Is Link Building Still Crucial, Or A Waste Of Time & Money? SMX London 2013


Published on

Published in: Technology, Design
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Is Link Building Still Crucial, Or A Waste Of Time & Money? SMX London 2013

  1. 1. Is Link Building Still Crucial, Or AWaste Of Time & Money?Presented by:Prashant PuriCEO & Co-Founder,
  2. 2. ME2ADLIFT CONFIDENTIAL@puriprashantWho’s this guy ?
  3. 3. Topics to Cover3ADLIFT CONFIDENTIAL• Is Link Building a waste of time ?• What works• What doesn’t work• Penguin/Panda Recovery@puriprashant
  4. 4. 4Lets get back to the basics for a minuteThe Anatomy of a Large-Scale Hypertextual Web Search Engine• Sergey Brin and Lawrence Page• “In this paper, we present Google, a prototype of a large-scale searchengine which makes heavy use of the structure present in hypertext.”ADLIFT CONFIDENTIAL@puriprashant4
  5. 5. Quality Link BuildingIn the past, the page with the most high-quality, relevant links won.A BWebsite WebsiteLinkLinkLinkLinkLinkLinkLinkLinkLinkLinkLinkLinkLinkLinkLink LinkLinkLinkLink LinkLinkLinkLinkLinkLinkLinkLink LinkLinkLinkLinkLinkLinkLinkLink LinkLinkLinkLinkLink LinkLinkLinkLinkLinkLinkWINNER!ADLIFT CONFIDENTIAL@puriprashant5
  6. 6. Quality Signal BuildingA BWebsite WebsiteLinkLinkLinkLinkLinkLinkLinkLinkLinkLinkLinkLinkLinkLinkLink LinkLinkLinkLink LinkLinkLinkLinkLinkLinkLinkLink LinkLinkLinkLinkLinkLinkLinkLink LinkLinkLinkLinkLink LinkLinkLinkLinkLinkLinkWINNER!Now, the page with the most high-quality, relevant signals wins.FacebookTwitterUsageDataLocalCitationsSentimentAnalysisLatentSymanticIndexingAvoidingOver-optimizationADLIFT CONFIDENTIAL@puriprashant6
  7. 7. 3 Leading Sites in the “Shoes” Vertical7ADLIFT CONFIDENTIAL@puriprashantDebenhamsdrives 5X theamount if SEOTraffic/Visibility
  8. 8. Links Work8ADLIFT CONFIDENTIAL@puriprashantDebenhams has5X the amount ifExternal Links
  9. 9. Quality Link Building is What Actually Works9ADLIFT CONFIDENTIAL@puriprashant`
  10. 10. Jun-11 Jul-11 Aug-11SEO Visits - Leading Mobile WebsiteSEO VisitsSustainable SEOrequires scalablelong terminvestmentA couple of slides in.… I’ll give everyonethe latest..Traffic Doubles in 2months
  11. 11. What Doesn’t Work11ADLIFT CONFIDENTIAL@puriprashant
  12. 12. Unnatural Link Building12ADLIFT CONFIDENTIAL@puriprashantPaid Linking -Unnatural
  13. 13. Low Quality Directory Sites13ADLIFT CONFIDENTIAL@puriprashantLow quality linkscounterproductive tohigh quality links
  14. 14. Blog Rolls14ADLIFT CONFIDENTIAL@puriprashant
  15. 15. What Works15ADLIFT CONFIDENTIAL@puriprashant
  16. 16. The Ideal Anchor Text Variation16ADLIFT CONFIDENTIAL@puriprashant50%20%15%5%10%Anchor Text Distribu onBrand KeywordsExact MatchPhrase MatchClick Here/ImageIrrelevant Non Brand
  17. 17. Quality Link Development Takes Time.. But it Works17ADLIFT CONFIDENTIAL1. Identify target sites2. Follow bloggers on twitter3. Comment (not spam) on their blog articles4. Reach out with quality articles/opportunites@puriprashant
  18. 18. Bonus Tip – Help The Bloggers fix Broken Links18ADLIFT CONFIDENTIAL@puriprashant• Hey Blogger – I’m a frequent your site and noticed a couple of brokenlinks.. Thought you should know.• Tools that help identify broken links• Domain Hunter• Xenu• Screaming frog
  19. 19. Competitive Research – Acquiring Competitor Links19ADLIFT CONFIDENTIAL@puriprashant
  20. 20. MajesticSEO Clique Hunter20ADLIFT CONFIDENTIAL@puriprashant
  21. 21. OpenSiteExplorer21ADLIFT CONFIDENTIAL@puriprashant
  22. 22. Penguin 2.0 & Penalties22ADLIFT CONFIDENTIAL@puriprashant
  23. 23. What does a Penguin/Panda Penalty Look Like?23ADLIFT CONFIDENTIAL@puriprashant
  24. 24. What Causes it ? The “Complete Link Building Solution”Does24ADLIFT CONFIDENTIAL@puriprashant
  25. 25. How To Recover ? Check for..25ADLIFT CONFIDENTIAL• Steeeeeep Link growth rate@puriprashant
  26. 26. How To Recover ? Check for..26ADLIFT CONFIDENTIAL• Anchor Text Variation@puriprashant3070Anchor Text Segmenta onBrandNon Brand
  27. 27. How To Recover ? Check for..27ADLIFT CONFIDENTIAL• Spam Links - Build a spreadsheet that analyzes the following:• Page Rank• Domain Authority• # on incoming links• # of out going links• Other paid links on the site• Comments on the blogs• Social presence• Tools• aHrefs• OpenSiteExplorer• MajesticSEO• Google Webmaster@puriprashant
  28. 28. How To Recover ? Reach out28ADLIFT CONFIDENTIAL• Reverse IP Lookup• Email• CallTRACK EVERYTHING@puriprashant
  29. 29. How To Recover ? Reconsideration Request & Disavow29ADLIFT CONFIDENTIAL@puriprashant
  30. 30. So..Is Link Building isDEAD ?
  31. 31. REALITY: Youcan believewhat you likeJun-11 Jul-11 Aug-11SEO Visits - Leading Mobile WebsiteSEO Visits
  32. 32. REALITY: Youcan believewhat you like..But I like tobelieve the DataJun-11Jul-11Aug-11Sep-11Oct-11Nov-11Dec-11Jan-12Feb-12Mar-12Apr-12May-12Jun-12Jul-12Aug-12Sep-12Oct-12Nov-12Dec-12Jan-13SEO Visits - Leading Mobile Website
  33. 33. About AdLift33ADLIFT CONFIDENTIAL@puriprashant
  34. 34. 75 Million SearchVisitsEvery Month, We Manage
  35. 35. About us & Our AchievementsADLIFT CONFIDENTIAL 35• Founded in 2009, AdLift provides customized digital media strategy and search marketing solutionsfor online businesses in the North American, UK and APAC markets• AdLift has assembled a world-class technical team of search marketing experts from firms such asYahoo, eBay, and IAC• 15+ person team – business development and account management located in Palo Alto, CA.
  36. 36. AcquireAmplifyAdvancePrashant PuriCEO & CONFIDENTIAL 36@puriprashant