marketing 101
- 2. Picking the rightdomain is important Exact Match is still good ECOMMERCE SEO & CONTENT 101 BY JAMES NORQUAY
- 3. Google is themain player in Australia
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- 6. Average CTR forpage 1.
- 7. KEY ELEMENTS OFSEO ARE: 1. URL 2. ON PAGE 3. LINKS 4. SOCIAL
- 8. Picking the rightdomain is important Exact Match is still good DOMAIN AND URL
- 9. Picking the rightdomain is important Exact Match is still good PICKINGTHE RIGHT DOMAIN IS IMPORTANT EXACT MATCH IS STILL GOOD
- 10. GOOD DOMAINS ARE VERYEXPENSIVE
- 11. GOOD domain name structure: BAD domain name structure: URL SET UPONYOUR SITE FOR SEO BENEFIT
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- 13. Links are stillhighly important – 40%+ of ranking
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- 15. Link building haschanged it is more important than ever to implement a high quality link building strategy which is future proofed. LINK BUILDING QUALITY NOT QUANTITY
- 16. QUICKWAYSTO GAIN QUALITYLINKS Looking at competitor link profiles and videos.
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- 18. Interflora was penalisedheavily by Google for placing over 150+ similarAdvertorials. Don’t use similar copy on a huge number of websites. Keep things natural. DON’T OVER DOTHINGS
- 19. DON’T USE SPAMMY LINKBUILDING You will probably receive this warning from Google if you do:
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- 21. ON PAGE SEOKEY ELEMENTS
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- 23. Slow websites cancost your business money!
- 24. HTTPS is aranking signal
- 25. Good = SocialShares + Keep users on site Not that great = Multiple touch points and takes users off site! Social Buttons GetTHEM RIGHT!!!
- 26. DO NOT DUPLICATE WEBSITECONTENT
- 27. On site elementsare important
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- 29. TRACKYOUR SITE INGOOGLE SEARCH CONSOLE ON A DAILY BASIS FORTECHNICAL ISSUES
- 30. Schema.org Reviews amust for eCommerce
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- 32. Content Marketing 101 andStrategies
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- 35. @connections8 Interviews can yieldHUGE shares and links
- 36. @connections8 Get your FacebookFans to help make your content and then get them to share it!!!
- 37. @connections8 200,000 Visitors justfrom sharing High quality FOOD IMAGES on Pinterest
- 38. @connections8 DealsWebsite to promoteall business offers = Winning
- 39. @connections8 Emerging Image SharingSites = Winning Polyvore.com ImgFave.com
- 40. @connections8 Whirlpool.net.au + Quora.com= Still driving HUGE TRAFFIC!!! Search term “Buy Sunglasses Online”
- 41. @connections8 Social Buttons Good =Social Shares + Keep users on site Not that great = Multiple touch points and takes them off site!
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- 43. @connections8 Email influencers andask them to SHARE content
- 44. @connections8 BuzzFeed can workbut you need the RIGHT content Even CommBank is doing it now…
- 45. #RCS Content Marketing 2,500backlinks
- 46. Creative Web Application- Death by Caffeine App 1,800 Backlinks
- 47. Worldwide Etiquette Map- Swissotel 160 backlinks
- 48. Slide ShareYour BestContent Assets and Presentations
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- 50. Weekly Roundups ofcontent
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