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E245 dcveritas week7

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E245 dcveritas week7

  1. D.C. VeritasWeek 7: Revenue Model<br />
  2. Business Plan Canvas<br /><ul><li>Build relationship with city engineers and council members
  3. Understand customer, influencers, motivations, problems, competitors
  4. Form partnerships for maximum reach
  5. Submit bids for city RFPs
  6. Retrofit wind turbine for street and highway lamps.
  7. Use competitive, local, renewable energy, strong green symbol
  8. Diversify energy portfolio,
  9. Fast payback than alternatives.
  10. Cities
  11. Lighting Companies
  12. Utilities
  13. 5 year maintenance and warranty
  14. After 5 years, service charge
  15. Utility to manage after warranty expiration
  16. Extended warranty option
  17. Environmental, bird, wildlife groups (regulations, publicity)
  18. City councils (new regulations, permits).
  19. Light manufacturers, installers to package product/services
  20. Electricians, contractors, light maintenance for additional workforce
  21. Cheap manufacturing process- Intellectual property
  22. $1.5 MM of capital to start manufacturing and distribution for year 1 and 2
  23. Endorsements by environmental groups, city consortiums for renewable energy, public utilities, city council planning department
  24. Direct sales to the city or utility, and forming long term relationship for maintenance and replacements.
  25. Cost-driven model to provide inexpensive, quality product
  26. Manufacturing costs and customer acquisition costs.
  27. May consider in-house leasing option, if upfront costs is large obstacle for customer and sufficient funding obtained.
  28. Asset sales and service calls
  29. Leasing</li></li></ul><li>Updated Business Plan Canvas<br /><ul><li>Build relationship with city engineers and council members
  30. Understand customer, influencers, motivations, problems, competitors
  31. Form partnerships for maximum reach
  32. Submit bids for city RFPs
  33. Retrofit wind turbine for street and highway lamps.
  34. Use competitive, local, renewable energy, strong green symbol
  35. Diversify energy portfolio,
  36. Fast payback than alternatives.
  37. Cities
  38. Lighting Companies
  39. Utilities
  40. County – State Level
  41. 5 year maintenance and warranty
  42. After 5 years, service charge
  43. Utility to manage after warranty expiration
  44. Extended warranty option
  45. Environmental, bird, wildlife groups (regulations, publicity)
  46. City councils (new regulations, permits).
  47. Light manufacturers, installers to package product/services
  48. Electricians, contractors, light maintenance for additional workforce
  49. Cheap manufacturing process- Intellectual property
  50. $1.5 MM of capital to start manufacturing and distribution for year 1 and 2
  51. Endorsements by environmental groups, city consortiums for renewable energy, public utilities, city council planning department
  52. Direct sales to the city or utility, and forming long term relationship for maintenance and replacements.
  53. Cost-driven model to provide inexpensive, quality product
  54. Manufacturing costs and customer acquisition costs.
  55. May consider in-house leasing option, if upfront costs is large obstacle for customer and sufficient funding obtained.
  56. Asset sales and service calls
  57. Leasing and PPA? (under review)</li></li></ul><li>Overview of the week<br />Understanding the “City”<br />Marketing<br />Utilities<br />Purchasing<br />Project Manager<br />Former City Council Member and Mayor<br />Archetypes<br />Product Overview<br />Competitor Analysis<br />Risk Assessments and Key Financial Metrics<br />
  58. Project Process<br /><ul><li>Policies
  59. Community Culture
  60. State Mandates
  61. City Budget Plan</li></ul>City Values<br />Planning Commission<br />Technical Evaluation and Recommendation<br />IDEA<br />Back to the envelop metrics<br />Request for Quote<br />City Council Approval<br />City Council “Pet-Project”<br />Finance Approval<br />
  62. Archetypes – Decision Maker<br />City Councilman Doug<br />
  63. Archetypes - Influencer<br />Eric the Engineer<br />
  64. Archetypes – Influencer & Saboteur<br />Christine, Director of Public Works<br />
  65. Competitors<br />DIRECT COMPETITORS<br />Urban Green Energy<br />Hybridyne<br />SouthWestWindpower<br />Some pilot projects<br />INDIRECT COMPETITORS<br />Grid<br />Other renewable options<br />
  66. Value Proposition<br />Retrofit<br />LOCAL – Renewable energy<br />Cheaper compared to other alternatives<br />Green symbol<br />
  67. Key Financial Metrics<br />Pricing<br />US $5,000<br />
  68. RISK <br />1-3 yrs<br />3-5 yrs<br />Profit<br />PPA<br />≈19% profit<br />Leasing<br />≈15% profit<br />Asset Sale<br />≈12% profit<br />Risk<br />
  69. QUESTIONS ?<br />

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