In this presentation, you will find an explanation of societal movements that make Twitter such a success, an explanation of the tool, all the details, tips and tricks, and most importantly how you can use Twitter for your business in an effective manner.
Key findings:
This network is used only by a minority, an interesting one at that, but still a minority...
- Little content is created on Twitter, even if it is an extraordinary tool for breaking news to spread quickly.
- Twitter is not a strategy by itself, but is a part of the bigger picture.
All aboard! The Twitter train hasn’t left the terminal. If you're wondering how to get started on the right track with Twitter, join CREW Network and Cushman & Wakefield | PICOR's Barbi Reuter for this live webinar on Twitter basics. This comprehensive tutorial will teach you everything you need to know to get going -- from setting up your profile, to Twitter jargon, to tips on getting your message across in 140 characters or less. You'll also hear advice for building a Twitter presence that reflects your personal brand and value as a CRE professional.
In this webinar you’ll learn:
Why Twitter matters in commercial real estate
How to set a course and get started
Do’s & don’ts to maximize your business benefit
A discussion of what makes a good tweet, some ideas for how scholastic media can use Twitter, how to schedule tweets and how to analyze success using Twitter.
All aboard! The Twitter train hasn’t left the terminal. If you're wondering how to get started on the right track with Twitter, join CREW Network and Cushman & Wakefield | PICOR's Barbi Reuter for this live webinar on Twitter basics. This comprehensive tutorial will teach you everything you need to know to get going -- from setting up your profile, to Twitter jargon, to tips on getting your message across in 140 characters or less. You'll also hear advice for building a Twitter presence that reflects your personal brand and value as a CRE professional.
In this webinar you’ll learn:
Why Twitter matters in commercial real estate
How to set a course and get started
Do’s & don’ts to maximize your business benefit
A discussion of what makes a good tweet, some ideas for how scholastic media can use Twitter, how to schedule tweets and how to analyze success using Twitter.
A social media walk through to help any new Twitter user get started. This will guide you from setting up a great profile to starting conversations with others to finding specific users to follow.
Twitter is a great place to find people who share interests with you, and build relationships. It is also a great place to listen to users to understand how they feel about certain topics. Whether you're a business or just looking to connecting with people, Twitter is a great place to do so. Twitter is a completely public platform so everything it open. Try not to feel weird joining in random people's tweets because it's typically ok. Join conversations that you are fluent in and understand.
I am no longer the Technology Coordinator at Glenfield School, but please feel free to contact me on Twitter. This presentation is an introduction to Twitter for educators. @sammorra
Twitter 101 - an introduction to TwitterKeith Bradnam
A broad overview of everything to do with twitter. Aimed at the newcomer who may have heard of twitter, and would like to know more.
This slideshow is from a presentation that I give regularly at my local community network.
91 Free Twitter Tools and Apps to Fit Any NeedBuffer
We’ve collected a great bunch of free tools for Twitter - all the tools we’ve found helpful and many more that we’re excited to try. If there’s a free Twitter tool out there, you’re likely to find a mention here in our list.
A social media walk through to help any new Twitter user get started. This will guide you from setting up a great profile to starting conversations with others to finding specific users to follow.
Twitter is a great place to find people who share interests with you, and build relationships. It is also a great place to listen to users to understand how they feel about certain topics. Whether you're a business or just looking to connecting with people, Twitter is a great place to do so. Twitter is a completely public platform so everything it open. Try not to feel weird joining in random people's tweets because it's typically ok. Join conversations that you are fluent in and understand.
I am no longer the Technology Coordinator at Glenfield School, but please feel free to contact me on Twitter. This presentation is an introduction to Twitter for educators. @sammorra
Twitter 101 - an introduction to TwitterKeith Bradnam
A broad overview of everything to do with twitter. Aimed at the newcomer who may have heard of twitter, and would like to know more.
This slideshow is from a presentation that I give regularly at my local community network.
91 Free Twitter Tools and Apps to Fit Any NeedBuffer
We’ve collected a great bunch of free tools for Twitter - all the tools we’ve found helpful and many more that we’re excited to try. If there’s a free Twitter tool out there, you’re likely to find a mention here in our list.
For those who think B2B sales cycle is the same as B2C, then that's not true! B2C marketing is done with a focus to make immediate sales, wherein B2B prospects require more in- depth informations and is much longer process.
To attract B2B buyers, has always been a daunting tasks for business owners. No buyers = no profit and no business. Attracting B2B buyers is crucial and requires a well-planned marketing strategy to prosper.
Top 11 Twitter Tools and Twitter Best Practices - Brandhackers PresentationDavid Berkowitz
This presentation on Twitter for Business, including the top eleven Twitter tools and the top eight best practices, was presented at the Brandhackers event in New York City in May 2009. This is an annotated version for sharing here. Presented by David Berkowitz, @dberkowitz on Twitter
Social media for business. Guess what? It's not about social media at all. It's about Your Business, Your Expertise and how you communicate your message. This is a presentation that I did for a recent boardroom lunch meeting for Pivotal Accounting in Newcastle NSW. Contact me if you'd like the complete handout.
7 effective strategies to use social media for your businessMilena Regos
A road map for businesses of any size to understand the importance of social media and social media marketing and how to approach new media the right way from understanding how to use social media right for their business, identify their audience is, where to find good content, how to listen online, how to engage, how to save time on a daily basis and how to measure social media efforts. I gave this presentation live to Nevada County Online group in Grass Valley, CA on July 24, 2012.
This is an introductory workshop for Twitter for Coalitions co-presented at the CADCA Leadership Forum, 2010, January 11, 2010, Washington, DC. with Sue Stine, Jeffery Biggs, and LaDonna Coy. Handout is available at http://technologyinprevention.wikispaces.com/file/view/TwitterHandout.pdf
How To Deal With Twitter Cards: A Starter's Guide To Their Inner Workings & A...Big Spaceship
When Twitter announced their new Card Analytics, the Internet of Data-ness got a little more awesome. Their new features are an indication of how the world of social and digital are becoming even more connected, and it makes us joyful to know it's the data that binds us. For a kickstarter to the inner workings of Twitter Cards and their analytics, check out our little slideshare below.
In this training, we will cover:
What is Twitter?
When should you use Twitter?
Setting up your Twitter Profile & Settings
Twitter overview: Following, Hashtags, Mentions, & Direct Messages
Similar to Twitter: All You Need To Know--How To Use Twitter For Your Business (20)
Le digital au service des patients et des professionnels de santéVanksen
Des innovations développées par les laboratoires internationaux (utilisation de l'IA et du machine learning, biopharma, santé digitale...) aux dernières réformes internationales visant à élargir l'accès aux soins, toutes les flèches pointent dans la même direction : la santé est devenue un sujet de plus en plus important, d'autant plus depuis la pandémie.
