Your SlideShare is downloading. ×

E245 dcveritas week7

19,170

Published on

Published in: Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
19,170
On Slideshare
0
From Embeds
0
Number of Embeds
7
Actions
Shares
0
Downloads
62
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Utility Marketing Services ManagerAssistant Director of UtilitiesPurchasing AdminProject Manager LED-RetrofitFormer City Council Member and Major
  • Worried about safetyNot innovative, but will back novel ideasFollows guidelinesThe less stress, the betterGreen educatedEnjoys planningWants to impress boss
  • What’s best for citizensUnderstanding works of entire cityMultitaskerHas technical degreeAlso strong leadership and managementNo BS attitude
  • http://www.windenergy.com/wind-power-case-studies/wind-power-case-study-grandprarie.htm
  • Beta LED: 5,000 successful locations in over 2,000 cities world wide
  • - long term operations liability - product doesn't work as expected - reduced performance from wind turbine - someone get's hurt from wind turbines either intentionally or accident- large overhead to maintain services- future price of electricity goes up, and we have promised at set price- financial loan - we default if not enough money- buyer default- timeline - permit process stalls, can affect meeting milestones,buyer can take action- buyer may terminate agreement- buyer can take over operations if fail to meet production targets for 60 days
  • Transcript

    • 1. D.C. VeritasWeek 7: Revenue Model
    • 2. Business Plan Canvas
      • Build relationship with city engineers and council members
      • 3. Understand customer, influencers, motivations, problems, competitors
      • 4. Form partnerships for maximum reach
      • 5. Submit bids for city RFPs
      • 6. Retrofit wind turbine for street and highway lamps.
      • 7. Use competitive, local, renewable energy, strong green symbol
      • 8. Diversify energy portfolio,
      • 9. Fast payback than alternatives.
      • 10. Cities
      • 11. Lighting Companies
      • 12. Utilities
      • 13. 5 year maintenance and warranty
      • 14. After 5 years, service charge
      • 15. Utility to manage after warranty expiration
      • 16. Extended warranty option
      • 17. Environmental, bird, wildlife groups (regulations, publicity)
      • 18. City councils (new regulations, permits).
      • 19. Light manufacturers, installers to package product/services
      • 20. Electricians, contractors, light maintenance for additional workforce
      • 21. Cheap manufacturing process- Intellectual property
      • 22. $1.5 MM of capital to start manufacturing and distribution for year 1 and 2
      • 23. Endorsements by environmental groups, city consortiums for renewable energy, public utilities, city council planning department
      • 24. Direct sales to the city or utility, and forming long term relationship for maintenance and replacements.
      • 25. Cost-driven model to provide inexpensive, quality product
      • 26. Manufacturing costs and customer acquisition costs.
      • 27. May consider in-house leasing option, if upfront costs is large obstacle for customer and sufficient funding obtained.
      • 28. Asset sales and service calls
      • 29. Leasing
    • Updated Business Plan Canvas
      • Build relationship with city engineers and council members
      • 30. Understand customer, influencers, motivations, problems, competitors
      • 31. Form partnerships for maximum reach
      • 32. Submit bids for city RFPs
      • 33. Retrofit wind turbine for street and highway lamps.
      • 34. Use competitive, local, renewable energy, strong green symbol
      • 35. Diversify energy portfolio,
      • 36. Fast payback than alternatives.
      • 37. Cities
      • 38. Lighting Companies
      • 39. Utilities
      • 40. County – State Level
      • 41. 5 year maintenance and warranty
      • 42. After 5 years, service charge
      • 43. Utility to manage after warranty expiration
      • 44. Extended warranty option
      • 45. Environmental, bird, wildlife groups (regulations, publicity)
      • 46. City councils (new regulations, permits).
      • 47. Light manufacturers, installers to package product/services
      • 48. Electricians, contractors, light maintenance for additional workforce
      • 49. Cheap manufacturing process- Intellectual property
      • 50. $1.5 MM of capital to start manufacturing and distribution for year 1 and 2
      • 51. Endorsements by environmental groups, city consortiums for renewable energy, public utilities, city council planning department
      • 52. Direct sales to the city or utility, and forming long term relationship for maintenance and replacements.
      • 53. Cost-driven model to provide inexpensive, quality product
      • 54. Manufacturing costs and customer acquisition costs.
      • 55. May consider in-house leasing option, if upfront costs is large obstacle for customer and sufficient funding obtained.
      • 56. Asset sales and service calls
      • 57. Leasing and PPA? (under review)
    • Overview of the week
      Understanding the “City”
      Marketing
      Utilities
      Purchasing
      Project Manager
      Former City Council Member and Mayor
      Archetypes
      Product Overview
      Competitor Analysis
      Risk Assessments and Key Financial Metrics
    • 58. Project Process
      City Values
      Planning Commission
      Technical Evaluation and Recommendation
      IDEA
      Back to the envelop metrics
      Request for Quote
      City Council Approval
      City Council “Pet-Project”
      Finance Approval
    • 62. Archetypes – Decision Maker
      City Councilman Doug
    • 63. Archetypes - Influencer
      Eric the Engineer
    • 64. Archetypes – Influencer & Saboteur
      Christine, Director of Public Works
    • 65. Competitors
      DIRECT COMPETITORS
      Urban Green Energy
      Hybridyne
      SouthWestWindpower
      Some pilot projects
      INDIRECT COMPETITORS
      Grid
      Other renewable options
    • 66. Value Proposition
      Retrofit
      LOCAL – Renewable energy
      Cheaper compared to other alternatives
      Green symbol
    • 67. Key Financial Metrics
      Pricing
      US $5,000
    • 68. RISK
      1-3 yrs
      3-5 yrs
      Profit
      PPA
      ≈19% profit
      Leasing
      ≈15% profit
      Asset Sale
      ≈12% profit
      Risk
    • 69. QUESTIONS ?

    ×