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AdLift – Delivering Search ROI 
1
About us & Our Achievements 
• Founded in 2009, AdLift provides customized digital media 
strategy and search marketing solutions for online 
businesses in the North American and Asian markets 
• AdLift has assembled a world-class technical team of 
search marketing experts from firms such as Yahoo, eBay, 
and IAC 
• AdLift’s unique value proposition has been recognized by 
fortune 500 companies including PayPal, eBay, Barnes & 
Noble & AT&T 
• 15+ person team – business development and account 
management located in Palo Alto, CA. 
• Running campaigns across 50+ sites 
• Optimizing 10K keywords 
• Delivered results & gained trust 
2
Featured On: 
3
SEO Services that Drive Market Share 
4
Why Organic Search Still Ranks #1 
67% of users choose 
organic search result when 
shopping. 
Source: Business2Community 
5
6 
Online Marketing Services that Drive Market Share: 
PILLAR 1 
Search Engine 
Optimization (SEO) 
• Data Mining & Keyword 
Research 
• Content Strategy 
• Technical SEO and Platform 
Architecture 
• Link Development 
PILLAR 2 
Search Engine 
Marketing (SEM)/PPC 
Strategy & Planning 
• Competitor Research 
• Ad Budget Optimization 
• Predictive Modeling 
• A/B Multivariate Testing 
PILLAR 3 
Social Media 
Marketing (SMM) 
• Audience Segmentation 
• Fan Gate Creation 
• Social Media Platform Audit 
• Evaluate site for social 
touch points 
Tracking & Measuring Performance
Creating Content For Your Audience 
7
Different customers have different search needs 
Samantha 
seeks 
Cloud 
Storage 
Connie seeks 
Backup 
Storage 
Solutions 
Matt seeks 
Secure 
Storage 
Server 
8 
Jenny seeks 
External / 
Internal Drive 
Storage 
Sam seeks 
Easy Data 
Storage
INTRODUCING CONTENT LIFT TM 
4500+ Publishers 
500+ Authors 
Index Authorship 
Social Visibility 
Real - Time Indexing 
9
Content Strategy 
Keyword Research 
and Data Mining 
Audience 
Segmentation 
Content Analysis 
Optimization 
Content 
Plan 
10
How Does Content Marketing Work at AdLift 
Links containing target keywords are 
amongst the leading factors behind 
keyword rankings 
By distributing relevant, audience-centric 
content to external web properties, You 
can build additional relationships, 
amplify their reach, generate click 
through from these external sites, and 
most importantly earn links from these 
high-value/high-authority websites 
11
Search Algorithms and Content Marketing 
Search results have evolved to become a 
blend of elements such as websites, social 
profiles, videos, images and documents. 
Social content needs to be prioritized. 
Higher rankings across search engines for all 
your digital content initiatives cannot be 
optional anymore, it’s critical. 
12
Increased Reach & Visibility For Your Assets 
Digital content (Asset) is repurposed into 
multiple formats 
Published across online, social channels 
Optimized for search engines 
13
Content Publishing Process 
14
Keyword 
Research 
Content Analysis & 
Segmentation 
Ideas 
Conceptualization 
Content Schedule 
Creation 
Identifying Authors 
Plan 
Development 
Thematic Outreach 
Content Identifying Authors Quality Parameters Domain Experts 
Generation 
Publisher Outreach 
Content Implementation 
Content Promotion 
Publishing Process 
Amplification 
Measurement 
User Engagement Organic Visibility Social Share Brand Mentions 
15
Reporting 
18
Keyword Reporting 
19
Custom Analytics & KPI’s 
Month Total Traffic Organic Paid Direct Referral MoM YoY 
August 87,031 45,075 15,562 17,722 8,672 12% 29% 
Month Organic Traffic Avg Time on Site Bounce Rate Brand Non-Brand MoM YoY 
August 45,075 5.07 23.79% 34,728 10,347 15% 43% 
20
Acquire Amplify Advance 
21

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AdLift Introduction: About AdLift

  • 1. AdLift – Delivering Search ROI 1
  • 2. About us & Our Achievements • Founded in 2009, AdLift provides customized digital media strategy and search marketing solutions for online businesses in the North American and Asian markets • AdLift has assembled a world-class technical team of search marketing experts from firms such as Yahoo, eBay, and IAC • AdLift’s unique value proposition has been recognized by fortune 500 companies including PayPal, eBay, Barnes & Noble & AT&T • 15+ person team – business development and account management located in Palo Alto, CA. • Running campaigns across 50+ sites • Optimizing 10K keywords • Delivered results & gained trust 2
  • 4. SEO Services that Drive Market Share 4
  • 5. Why Organic Search Still Ranks #1 67% of users choose organic search result when shopping. Source: Business2Community 5
  • 6. 6 Online Marketing Services that Drive Market Share: PILLAR 1 Search Engine Optimization (SEO) • Data Mining & Keyword Research • Content Strategy • Technical SEO and Platform Architecture • Link Development PILLAR 2 Search Engine Marketing (SEM)/PPC Strategy & Planning • Competitor Research • Ad Budget Optimization • Predictive Modeling • A/B Multivariate Testing PILLAR 3 Social Media Marketing (SMM) • Audience Segmentation • Fan Gate Creation • Social Media Platform Audit • Evaluate site for social touch points Tracking & Measuring Performance
  • 7. Creating Content For Your Audience 7
  • 8. Different customers have different search needs Samantha seeks Cloud Storage Connie seeks Backup Storage Solutions Matt seeks Secure Storage Server 8 Jenny seeks External / Internal Drive Storage Sam seeks Easy Data Storage
  • 9. INTRODUCING CONTENT LIFT TM 4500+ Publishers 500+ Authors Index Authorship Social Visibility Real - Time Indexing 9
  • 10. Content Strategy Keyword Research and Data Mining Audience Segmentation Content Analysis Optimization Content Plan 10
  • 11. How Does Content Marketing Work at AdLift Links containing target keywords are amongst the leading factors behind keyword rankings By distributing relevant, audience-centric content to external web properties, You can build additional relationships, amplify their reach, generate click through from these external sites, and most importantly earn links from these high-value/high-authority websites 11
  • 12. Search Algorithms and Content Marketing Search results have evolved to become a blend of elements such as websites, social profiles, videos, images and documents. Social content needs to be prioritized. Higher rankings across search engines for all your digital content initiatives cannot be optional anymore, it’s critical. 12
  • 13. Increased Reach & Visibility For Your Assets Digital content (Asset) is repurposed into multiple formats Published across online, social channels Optimized for search engines 13
  • 15. Keyword Research Content Analysis & Segmentation Ideas Conceptualization Content Schedule Creation Identifying Authors Plan Development Thematic Outreach Content Identifying Authors Quality Parameters Domain Experts Generation Publisher Outreach Content Implementation Content Promotion Publishing Process Amplification Measurement User Engagement Organic Visibility Social Share Brand Mentions 15
  • 18. Custom Analytics & KPI’s Month Total Traffic Organic Paid Direct Referral MoM YoY August 87,031 45,075 15,562 17,722 8,672 12% 29% Month Organic Traffic Avg Time on Site Bounce Rate Brand Non-Brand MoM YoY August 45,075 5.07 23.79% 34,728 10,347 15% 43% 20