Nous avons décrypté comment les leviers digitaux peuvent renforcer les acteurs de l'industrie pharmaceutique dans le monde entier.
L'expérience nous a appris que le marketing et la communication obéissent à des règles différentes si vous êtes le Chief Digital Officer ou le Chief Marketing Officer d'un laboratoire européen. Il est strictement interdit de cibler les audiences de patients avec de la publicité pour des médicaments sur ordonnance. Alors, que peuvent-ils faire ?
https://www.vanksen.com/fr/insights/digital-au-service-patients-professionnels-sante
Empowering patients and health professionals through digital contentVanksen
From the innovations developed by international laboratories (use of AI and machine learning, biopharma, digital health…) to the latest international reforms designed to widen the access to care, all arrows point to the same direction: health has become an increasingly important topic, and even more so since the pandemic.
Vanksen’s experts zoomed in to try and understand the ways in which digital levers can empower pharma players around the world.
Experience taught us that marketing and communication have different rules if you are the CDO or CMO of a European lab. It is strictly forbidden to target patient audiences with content advertising subscription medication. So, what can they do?
https://www.vanksen.com/en/insights/empowering-patients-health-professionals-through-digital-content
Socio-digital evolutions and micro-communities: what business opportunities d...Vanksen
This is the question that the new Vanksen study "Connecting The Digital Dots in 2023" aims to answer. In 2023, conducting periodic monitoring to display individual trends loses its meaning. Socio-digital evolutions are constant. Behaviors and innovations fluctuate organically, iteratively, and continuously.
In this context, Vanksen experts have attempted to translate them into a mind-mapping in order to better visualize the correlations impacting brands in their digital strategies.
They can thus better understand the dos and don'ts adapted to their DNA and business challenges, activate technological, tactical, marketing, and communication levers that generate meaning and performance for them and their communities.
https://www.vanksen.com/en/insights/socio-digital-evolutions-micro-communities-business-opportunities-for-brands
Content drivers for global brands: new innovative paths for your branded cont...Vanksen
Generation Z and major events such as the pandemic are leading the change. Our world is becoming a global, multicultural and digitalized village. Vanksen expert teams used their analytical skills to look into the main shifts impacting worldwide content creators lately.
https://www.vanksen.com/en/insights/content-drivers-for-global-brands
Business on TikTok: After the Hype, the New Norm?Vanksen
The TikTok rush and hype have passed, now is the time to ask yourself: "What can TikTok actually bring to my Digital Strategy?"
We answer in this Vanksen white paper.
Business sur TikTok: Après la Hype, le Nouveau Standard ?Vanksen
La tension est retombée, le rush est passé, la tête froide vous pouvez maintenant vous poser la question : "Qu'est-ce que TikTok peut apporter, ou non, à ma stratégie digitale ?"
Digital Business Acquisition: How to Perform?Vanksen
With web giants leading the pack, marketplaces growing exponentially and DNVBs that keep raising the bar, how can your company improve, its digital acquisition performance? That's the very topic of this study and applies to both B2C and B2B!
Digital Business Acquisition : comment performer ?Vanksen
Entre mastodontes du web et pure players, comment continuer d’innover et de performer en ligne pour générer du business face à des consommateurs toujours plus exigeants ?
Avec cette étude, nous vous offrons de nombreuses pistes de réponses ainsi que les outils nécessaires pour booster votre stratégie d'acquisition digitale.
B2B & Growth Hacking: drawing from startups for online lead generationVanksen
Optimize your lead generation!
In this study, you will lear the fundamentals of Growth Hacking and the AARRR methodology ; how to implement Growth Hacking within your company ; and learn from many inspiring case studies.
B2B & Growth Hacking: s'inspirer des startups pour générer des leadsVanksen
Optimisez votre génération de leads !
Growth Hacking, SaaS, Automation, Marketing Stack… si ces termes peuvent sembler un peu barbares, ils font désormais partie de l’arsenal marketing de nombreuses startups, mais également de grandes entreprises de la tech et d’acteurs BtoB… peut-être même de votre entreprise !
Dans cette étude, vous pourrez découvrir...
Les fondamentaux du Growth Hacking et la méthodologie AARRR ;
Une sélection d'outils pour implémenter les méthodes de Growth Hacking dans votre entreprise ;
De nombreux cas pratiques desquels s'inspirer pour développer une stratégie optimale.
Employee Advocacy : Comment faire de vos employés vos meilleurs ambassadeurs ?Vanksen
Scandales, abus, trust shifts... alors que la confiance envers les instances dirigeantes continue inexorablement de se dégrader, une autre force d'influence en présence, intrinsèque à toute entreprise, émerge : les employés.
En vingt ans seulement, leurs voix sont passées d’une majorité silencieuse au canal de communication le plus performant de l’entreprise, redéfinissant totalement les enjeux et les mécaniques de prise de parole de celle-ci.
Incarnant l’authenticité, la proximité et la transparence, ils peuvent maintenant exercer leur pouvoir au sein de l’entreprise comme en dehors grâce à des moyens digitaux simples, efficaces et, surtout, très accessibles.
Une question, dès lors, se pose :
Comment mobiliser et engager uniformément les employés pour servir les intérêts d’une marque ?
C'est ce que nous vous proposons de découvrir dans notre étude "Employee Advocacy : faire de vos collaborateurs vos meilleurs ambassadeurs."
Employee Advocacy : Turn your employees into better brand ambassadorsVanksen
Scandals, trust shifts, abuse... while trust towards Executive positions keeps depleting, the employees' influence rose to a level where it now has surpassed its superiors'.
In just twenty years, the employees' voice has evolved from a rather silent opinion to being the most effective communication channel for a company, thus deeply redefining corporate communication stakes and speech mechanisms internally as well as externally.
Employees embody trust, proximity and transparency and can now use their newly-acquired power through very simple and accessible (yet powerful) digital means.
A question has therefore to be asked:
How to take advantage of this new power of influence to serve a company's best interests?
This is what we invite you to discover by reading our latest study: "Employee Advocacy: Turn your employees into better ambassadors"
Succeeding Internationally with your Social Media strategyVanksen
How about a little chat on the subject?
Feel free to contact us at contact@vanksen.com
-
Since we converged with Datawords, our horizons have expanded.
Thanks to their e-multicultural expertise, we have strengthened, through several common projects, our pledge to provide new connections between performance and creativity. We have, among other things, experienced our first international Social Media strategies roll-outs on several continents, simultaneously.
A groundbreaking step in Vanksen’s history.
