The document outlines a business model for a digital billboard advertising platform that offers lower costs to clients ($250/month) compared to traditional static billboards (over $15,000/month). It details a SWOT analysis highlighting the strengths, weaknesses, opportunities, and threats of the business, including first mover advantage and a scalable model. The plan includes phases for recruiting, market research, and expansion while leveraging innovative technology for real-time ad updates.

1. MADISON BONNIE RAE RUKH ALEX

3. APPLICATIONS
Affordable accessibility
Optimal advertising time
Maximum visibility

4. USE CASE

5. VALUE PROPOSITION
Client Cost:
$250 per month
Total Cost:
$225 per month
Licensing/billboard partnership costs
Hardware costs
Selling & Administrative
Value to Client/
Cost of Alternative:
$15,000+ per month
Average cost for a static billboard ad;
flat payment

6. BUSINESS MODEL
Revenue
Free
subscription
Premium
subscription
Bidding system
for time slots
Highest bid
becomes owner

7. SWOT ANALYSIS
Weaknesses
Lack of funding
No sales team
Data validity
Threats
Market oligarchy

8. SWOT ANALYSIS cont.
Opportunities
New digital billboard
technology
Lack of direct competitors
Untapped client base
Disruptive marketing signage
Strengths
First mover advantage
Highly scalable
Predictive algorithms

9. THANK YOU
QUESTIONS?

10. Appendix

11. Appendix – Value Proposition
Price to Clients: $250
per month for basic
subscription + running
targeted ads
Total Cost:
$225 per month
Licensing/billboard partnership costs = $75 per month
Hardware costs = $100 per month
Selling, General & Administrative = $50 per month
Value to Clients/
Cost of Alternative:
$15,000+ per month
Businesses on average pay thousands for a static
billboard ad; billboard providers receive a flat payment

12. Appendix – Value proposition
cont. Value Captured = ($250 x # of customers*) - $225 = $62,275
Value Created for each business = $15,000 - $250 = $14,750/month
Value Created for billboard providers = ($250 x # of customers*) - $15,000 = $47,500/month
*Based on very conservative estimate of 250 timeslots/businesses per month
(ads would run in 15-minute intervals, 24 hrs a day—so capacity for up to ~2,700 unique slots per month )

13. MAJOR PLAYERS
Lamar
CBS
Clear Channel Outdoor

14. CURRENT TECHNOLOGY
LED-based digital billboards
Social media & live data streaming
Rotating slideshow ads
Ads update in quick succession

15. Etulipa Technology
Revolutionary: Electrowetting display technology
Sunlight-friendly, no LED lights
Video-compatible, scalable for many devices
Opportunity: cheaper digital billboard with real-time
updates

16. DATA & TECHNOLOGY
Social Media
Wi reless Routers
Traff ic

17. BUSINESS MODEL
Client: businesses who want advertising
Viewers: views by client’s target demographic
Ad-space Vendors: owns and maintains
billboard
CrowdCast: The algorithm and ad platform

18. ✓ = complete
IP = In Progress
Projected
Costs
First 6
months
Next 6
months
1 year
from now
3 years
onwards
Iteration 1
Identify customer pains and initial ideation N/A ✔
Develop business plan and profitability analysis N/A ✔
Recruit core engineering team 0 ✔
Iteration 2
Survey 25 client insight market research 0 ✔
Recruit signage vendors and sign up businesses 0 IP
Buy up hardware (wireless laser rage scanners, etc.) $1K IP
Finish building site, solidify algorithms and data models 0 IP
Iteration 3
Bug and QA testing 0 IP
Expand to 500 signage locations across the country TBD IP
Analysis of client results and add features 0 IP
Iteration 4
Establish visibility by competing in competitions $200 IP
Expansion into billboards for disruption IP
SEO/PPC to reach 10,000 disparate locations $1K IP