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SEO for YouTube & Video results case studies

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SEO for YouTube & Video results case studies

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SEO for YouTube & Video results case studies

  1. 1. Search Engine Results Growth for Website & YouTube From video & blog SEO activities for two clients over several months Jake Aull | ZenFires Digital Marketing | SEO & Websites | Social Media & Branding 404.259.5550 | ZenFires.com | jake@zenfires.com | @jakeaull
  2. 2. YouTube & SEO – client A Jake Aull | ZenFires Digital Marketing | SEO & Websites | Social Media & Branding 404.259.5550 | ZenFires.com | jake@zenfires.com | @jakeaull
  3. 3. Takeaways from the following small business career coach client SEO results (client A) ! The data that follows shows steady rise in Google-displayed views to searchers, actual users clicking through to the website, and YouTube video views over 6 months. ! Steady rise from start to over 400 video plays over the period. ! For a new YouTube channel with only 9 videos (added across the period). ! This growth was achieved via tech implementations with YouTube, Google+ and website syncing. ! Website also achieved growth in results via these and additional SEO activities. ! Keeping in mind all starting from ground zero; new website, Google+ and YouTube content, pages and videos (website work begun January/February 2014).
  4. 4. YouTube Results over only 9 videos
  5. 5. Youtube
  6. 6. YouTube & SEO – client B Jake Aull | ZenFires Digital Marketing | SEO & Websites | Social Media & Branding 404.259.5550 | ZenFires.com | jake@zenfires.com | @jakeaull
  7. 7. Takeaways from the following small business lawyer client SEO results (client B) ! The data that follows shows steady rise in Google-displayed views to searchers, actual users clicking through to the website, and YouTube video views over 90 days. ! Steady rise from 22 Google displays to viewers on May 23, to 170 displays on Aug. 8. ! Up to 25 views on specific days of videos in YouTube, 238 lifetime views. ! Although capitalizing on only 5 YouTube videos, this growth was achieved via tech implementations with Google+ and website syncing. ! Website also achieved growth in results via these and additional SEO activities. ! Keeping in mind all starting from ground zero; new website, Google+ and YouTube content, pages and videos (work begun March 2014).
  8. 8. 21 & 25 YouTube daily video views for Aug 14 and July 21. Lifetime views = 238. (keeping in mind starting from 0 channels/videos, to add total 5 videos) !
  9. 9. Steady rise from 22 Google displays to viewers on May 23, to 170 displays on Aug. 8; via SEO blog posts and YouTube (keeping in mind new website and channels as of March-May 2014).
  10. 10. Thank You! Jake Aull | ZenFires Digital Marketing | SEO & Websites | Social Media & Branding 404.259.5550 | ZenFires.com | jake@zenfires.com | @jakeaull

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