While browsing this study, you will get to know the particularities of the Chinese “Biaoquingbao” or the Arabian #GroupMessaging trends, discover new cultural and geopolitical factors to take into account when conceiving your Social Media strategy or even learn about different organization models and methodologies your company should adopt based on your objectives.
If the world, today, is all about globalization, context and culture have never been so powerful and important from a communication and marketing standpoint.
Développer sa stratégie Social Media à l'internationalVanksen
Et si nous en discutions ensemble ? -> contact@vanksen.com
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Entre spécificités techniques et subtilités culturelles, Vanksen fait le point sur les challenges et enjeux que rencontrent les Marques lors de l’internationalisation de leurs stratégies Social Media.
Les médias sociaux font, aujourd’hui, partie intégrante de toute stratégie digitale et les annonceurs intègrent de mieux en mieux les spécificités d’une prise de parole sur ces supports.
Pour autant la majorité d’entre eux adoptent, lors de leurs déploiements internationaux, une vision unique et les considèrent comme un medium homogène. Il n’en est rien, les socionautes, de plus en plus exigeants, requièrent des approches singulières, culturellement adaptées et alignées sur leurs usages respectifs.
« On sort d’une logique de simple traduction pour aller vers de vrais besoins d’acculturation, d’adaptation des contenus et des prises de parole des annonceurs pour coller aux attentes des différentes audiences qui ont des usages totalement différents des réseaux sociaux ».
Jeremy Coxet – Partner, Vanksen
Bref, un véritable challenge pour les marques déployant leur stratégie à l’international. Comment affronter ces spécificités ? Quels écueils éviter ? Comment s’organiser pour y faire face ? Comment optimiser ses efforts ?
Automobile & Digital : des enjeux aux nouveaux usages, de la visibilité à la ...Vanksen
Qui peut aujourd’hui parler d’automobile et de mobilité sans évoquer la question digitale ? L’innovation technologique ne cesse de redéfinir le secteur et le met constamment sous la pression du renouvellement et de la remise en question.
« Dans l’industrie automobile, le digital provoque le changement et apporte les solutions. »
Si l’origine de la majeure partie des évolutions en terme de mobilité est digitale, les possibilités d’adaptation le sont tout autant.
L’avènement de la réalité virtuelle, de la réalité augmentée, de l’intelligence artificielle ou encore du datamining offrent de nouvelles pistes d’évolution complémentaires au digital que l’on peut maintenant appeler « traditionnel ».
De la visibilité à la conversion, nous posons le contexte actuel, retraçons le parcours utilisateur idéal et analysons, au travers de cette étude, les événements qui ont secoué le marché automobile durant l’année 2017
La digitalisation de l'assurance vie au LuxembourgVanksen
La transformation digitale, tout le monde en parle, mais concrètement, comment les acteurs du secteur de l’assurance vie, exerçant en Libre Prestation de Services (LPS), procèdent-ils pour répondre aux nouveaux besoins à la fois des clients finaux et des distributeurs ? Quels sont les besoins pour développer le business, rester compétitif et se différencier dans un contexte en pleine mutation ?
Infographie réalisée en collaboration avec l'ACA.
Drive-to-store : quelle stratégie pour performer ?Vanksen
Avec la stratégie de diversification opérée par le géant Amazon (rachat de WholeFoods, lancement des points de vente Amazon Go…), les retailers se trouvent confrontés à l’arrivée des pureplayers et n’auront bientôt plus le monopole de « l’expérience physique » chères aux consommateurs ; les jeunes générations sont encore 60% à préférer faire leur shopping en boutique ! D’un autre côté, le shopper a lui aussi évolué. Il n’est pas surprenant d’affirmer aujourd’hui que ce dernier est ultra-connecté et mobile, sans négliger le fait que les différentes générations de shoppers possèdent leurs caractéristiques propres, qu’il convient de respecter si l’on souhaite viser juste.
Avec l’explosion des devices mobiles notamment, le parcours shopper est lui aussi en forte mutation. Nous revenons sur celui-ci, afin d’identifier les points de contact entre le consommateur et la marque, et d’exploiter efficacement ces derniers. Le bon message, le bon contenu, la bonne information, à la bonne personne, au bon moment ; c’est bien là que réside la clé d’une prise de contact efficace avec ses clients et prospects.
Dans cette nouvelle étude, l’agence Vanksen explore les différents leviers permettant de générer du Drive-to-Store (DTS), en se basant sur les outils proposés par Google ou les réseaux sociaux. Ils analysent par ailleurs comment les nouvelles technologies transforment les plus traditionnels outils du marketing direct et du « out of home » pour proposer de nouvelles expériences aux consommateurs, ainsi que les formidables opportunités proposées par les applications embarquées dans les smartphones de tout un chacun. Et finalement, à quoi vont ressembler les points de vente de demain ? Chatbots, interfaces dématérialisées et vocales, réalité virtuelle et réalité augmentée… Les enseignements tirés de cette étude pourraient bien vous surprendre !
Polémique sociétale & gestion de crise par les marquesVanksen
Une nouvelle polémique sociétale a éclaté suite à une émission à forte audience. Quelles ont été les réactions des marques, des journalistes, des consommateurs ? Quels enseignements en tirer ?
Historically, the annual report symbolised a communication form which was both high in quality, yet often monotonous and conformist. To better meet the evolution of content consumption habits and the new digital aspirations held by companies, the annual report has since seen its role evolve considerably.
Vanksen's latest study analyses the evolution of this annual report: how did it go from being a mere medium of information aimed at stakeholders, to a strategic digital tool that helps affront communication challenges at a far greater level, and to a wider audience.
The agency assessed the annual reports of several organisations to highlight the prevailing trends which are slowly but surely bringing this historical tool into the age of modernity: story and scrolly telling, snack content, etc, all form an integral part in the new approaches companies are taking to transform the digital annual report into a visual and highly narrative medium that is centred around the end user.
Vanksen also highlights the many benefits of the digitalisation of the annual report: greater user experience, images, visibility, budget... all factors that may well convince you to take the leap into the digital for your next annual report!
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
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What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
10. “ A society of immediateness” 01 . 1 . Social change Background 00 01 02 03 04 05 06
11. 01 . 1 . Social change Background 00 01 02 03 04 05 06 Fast food 35 minutes: the average time of a lunch break in France
12. 01 . 1 . Social change Fast fashion Background 00 01 02 03 04 05 06 30,000 new models per year in 2005
13. 01 . 1 . Social change Fast technology Background 00 01 02 03 04 05 06 Evolution of the iPod in 8 years
14. 01 . 1. Social change Fast information Background 00 01 02 03 04 05 06 US Airways crash ▪ The first pictures of the crash were posted online via Twitpic on the microblogging site Twitter by a user who had witnessed the accident. ▪ The pictures traveled around the world in only a couple of minutes.
