New Business MN Twitter Presentation
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My presentation for New Business MN, where I made and defended the claim that 140 characters has changed business.
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New Business MN Twitter Presentation
- 1. Twitter: How 140 Characters Changed Business
- 2. Who is this kid? Mitchell Hislop 20 I have been doing social media for… Cool (intl) <codename> LINGO www.mitchellhislop.com
- 3. Twitter? Twttr 21 March, 2006 SMS dispatch service E.g. I am at this awesome club in SF First message: “just setting up my twttr” (http://twitter.com/jack/status/20)
- 5. How did this “SMS Dispatch” change business?
- 6. SXSWi 2007 Usage tripled THE way to find your way around the festival
- 7. Twitter hits the mainstream Everyone could use it Everyone knew about it The demographic of users caused the change
- 8. @,#,D? Users drove innovation @ replies Hashtags Direct Messages
- 9. Where is Twitter now? ~60 Million accounts Public IM Crowdsourcing Business Tool NOT a direct marketing channel
- 10. How can businesses benefit from twitter? Takeaway #1
- 11. Twitter and business:Two main camps Marketing/PR Increase awareness Run promos Gauge interest Tap the “pulse” See: @BajaSol Customer Service Stop rants Get public opinion Help customers resolve issues See: @ComcastCares
- 12. Twitter for Business 101 Be Organic Be Organic Be Organic You need a human manning it, not bots & feeds Integrate it into your overall strategy Essential in times of needing fast communication
- 13. 101 cont. Join the conversation around your brand Note: You are NOT controlling it Monitor your online reputation
- 14. Tips from someone in the know On the ground, in the trenches,
- 16. Twitter Clients Seesmic Desktop Tweetdeck CoTweet Tweetie UberTwitter Twitterberry CETwit
- 17. Twitter Policy Pros CYA Keep everyone on the same page Keep the corporate message Cons Cuts down on organic conversation Can cause issues if you make it too strict
- 18. What twitter really means for business. Now forget everything
- 19. What Twitter has done Changed the structure of communications between brands and the masses Made users want more things real-time Gave users an output for their thoughts on a brand
- 20. Changed the structure Everyone is equal 1:1
- 23. Users can talk about you, in any way, at any time, to lots of people The biggest change…
- 24. Why Twitter? First Best SXSW Winner of the microblogging format war
- 25. Twitter doesn’t matter It’s changes matter, but
- 26. It could be any service It just so happens to be Twitter right now Twitter could change tomorrow Users will stay the same Users will want the same
- 27. What Twitter means for business A paradigm shift A new channel for interacting A new part of your marketing mix
- 28. Contact us for resources Any Questions? Q&A at the end. Want to tweet about me? @mitchellhislop @coolintl @codenamelingo
Editor's Notes
- Started by Jack Dorsey
- Origional document of plans for it
- Twitter really came out at South by Southwest interactive in 2007-usage up 3x, everyone was using it for finding people/parties, and at the last SXSWi in 2009, usage was so high that many peoples feeds were covered in references to the conf.
- The demo: Early adpoters, the kind to get their friends to try it…
- Users came up with many of the features, such as the @ reply, used for publiciallyreferancing someone, the hashtag, used for backchannel communications at events, and the DM
- Should you have a policy about twitter?
- Businesses have the same level of access as a regular user
- Credit Chris Brogan
- Mumbai bombings, actual wildfires, Motrin