Techtree

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Techtree.com is top consumer technology portal

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Techtree

  1. 2. About Techtree.com <ul><li>Showcases the latest trends </li></ul><ul><li>in the field of personal technology </li></ul>India’s leading Consumer Technology portal Caters to the new-age decision makers in the age group of 15 to 35 years
  2. 3. About Techtree.com <ul><li>In-house testing of gadgets and hardware, </li></ul><ul><li>courtesy of our Tech Labs </li></ul>Informs Consumers about latest gadgets and technology updates Helps Consumers Buy the right products based on their purchasing power
  3. 4. About Techlabs <ul><li>Unbiased opinions on </li></ul><ul><li>technology products with detailed reasoning </li></ul>The most trusted authority in reviewing personal technology products in India for over 7 years
  4. 5. About Techlabs <ul><li>Tech Labs’ Expert opinion helps consumer make informed </li></ul><ul><li>buying decision across various product categories </li></ul>Tech Labs Experts (with over 25 years of combined experience) put each product through series of rigorous tests, using several industry acclaimed benchmarks
  5. 6. Why Techtree.com? <ul><li>Techtree.com is India’s undisputed </li></ul><ul><li>No. 1 personal technology portal </li></ul><ul><li>(as per comScore, ViziSense, Alexa) </li></ul><ul><li>with a high Google rank </li></ul>More than 1 million Unique Visitors reading more than 3 million Page Views in a month One of the largest active online user community . Over 175,000 registered users who act as early adopters and influencers.
  6. 7. Re-launch July-1st Launch of Techtree Show (online + offline) Easier access to relevant content Enhanced focus on post-purchase FAQs A new and improved version of Techtree will now focus more on the ‘Culture of Technology’
  7. 8. Traffic Projection <ul><li>More than 16 mn PVs </li></ul>Reach 2.4 mn UVs
  8. 10. Popular products
  9. 11. Some major campaigns we did for some of our clients <ul><li>Nokia N-97 Launch </li></ul><ul><li>Objective : Branding and Awareness </li></ul><ul><li>Inventories Proposed : Innovations, Banners, Text Links, Unboxing Videos, Contest </li></ul><ul><li>Outcome : Delivered very successfully and were first in the world to release the review </li></ul><ul><li>Hyundai I-20 Launch </li></ul><ul><li>Objective : Branding </li></ul><ul><li>Inventories Proposed : Innovations, Banners, Catfish </li></ul><ul><li>Outcome : Delivered Healthy CTR with good number of leads </li></ul><ul><li>Cisco’s The Human Network </li></ul><ul><li>Objective : Branding and awareness </li></ul><ul><li>Inventories Proposed : Case studies, Stories, Banners </li></ul><ul><li>Outcome : Delivered healthy CTR and downloads of case studies </li></ul><ul><li>HP </li></ul><ul><li>Objective : Launch and sustenance of various products/models </li></ul><ul><li>Inventories Proposed : Innovations, Banners, Text Links, EDM’s </li></ul><ul><li>Outcome : Delivered Good CTR’s </li></ul><ul><li>LG Mobiles </li></ul><ul><li>Objective : Launch and sustenance of various models </li></ul><ul><li>Inventories Proposed : Innovations, Banners, Text Links </li></ul><ul><li>Outcome : Delivered Good CTR’s </li></ul><ul><li>Samsung Products </li></ul><ul><li>Objective : Launch and sustenance of various products/models </li></ul><ul><li>Inventories Proposed : Innovations, Banners, Text Links, EDM’s </li></ul><ul><li>Outcome : Delivered Good CTR’s </li></ul>
  10. 12. Various Options with techtree <ul><ul><li>Regular Banners </li></ul></ul><ul><ul><li>Innovations </li></ul></ul><ul><ul><li>Virtual Launch </li></ul></ul><ul><ul><li>Webcast on Techtree </li></ul></ul><ul><ul><li>Contextual Advertisement (Visual & text both) </li></ul></ul><ul><ul><li>Festive Calendar </li></ul></ul><ul><ul><li>Gaming Event </li></ul></ul><ul><ul><li>Offline Events </li></ul></ul><ul><ul><li>Visual Innovations </li></ul></ul><ul><ul><li>Unboxing of Products </li></ul></ul>
  11. 13. Rate Card Rate Card Section Ad Position CPM Rates(INR) Fixed Per Day(INR) Home Page 728x90 (Leaderboard) 175 CPM NA Home Page 300x250 (Is-land) 160 CPM NA Home Page 300x250 (Is-land-1) 160 CPM NA ROS 728x90 150 CPM NA ROS 300x250 140 CPM NA ROS 300x250 140 CPM NA ROS 120x100 (Upside Down) 300 CPM 50000  Innovations Cost Roll Over/Expander 728x90 Roll Over 728x400 NA 85000/ Day Roll Over/Expander 300x250 Roll Over 600x250 NA 75000/ Day Interstitial 600X444 NA 1,00,000/ Day Text Links Home Page/Section Page/ROS NA 50000/50000/75000/ Per Month Mailers - EDM EDM 2,23,762 Recipients NA 1,80,000 Per Shot
  12. 14. Thank You Vishal Gupta - Manager Ad Sales UNML [email_address]

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