15. 01 . 2. Evolution of communication Means of communication Background 00 01 02 03 04 05 06 Hyper-connectivity
16. 01 . 3. Evolution from blogging to Twitter Background 00 01 02 03 04 05 06
17. 01 . 3. Evolution from blogging to Twitter Background 00 01 02 03 04 05 06 It’s just like… … only that… A blog post… … you can only use 140 characters Updating one’s Facebook status… … it is visible on innumerable media A big chat… … you choose who you follow An instant messaging service… … it is public and archived on the Web [which allows for scanning the posted information]
18. 01 . 3. Evolution from blogging to Twitter Background 00 01 02 03 04 05 06 Microblogging = fast and public
19. 01 .4. Where is Twitter within the social media landscape? A less known, but promising service Background 00 01 02 03 04 05 06 Number of users in the USA and growth in 2008 vs. 2009 Source: Nielsen Online Number of unique users in millions Growth 2008–2009
20. 01 .4. Where is Twitter within the social media landscape? But a service adopted by a powerful niche group Background 00 01 02 03 04 05 06
22. 02 .1. Presenting Twitter Twitter in a nutshell 00 01 02 03 04 05 06 A means of communication A place to share and consume information A new real-time search engine A service for Web users A discussion forum A tool for listening and analyzing A traffic generator A means to meet new people and to create new connections A means to talk about what you are doing right now Twitter is:
23. 02 . 1. Presenting Twitter Twitter in a nutshell 00 01 02 03 04 05 06 “ What are you doing?”
24. 02 .1. Presenting Twitter Twitter in a nutshell 00 01 02 03 04 05 06 What is important to my followers and me? Latest: Jackass's Successor…http://tinyurl.com/lke8p5 about 2 hours ago
25. 02 . 1. Presenting Twitter Twitter in a nutshell 00 01 02 03 04 05 06
26. Max. 140 characters Followers and following Customizable 02 . 1. Presenting Twitter Twitter in a nutshell 00 01 02 03 04 05 06 Free & easy to use
27. 02 . 1. Presenting Twitter Twitter in a nutshell 00 01 02 03 04 05 06 + = Interoperability between your blog and Twitter: When you update your blog, your Twitter account is updated automatically
28. Share interesting posts Blog posts are re-published on Twitter 02 . 1. Presenting Twitter Twitter in a nutshell 00 01 02 03 04 05 06
29. 02 . 1. Presenting Twitter Twitter in a nutshell 00 01 02 03 04 05 06 + = aa When you update your Twitter account, your Facebook account is updated Interoperability between Facebook and Twitter automatically, and vice versa
30. 02 . 1. Presenting Twitter Twitter in a nutshell 00 01 02 03 04 05 06 Share interesting posts in connection with Facebook
31. 02 . 1. Presenting Twitter Twitter in a nutshell 00 01 02 03 04 05 06 As many contact opportunities blog Example of one person’s blog, Twitter, and Facebook
32. 02 . 1. Presenting Twitter Twitter in a nutshell 00 01 02 03 04 05 06 Automatically posted from your blog’s RSS feed Posted to share a link or an experience Posted to share a tweet you received from your community (RT or retweet) Posted as a response to someone (@username) Posted as a response to someone, with only this person being able to see the message (DM or direct message) Message types
33. Message types 02 . 1. Presenting Twitter Twitter in a nutshell 00 01 02 03 04 05 06 Response to/@: direct message visible to all, sent to one or several persons Thanks my friend !
34. Message types 02 . 1. Presenting Twitter Twitter in a nutshell 00 01 02 03 04 05 06 Retweet/RT: forwards a tweet, allows for relaying a piece of information Look at this video !!
35. Message types 02 . 1. Presenting Twitter Twitter in a nutshell 00 01 02 03 04 05 06 Direct message/DM: message visible only to the person in question DM@Davidous : Check this out, it's simply magical: http://bit.ly/1a9EUe
36. Who is on Twitter? 02 . 1. Presenting Twitter Twitter in a nutshell 00 01 02 03 04 05 06 Opinion leaders, influencers, celebrities…
37. Who is on Twitter? 02 . 1. Presenting Twitter Twitter in a nutshell 00 01 02 03 04 05 06 … and many bloggers (who spread content)
38. Who is not on Twitter? 02 . 1. Presenting Twitter Twitter in a nutshell 00 01 02 03 04 05 06 Twitter is not yet a media used by the general public
39. 02 .1. Presenting Twitter Twitter in a nutshell 00 01 02 03 04 05 06 Because it is growing exponentially Because it is a model for other platforms Because is has an exemplary acceleration process Twitter is a new means of communication It allows for analyzing people’s thoughts, perceptions and interests in real time It is the only real-time search engine currently available It is a legitimate service channel for consumers Why is Twitter so relevant? But most of all because:
40. 02 .1. Presenting Twitter Twitter in a nutshell 00 01 02 03 04 05 06 Tweet : a message on Twitter; or: to post a message on Twitter Hashtag: trending topic (e.g. swine flu), marked by “#” Tweetup : Twitter users meeting in real life (yes, it happens!) Twitpic : application for posting pictures on Twitter Twitterview : a conversation generating follow-up (like an interview) Dweet : message posted when drunk RT : forwarding someone else’s tweet @: used to answer someone (message appears differently for the recipient) For more Twitter-speak, check out: http://twictionary.pbworks.com/ Some Twitter-speak
41. 02 . 1. Presenting Twitter Twitter in a nutshell 00 01 02 03 04 05 06 Tinyurls 140 characters do not leave space for long URLs Obviously, speak only about
42. bit.ly: one of 170 URL-shortening tools 02 . 1. Presenting Twitter http://bit.ly.com Twitter in a nutshell 00 01 02 03 04 05 06 140 caractères ne permettent pas de mettre de longues URL
43. 02 . 2. Types of Twitter profiles followers following Twitter in a nutshell 00 01 02 03 04 05 06 When you sign up, your follower, following and community rates are low Beginners community persons who follow you persons you follow
44. 02 .2. Types of Twitter profiles community followers following Twitter in a nutshell 00 01 02 03 04 05 06 Follow many interesting persons, but follower-following imbalance Information gluttons
45. 02 .2. Types of Twitter profiles community followers following Twitter in a nutshell 00 01 02 03 04 05 06 Follow only a few persons, but are followed by many The “popular ones”
46. 02 .2. Types of Twitter profiles followers following community Twitter in a nutshell 00 01 02 03 04 05 06 Community Twitterers Follow those who follow them and vice versa
47. 02 .3. The Twitter network Twitter in a nutshell 00 01 02 03 04 05 06 An exponential network
48. 02 .3. The Twitter network Twitter in a nutshell 00 01 02 03 04 05 06 A network for mutual help I’m looking for an intern in communication for 6 months, as soon as possible (700€). Please RT
49. 02 .3. The Twitter network Twitter in a nutshell 00 01 02 03 04 05 06 32 re-tweets and potentially 10,000 generated contacts
50. 02 .4. How can you access Twitter? Twitter in a nutshell 00 01 02 03 04 05 06 On www.Twitter.com
51. 02 .4. How can you access Twitter? Through a widget Twitter in a nutshell 00 01 02 03 04 05 06 Application installed on your desktop
52. 02 .4. How can you access Twitter? Twitter in a nutshell 00 01 02 03 04 05 06 Top 10 of Twitter’s most popular clients Top 10 Twitter Web clients TweetDeck Twitterfeed Twhirl Twitterrific Tweetie Text Mobile Twitterfon TwitPic
53. 02 .4. How can you access Twitter? On your mobile phone Twitter in a nutshell 00 01 02 03 04 05 06
54. 02 .4. How can you access Twitter? Twitter in a nutshell 00 01 02 03 04 05 06 On Twitter platforms on mobile phones Iphone Twittie Twitterfon Twitterrific Twitterlator Windows Mobile Twinkini Android Twitterdroid Blackberry Twitterberr Multi-platforms Slandr TwinyTwitter
55. 02 .4. How can you access Twitter? Through an RSS feed Twitter in a nutshell 00 01 02 03 04 05 06 NetVibes, iGoogle, etc.
