![Business Plan Canvas ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recommended
More Related Content
What's hot
What's hot (11)
Viewers also liked
Similar to E245 dcveritas week7
Similar to E245 dcveritas week7 (20)
More from Stanford University
More from Stanford University (20)
Recently uploaded
Recently uploaded (20)
E245 dcveritas week7
- 1. D.C. VeritasWeek 7: Revenue Model
- 3. Understand customer, influencers, motivations, problems, competitors
- 4. Form partnerships for maximum reach
- 5. Submit bids for city RFPs
- 6. Retrofit wind turbine for street and highway lamps.
- 7. Use competitive, local, renewable energy, strong green symbol
- 9. Fast payback than alternatives.
- 10. Cities
- 12. Utilities
- 13. 5 year maintenance and warranty
- 14. After 5 years, service charge
- 15. Utility to manage after warranty expiration
- 17. Environmental, bird, wildlife groups (regulations, publicity)
- 18. City councils (new regulations, permits).
- 19. Light manufacturers, installers to package product/services
- 20. Electricians, contractors, light maintenance for additional workforce
- 21. Cheap manufacturing process- Intellectual property
- 22. $1.5 MM of capital to start manufacturing and distribution for year 1 and 2
- 23. Endorsements by environmental groups, city consortiums for renewable energy, public utilities, city council planning department
- 24. Direct sales to the city or utility, and forming long term relationship for maintenance and replacements.
- 25. Cost-driven model to provide inexpensive, quality product
- 26. Manufacturing costs and customer acquisition costs.
- 27. May consider in-house leasing option, if upfront costs is large obstacle for customer and sufficient funding obtained.
- 28. Asset sales and service calls
- 30. Understand customer, influencers, motivations, problems, competitors
- 31. Form partnerships for maximum reach
- 32. Submit bids for city RFPs
- 33. Retrofit wind turbine for street and highway lamps.
- 34. Use competitive, local, renewable energy, strong green symbol
- 36. Fast payback than alternatives.
- 37. Cities
- 39. Utilities
- 40. County – State Level
- 41. 5 year maintenance and warranty
- 42. After 5 years, service charge
- 43. Utility to manage after warranty expiration
- 45. Environmental, bird, wildlife groups (regulations, publicity)
- 46. City councils (new regulations, permits).
- 47. Light manufacturers, installers to package product/services
- 48. Electricians, contractors, light maintenance for additional workforce
- 49. Cheap manufacturing process- Intellectual property
- 50. $1.5 MM of capital to start manufacturing and distribution for year 1 and 2
- 51. Endorsements by environmental groups, city consortiums for renewable energy, public utilities, city council planning department
- 52. Direct sales to the city or utility, and forming long term relationship for maintenance and replacements.
- 53. Cost-driven model to provide inexpensive, quality product
- 54. Manufacturing costs and customer acquisition costs.
- 55. May consider in-house leasing option, if upfront costs is large obstacle for customer and sufficient funding obtained.
- 56. Asset sales and service calls
- 60. State Mandates
- 61. City Budget PlanCity Values Planning Commission Technical Evaluation and Recommendation IDEA Back to the envelop metrics Request for Quote City Council Approval City Council “Pet-Project” Finance Approval
- 62. Archetypes – Decision Maker City Councilman Doug
- 63. Archetypes - Influencer Eric the Engineer
- 64. Archetypes – Influencer & Saboteur Christine, Director of Public Works
- 65. Competitors DIRECT COMPETITORS Urban Green Energy Hybridyne SouthWestWindpower Some pilot projects INDIRECT COMPETITORS Grid Other renewable options
- 66. Value Proposition Retrofit LOCAL – Renewable energy Cheaper compared to other alternatives Green symbol
- 67. Key Financial Metrics Pricing US $5,000
- 68. RISK 1-3 yrs 3-5 yrs Profit PPA ≈19% profit Leasing ≈15% profit Asset Sale ≈12% profit Risk
- 69. QUESTIONS ?
Editor's Notes
- Utility Marketing Services ManagerAssistant Director of UtilitiesPurchasing AdminProject Manager LED-RetrofitFormer City Council Member and Major
- Worried about safetyNot innovative, but will back novel ideasFollows guidelinesThe less stress, the betterGreen educatedEnjoys planningWants to impress boss
- What’s best for citizensUnderstanding works of entire cityMultitaskerHas technical degreeAlso strong leadership and managementNo BS attitude
- http://www.windenergy.com/wind-power-case-studies/wind-power-case-study-grandprarie.htm
- Beta LED: 5,000 successful locations in over 2,000 cities world wide
- - long term operations liability - product doesn't work as expected - reduced performance from wind turbine - someone get's hurt from wind turbines either intentionally or accident- large overhead to maintain services- future price of electricity goes up, and we have promised at set price- financial loan - we default if not enough money- buyer default- timeline - permit process stalls, can affect meeting milestones,buyer can take action- buyer may terminate agreement- buyer can take over operations if fail to meet production targets for 60 days