Twitter is a social media platform that allows users to post short messages called tweets that are limited to 140 characters. It became popular due to its simplicity, open API, mobile accessibility, and timing launching at the SXSW conference in 2007. People use Twitter to share information with connections, ask and answer questions, market products/services, cover live events, and provide customer service. The document demonstrates Twitter's basic features like posting, replying, retweeting, following users, and direct messages.

1. Social Media Subhead text here Twitter 101 Shawn Morton & Rochelle Durban February 2009 Social Media Brown Bag Series

4. What is Twitter? 140 characters “ I am giving a Twitter 101 presentation to a group of my colleagues at Nationwide in Columbus. Explaining the 140-character per tweet limit.”

5. History of Twitter in 140 characters @ev sells Blogger to GOOG. Uses GOOG $ to make ODEO. Twitter idea comes at ODEO team brainstorm w/ @biz, @Jack. Usage explodes at SXSWi ’07. Read full insider’s history here

7. Twitter usage (as of December 2008) 1,176,217,787 5.6 million Number of unique users visiting Twitter in December 2008 (up 700% YoY) Number of updates (or “tweets”) posted since October 2006

10. Who is using it?

11. Who is using it?

12. Brands on Twitter

19. Social Media Subhead text here Twitter Demo