56. 02 .4. How can you access Twitter? Twitter in a nutshell 00 01 02 03 04 05 06 on a mobile phone through a desktop widget through an RSS feed
57. Open API A library that allows programmers and developers to develop their own application, thanks to open platform codes 02 .5. Associated services Twitter in a nutshell 00 01 02 03 04 05 06
58. 02 .5. Associated services Indispensable applications Twitter in a nutshell 00 01 02 03 04 05 06 Popularity Research Filter Statistics Mobile RSS Twitter Design Follow Image & video Trends Prolong Local The tool box
59. 02 .6. What do people talk about on Twitter? Twitter in a nutshell 00 01 02 03 04 05 06 Personal matters… On Twitter you can say what you are doing…
60. 02 .6. What do people talk about on Twitter? Twitter in a nutshell 00 01 02 03 04 05 06 … or professional ones! … Twitter is most of all a tool to ask and answer questions
61. 02 .6. What do people talk about on Twitter? Twitter in a nutshell 00 01 02 03 04 05 06 About your brands…
62. 02 .6. What do people talk about on Twitter? Conversation topics 15% marketing 56% job-related 28% personal Twitter in a nutshell 00 01 02 03 04 05 06 Be it private or professional: people talk about topics that interest their community
63. 02 .7. Why is everyone talking about Twitter? Twitter in a nutshell 00 01 02 03 04 05 06
64. 02 .7. Why is everyone talking about Twitter? A permanent and immediate source of information Twitter in a nutshell 00 01 02 03 04 05 06 Source: Denis Balencourt’s blog
65. 02 .7. Why is everyone talking about Twitter? Many journalists are on Twitter Twitter in a nutshell 00 01 02 03 04 05 06 Discovery Channel CNN Over 200 French journalists, only 1 click away… BBC Wall Street Journal CNBC
66. 02 .7. Why is everyone talking about Twitter? Constant interaction Twitter in a nutshell 00 01 02 03 04 05 06
67. 02 .7. Why is everyone talking about Twitter? And what about content creation? Twitter in a nutshell 00 01 02 03 04 05 06 Twitter allows for relaying new information fast Re-tweeting vs. content creation Still few content producers on Twitter
69. 03 .1. Growth Twitter in numbers 00 01 02 03 04 05 06 752% growth in 2008
70. 03 .1. Growth 3 million tweets are exchanged every day Twitter in numbers 00 01 02 03 04 05 06
71. 03 .2. Activity on Twitter? 21% of users have never posted content 50% of users have not posted content in the last 7 days 94% of users have less than 100 followers 5% of users generate 75% of activity (10% generate 86%) Still not dynamic enough Twitter in numbers 00 01 02 03 04 05 06
72. 03 .3. Who is on Twitter? Twitter = influencers? A minority followed by the majority of users Source: Hubspot Twitter in numbers 00 01 02 03 04 05 06
73. 03 .3. Who is on Twitter? Age structure Mature users: aged 25–54 years Source: eMarketer Twitter in numbers 00 01 02 03 04 05 06
74. 03 .4. The interest for companies? Twitter remains highly relevant for companies An obvious ”business” application compared to the more person-centered Facebook Relevant, influential, qualified, and easily accessible contacts An easy link with blogs + stronger interactivity Source: eMarketer Twitter in numbers 00 01 02 03 04 05 06
76. 04 .1. What can you do? viralize PR watch customer service sales conference monitoring Twitter and business 00 01 02 03 04 05 06 find clients
77. 04 .2. Twitter and brands Twitter and business 00 01 02 03 04 05 06 Are brands on Twitter?
78. 04 .2. Twitter and brands Twitter and business 00 01 02 03 04 05 06 Find all corporate accounts http://twibs.com/
79. 04 .3. PR http://monitter.com/ Monitter Twitter and business 00 01 02 03 04 05 06 Or real time, with different clients Many free tools are regularly developed in order to find out what is being said about your brand, for example Monitter, a tool to monitor keywords. Tools like coTweet allow for finding out what is being said about you, but also for managing different Twitter accounts simultaneously.
80. 04 .3. PR Manage several accounts Twitter and business 00 01 02 03 04 05 06 As a team http://cotweet.com/
81. 04 .3. PR Manage several accounts Twitter and business 01 02 03 04 05 06 As a team http://hootsuite.com/
82. 04 .3. PR Twitter and business 00 01 02 03 04 05 06 Interact with your community Ask questions
83. 04 .3. PR Become a reference Twitter and business 00 01 02 03 04 05 06
84. 04 .3. PR Twitter and business 00 01 02 03 04 05 06 A source of information “ There's a plane in the Hudson. I'm on the ferry going to pick up the people. Crazy.”
85. 04 .3. PR “ As far as I know, nothing on Earth goes faster than Twitter. Neither I, nor TV, nor agencies.” Twitter and business 00 01 02 03 04 05 06 Laurent Suply, journalist
86. 04 .4. Monitoring Twitter and business 00 01 02 03 04 05 06 Search.Twitter allows for monitoring your brand and to create an RSS feed in order to systematically receive alerts when someone is talking about you. Search.Twitter http://search.Twitter.com
87. Tweetscan 04 .4. Monitoring Twitter and business 00 01 02 03 04 05 06 http://www.tweetscan.com/ Tweetscan and Tweetbeep allow for monitoring certain keywords, with an email alert system.
88. Tweetbeep 04 .4. Monitoring Twitter and business 00 01 02 03 04 05 06 http://tweetbeep.com/
89. Follow who uses your URL without naming you 04 .4. Monitoring Twitter and business 00 01 02 03 04 05 06 http://backtweets.com/
90. 04 .5. Customer service Why? Twitter and business 00 01 02 03 04 05 06 Make a target with high added value loyal (influencers) Avoid bad buzz (people who are on Twitter are active elsewhere) Save money How? Create a special customer account Be reactive and available
91. 04 .5. Customer service The Comcast case Twitter and business 00 01 02 03 04 05 06
92. 04 .5. Customer service The Comcast case Twitter and business 00 01 02 03 04 05 06 Comcast has set up an online customer service center that monitors what is being said about the brand and directly answers the person in question, solving the problem as fast as possible.
93. 04 .6. Sales Why? Twitter and business 00 01 02 03 04 05 06 Unite an existing community Make customers loyal Find new clients (through targeted searches on keywords) How? Play on the immediateness of Twitter for fast sales Play on the “pre-launch” effect for the community
94. 04 .6. Sales The Dell case Twitter and business 00 01 02 03 04 05 06 Over 2 million dollars generated on Twitter
95. 04 .6. Sales Accessible to small entities Twitter and business 00 01 02 03 04 05 06 No software No subscription d’abonnement No need to have an existing data base http://Twitter.com/albionsoven
96. 04 .7. Viral game Twitter and business 00 01 02 03 04 05 06 Why? Gather existing and influential communities Create a database of customers who are highly relevant for your brand Find new clients How? Create a link between a website/blog and Twitter Be interactive with your target
97. 04 .7. Viral game Twitter and business 00 01 02 03 04 05 06 http://www.harrypottertweet.com/ Jinx your followers…
98. 04 .7. Viral game Over 2,700 followers Creating an opt-in data base of opinion leaders Engaging participants Twitter and business 00 01 02 03 04 05 06 ▪ Objective: obtain a maximum of points by answering questions as fast as possible ▪ Participation: sign up on 2018blog.com (creating a qualified opt-in data base) ▪ Engagement: sign up on the website + follow the Twitter account + stay connected to be able to answer as fast as possible
99. 04 .8. Conference and tradeshow Twitter and business 00 01 02 03 04 05 06 Why? Promote an event and raise the number of participants Get influencers’ attention Offer “live” information for those who can’t attend and make them want to participate the next time How? Involve people in the event’s creation Talk about the event in real time
100.
101. 04 .9. Create an intranet Internal collaborative intelligence on Twitter Twitter and business 00 01 02 03 04 05 06 https://www.yammer.com//
102. 04 .10. An option, not a strategy “ Twitter is a link in the communication chain, not a strategy in itself.” Twitter and business 00 01 02 03 04 05 06 Grégory Pouy Vanksen Communication Director
103. 04 .10. An option, not a strategy Twitter and business 00 01 02 03 04 05 06 Twitter is certainly not a tool that is massively used by the general public, such as Facebook or YouTube, but it has a qualitative audience, its users also being opinion leaders.
104. 04 .11. The question of online visibility Moderate visibility in search engines … but an extra opportunity Traffic creation through link exchange Twitter and business 00 01 02 03 04 05 06
106. 05 .1. What are your objectives? Twitter: optimize your presence 00 01 02 03 04 05 06 spread information, become a reference enhance your visibility and generate traffic competition monitoring monitoring corporate intranet promote your products/services create a community …
107. 05 .2. And now? Twitter: optimize your presence 00 01 02 03 04 05 06 Get interested in it now… because afterwards it’s too late!
108. Create your account 05 .2. And now? Twitter: optimize your presence 00 01 02 03 04 05 06
109. Reserve your name 05 .2. And now? Twitter: optimize your presence 00 01 02 03 04 05 06 Leader Society
110. Define your editorial policy 05 .2. And now? Twitter: optimize your presence 00 01 02 03 04 05 06
111. 05 .3. Customize your page use your logo as avatar enter bio information use your corporate identity for the fonts your website/blog URL Twitter: optimize your presence 00 01 02 03 04 05 06 customize the background to reflect your universe
112. 05 .3. Customize your page Example of how not to do it Twitter: optimize your presence 00 01 02 03 04 05 06 Unattractive, hardly any reference to the brand, few updates
113. 05 .3. Customize your page Givenchy Twitter: optimize your presence 00 01 02 03 04 05 06 An excellent example of a Twitter account from which the brand benefits
114. 05 .3. Customize your page Apple Twitter: optimize your presence 00 01 02 03 04 05 06 Apple has manged to create a large community around its products and services
115. 05 .4. Choose a spokesperson Ford Twitter: optimize your presence 00 01 02 03 04 05 06 Scott Monty Scott Monty, head of social networks at Ford manages the brand’s Twitter account. Giving a brand a human face facilitates exchanges and inspires trust in consumers.
116. 05 .4. Choose a spokesperson Twitter: optimize your presence 00 01 02 03 04 05 06 Christi Southwest Airlines
117. 05 .5. Cybersquatting Some examples… Twitter: optimize your presence 00 01 02 03 04 05 06
118.
119. 05 .5. Cybersquatting Some examples… Twitter: optimize your presence 00 01 02 03 04 05 06
120. 05 .5. Cybersquatting Some examples… Twitter: optimize your presence 00 01 02 03 04 05 06
121.
122. 05 .6. What are the rules of the community? Exchange Twitter: optimize your presence 00 01 02 03 04 05 06 Be accessible & authentic Be present regularly Three golden rules
123. 05 .6. How to gather followers Twitter: optimize your presence 00 01 02 03 04 05 06 Follow people who are likely to follow you Take part in the conversation (blogs, forums, etc.) Communicate on your Twitter account: integrate Twitter into your website and place a link to your account on your Facebook fan page, in your email signature, etc. Follow influencers in your domain (followfriday, tweeterio, etc.) Follow those who talk about you (using monitter, twollow, etc.) Carefully fill in your bio, using keywords: it’s one of the first things people read before they decide to follow you 1 2 3 4 5 6
124. 05 .6. How to gather followers Twitter: optimize your presence 00 01 02 03 04 05 06 Use rankings to find people to follow http://www.Twitterio.fr
125. President Barack Obama 05 .6. How to gather followers Twitter: optimize your presence 00 01 02 03 04 05 06 An example of success
126. Pizza Hut 05 .6. How to gather followers Twitter: optimize your presence 00 01 02 03 04 05 06 Exchange
127. 05 .7. What are the structural implications? Invest a little time every day Twitter: optimize your presence 00 01 02 03 04 05 06 No need to have a dedicated person in the beginning Use tools permitting for the management of accounts by teams
129. 06 .1. Twitter tips and tricks Twitter: a brainteaser? 00 01 02 03 04 05 06
130. 06 .1. Twitter tips and tricks Twitter: a brainteaser? 00 01 02 03 04 05 06 Always tweet with @yourname and leave space for retweets Answer all your @ (responses) PLEASE do not automatically answer DM (direct messages) Use emoticons to your advantage (sometimes this makes all the difference) Make your Twitter human (mix professional and personal information), do not only speak about yourself Do not become THIS person (default avatar) Some useful tips
131. 06 .1. Twitter tips and tricks Twitter: a brainteaser? 01 02 03 04 05 06 Thinking that Twitter is like email and spamming your followers Using Twitter for personal promotion only Not paying attention to what you post Not answering questions you are asked Publishing information irregularly Not personalizing your profile Mistakes to avoid
132. 06 .2. What can you find on Twitter? Twitter: a brainteaser? 00 01 02 03 04 05 06 The latest events and information http://www.twitscoop.com/
133. 06 .3. Better understand Twitter Twitter: a brainteaser? 00 01 02 03 04 05 06 Popular subjets around Twitter http://Twitter.alltop.com/
De nombreux changements sociétaux ont fait leur apparitions ces 10 et 20 dernières années… C’est le règne de l’immédiateté et de la facilité avec certes l’arrivée d’Internet mais aussi les fastfood, et divers habitudes du quotidien.
Les premières photos du crash étaient en ligne sur les sites de microblogging
Blogging: Autant de caractères que possible Contenu: Tete, image, vidéo, son, etc. Bon référencement dans les moteurs de recherche Nombre de lecteurs: moyen Mise à jour: hebdomadaire ou quotidienne pour les plus grands blogs Twitter: 140 caractères Contenu: Texte (+ photo sur Twitpic
Le Microblogging et notamment Twitter permettent d’échanger facilement et de façon publique ou privée (direct messages) mais aussi de suivre un fil de discussion autour d’un thème et ce, en temps réel.
Twitter n’est qu’un petit site comparé aux géants de l’internet… mais sa croissance reste la plus forte ce qui laisse présager à la plateforme de microblogging un bel avenir…
Twitter n’est qu’un petit site comparé aux géants de l’internet… mais sa croissance reste la plus forte ce qui laisse présager à la plateforme de microblogging un bel avenir…
Personnalisation du fond et des couleurs Avatar Possibilité de mettre un biographie, un lien vers votre blog/site web 140 caractères disponible Sur la page principale, on retrouve tous les derniers tweets, les following (personnes qui suivent votre compte) Le microblogging: à mi-chemin entre un blog, une messagerie instantanée et un réseau social, le microblogging est une application qui, en 140 caractères, permet de partager des informations, liens, images avec ses followers et de suivre l’actualité de ses following. C’est un concentré d’informations ciblées, puisque qu’on choisi les personnes dont on souhaite suivre l’actualité.
Sur les blogs des applications ont été développées (grâce à l’ouverture de l’API) pour pouvoir « tweeter » un article que vous trouvez intéressant. Les blogueurs peuvent aussi intégrer leurs derniers tweets sur leur blog Synchroniser Facebook et Twitter
Sur les blogs des applications ont été développées (grâce à l’ouverture de l’API) pour pouvoir « tweeter » un article que vous trouvez intéressant. Les blogueurs peuvent aussi intégrer leurs derniers tweets sur leur blog Synchroniser Facebook et Twitter
Sur les blogs des applications ont été développées (grâce à l’ouverture de l’API) pour pouvoir « tweeter » un article que vous trouvez intéressant. Les blogueurs peuvent aussi intégrer leurs derniers tweets sur leur blog Synchroniser Facebook et Twitter
Sur les blogs des applications ont été développées (grâce à l’ouverture de l’API) pour pouvoir « tweeter » un article que vous trouvez intéressant. Les blogueurs peuvent aussi intégrer leurs derniers tweets sur leur blog Synchroniser Facebook et Twitter
Des prescripteurs, des influenceurs, célébrités
Une forte communauté de blogueurs avec notamment les plus influents de la blogosphère
Parce que tout le monde n’est pas sur Twitter, il est important de rappeler que Twitter ne sera pas, en tout cas à court et moyen terme, un média de masse en France.
Il y a aussi des boulimiques d’informations, qui font plus de veille que ne donnent d’informations propres….
Il y a aussi ceux qui tournent en circuit fermé, qui suivent ceux qui les suivent.
Ouverture de l’API offre la possibilité aux développeurs de créer leur propre application. -> Viralisation de la plateforme Nombreux accès
Accès via Twhirl, Twitteriffic, TweetDeck Avantage: les utilisateurs peuvent y avoir accès toute la journée sur leur desktop (connexion plus de 7h par jour)
Accès via iPod, iTouch, blackberry
Accès via Netvibes ou tout aggrégateur de flux RSS avantage: les utilisateurs peuvent y avoir accès toute la journée (connexion plus de 7h par jour)
Source: Hubspot, Février 2009
API: (Anglais: Application and Programming Interface). (Français: Interface pour la programmation d'applications) Définition (source: http://www.futura-sciences.com/fr/definition/t/high-tech-1/d/api_465/): Ensemble de bibliothèques permettant une programmation plus aisée car les fonctions deviennent indépendantes du matériel. C’est une bibliothèque qui permet aux programmeurs de développer leurs propre application grâce à l’ouverture des codes de la plateforme. Permet à d’autres logiciels de s’interfacer pour créer de la richesse.
API: (Anglais: Application and Programming Interface). (Français: Interface pour la programmation d'applications) Définition (source: http://www.futura-sciences.com/fr/definition/t/high-tech-1/d/api_465/): Ensemble de bibliothèques permettant une programmation plus aisée car les fonctions deviennent indépendantes du matériel. C’est une bibliothèque qui permet aux programmeurs de développer leurs propre application grâce à l’ouverture des codes de la plateforme. Permet à d’autres logiciels de s’interfacer pour créer de la richesse.
Source permanente: Exemple de attentats de Bombay les premiers témoignages sont apparus sur Twitter en temps réel et au cœur du drame, puis des images ont été publiées sur Flickr. Twitter est une source d’information en temps réel… ce qui a plus de 4h est déjà « dépassé »
Source permanente: Exemple de attentats de Bombay les premiers témoignages sont apparus sur Twitter en temps réel et au cœur du drame, puis des images ont été publiées sur Flickr. Twitter est une source d’information en temps réel… ce qui a plus de 4h est déjà « dépassé »
Source permanente: Exemple de attentats de Bombay les premiers témoignages sont apparus sur Twitter en temps réel et au cœur du drame, puis des images ont été publiées sur Flickr. Twitter est une source d’information en temps réel… ce qui a plus de 4h est déjà « dépassé »
Création de communauté autour d’une marque, d’un produit, d’un thème avec un ambassadeur. La communauté est constituée de followers.
Source: Mashable En 2008, Twitter connaît une croissance de 752%
Source: Mashable En 2008, Twitter connaît une croissance de 752%
Source: hubspot Une minorité a un nombre de followers supérieur à 250. Une minorité est influente et une masse de personne sur Twitter n’a que peu d’influence voir pas du tout (en considérent qu’à moins de 50 followers, l’influence reste mineure)
source: Pew Internet & American Life Project Les utilisateurs de Twitter sont majoritairement des hommes. La cible est mature comparée à Facebook.
De nombreuses informations sont issues de Twitter Les premières image de l’avion de l’USAirways sont apparues sur Twitter, les stars annoncent leur sorties sur la plateformes, etc.
permet également à la marque de communiquer en one to one ou en one to few petite population d’influenceurs au pouvoir de persuasion néanmoins non-négligeable communautés déjà présentent sur Twitter Immédiateté: flux d’informations en temps réel selon des thématiques Le cas des attentats de Bombay: les premiers témoignages en ligne sur Twitter avec des images avant même que la presse n’ait été au courant.
Pourquoi est-il important de regarder ce qui se dit sur Twitter? population d’influenceurs source d’une majorité de blogs bien référencé sur Google
Pourquoi? influenceurs source d’une majorité de blogs bien référencé sur Google
pourquoi? ▪ fidéliser ▪ éviter les bad-buzz ▪ gagner de l’argent comment? ▪ créer un compte spécial clients ▪ être réactif et disponible
Le cas dell: ▪ vente flash ▪ 17 comptes en fonction des thématiques ▪ SAV Dell aurait généré plus de 500 000$ de revenus par le biais de ses “tweets”
Le cas dell: ▪ vente flash ▪ 17 comptes en fonction des thématiques ▪ SAV Dell aurait généré plus de 2 m $ de revenus par le biais de ses “tweets”
Le cas dell: ▪ vente flash ▪ 17 comptes en fonction des thématiques ▪ SAV Dell aurait généré plus de 2 m $ de revenus par le biais de ses “tweets”
Objectif: obtenir un maximum de points en répondant le plus rapidement possible aux questions posées Comment participer: s’inscrire sur 2018blog.com (création d’une base qualifiée opt’in) Implication: S’inscrire sur le site + suivre le compte Twitter + rester connecter pour pouvoir répondre le plus vite possible
Objectifs: ▪ préempter un nouveau média (Twitter) pour participer à la conversation à l’occasion d’un évènement clé, le Mondial de l’automobile ▪ attirer l’attention des influenceurs (media online et blogueurs) ▪ offrir une information « live » à ceux qui ne pouvait se rendre physiquement au salon ▪ tisser des liens avec les communautés sur Twitter et faire entrer Renault dans la conversation Résultats: ▪ 3 semaines de tweeting ▪ 203 followers ▪ 216 tweets de Renault Live ▪ 53 replies @ Renault Live ▪ 82 photos sur tweetpic Aujourd’hui, Renault Live compte aujourd’hui 685 followers
une minorité est sur Twitter rester présent sur d’autres media traditionnels
Opportunité supplémentaire d’apparaître sur des mots ou expressions spécifiques Création de trafic sur votre blog, site. Des outils comme Twittertise vous permettent de tracker le trafic sur vos différents tweet.
Diffuser de l’info, devenir une référence: en parlant de votre marque mais aussi de votre marché -> devenir une référence dans votre domaine Améliorer son référencement et générer du trafic sur certain mots clés ou expressions Veille concurrentielle: suivez vos concurrents, écoutez ce qui se dit sur eux, regardez ce qu’il font. Monitoring: écouter ce qui se dit sur vous, vos produits, service. Des outils comme http://monitter.com/ vous permettent même d’etre alerté de qui dit/cherche quoi sur vous. Intranet: Grâce à des outils comme yammer (https://www.yammer.com/), vous pouvez protéger vos informations et faire de Twitter un formidable outil en interne, permettant à chacun de employés de partager des informations, liens utiles… Promouvoir vos produits, services: comme l’a fait Dell, vous pouvez annoncer en avant première la sortie de nos nouveaux produits, ou encore faire un destockage massif ou des ventes flash. Vous pouvez aussi vous en service comme support client, service après vente, etc. Créer une communauté autour de votre univers: ex: roxy (Quilsilver) pour la communauté des jeunes filles, sportives, passionnée par le surf, etc.
Inscription simple et rapide sur l’interface www.Twitter.com
Ambassadeur: personne qui répondra à vos lecteur = Mettre un visage sur la marque, montrer son côté humain. Réservez votre nom avant que quelqu’un ne le fasse pour vous.
Le porte parole permet de donner un visage humain à la marque. Le client parle à une personne identifiable, pas à une marque qui pourrait dans son esprit être un robot.
▪ votre nom apparaît directement dans la barre d'URL (http://Twitter.com/vanksen) ▪ le compte peut nuire à votre image ▪ Twitter ne rend pas le nom de domaine à son légitime possesseur mais ferme complètement le compte ▪ un compte inactif sur 6 mois est automatiquement résilié
▪ votre nom apparaît directement dans la barre d'URL (http://Twitter.com/vanksen) ▪ le compte peut nuire à votre image ▪ Twitter ne rend pas le nom de domaine à son légitime possesseur mais ferme complètement le compte ▪ un compte inactif sur 6 mois est automatiquement résilié
Le background du compte cocochanel promeut la marque Yves Saint Laurent… concurrent directe de Chanel.
Follow Friday: Chaque vendredi, vous proposerez un ou plusieurs noms de followers à vos followés de la façon suivante: # followfriday suivez @jacquoulecroquant @jajalaprincesse @jojoleg33k @brasseo Le hashtag #followfriday permet à tous les utilisateurs de Twitter de suivre les recommandations chaque vendredi.
B. Obama a développer son nombre de followers en participant à la conversation, en ajoutant les personnes qui le suivaient et susceptibles de le suivre, en mettant son compte en avant (RP, personnalisation de son compte, etc.)
La redoute a bien compris qu’il fallait suivre pour que « la mayonnaise prenne » Cependant, 147 updates c’est encore trop peu pour créer une vraie communauté: son compte a été ouvert seulement en décembre 2008 De plus, la marque a peut être mal ciblé les personnes qu’elle suit.