Twitter is an American microblogging and social networking service that allows users to post and interact with short messages called tweets. Tweets can be up to 280 characters and were originally limited to 140 characters. Twitter can be used to easily promote information to a large audience through tweets and retweets, and to follow others working in one's field. Advertising on Twitter involves creating campaigns and ad groups to target specific audiences based on demographics and interests.
2. What is Twitter?
Twitter is an American micro-blogging and social networking service on which
users post and interact with messages known as "tweets".
A tweet is simply a post on Twitter.
Since Twitter only allows messages of 280 (Previous it was 140 ) characters or less,
it's likely called a tweet because it sort of resembles the same type of short and
sweet chirp you might hear from a bird.
With regards to advertising, you can promote a message so that it appears to people
who may be interested/your target audience. With a little bit of a push, this can then
become a trending topic. This is one of the ways that the Old Spice videos became a
viral success – it wasn’t just PR or the fact that they’re very funny and well put
together, it was paying money to twitter to push them (according to a twitter speaker
at AdTech, Oct. 2010).
Twitter allows you to: easily promote your research, for example by providing links to
your blog stories, journal articles and news items. reach a large number of people quickly
through tweets and re-tweets. follow the work of other experts in your field
3. “Imagine a scenario where you're gainfully employed but spending your nights and weekends working on a side project.
It's just something you've been mashing together in your free time with a few friends at work. Now, pretend to visit
yourself five years into the future and see that your little side project turned into one of the biggest communications
technologies of the last 100 years. This is the history of Twitter. “
Twitter began as an idea that Twitter co-founder Jack Dorsey
had in 2006. Dorsey had originally imagined Twitter as an SMS-
based communications platform. Groups of friends could keep
tabs on what each other were doing based on their status
updates. Like texting, but not.
Jack sent the first message on Twitter on March 21, 2006, 9:50
p.m. It read, "just setting up my twttr."
In its early days, Twitter was referred to as twttr. At the time, a popular trend, sometimes
to gain a domain-name advantage, was to drop vowels in the name of their companies and
services. Software developer Noah Glass is credited with coming up with the original name
twttr as well as its final incarnation as Twitter.
4. Twitter was now on the cusp of its biggest growth spurt. The 2007 South By
Southwest (@sxsw) Interactive conference saw a huge explosion of Twitter usage. More
than 60,000 tweets were sent per day at the event. The Twitter team had a huge
presence at the event and took advantage of the viral nature of the conference and its
attendees.
Twitter had its fair share of growing pains during its formative years. Twitter's user base
grew at astounding rates and quite frequently the service would be over capacity.
When servers overloaded, an illustration by artist Yiying Lu (@YiyingLu) appeared on the
screen. The illustration featured a whale being lifted out of the water to safety by eight
birds. The Twitter team used this image because they thought it symbolized the
acknowledgment of the problem and that they were working on it. This error page went
viral within the Twitter community and soon was dubbed the "Fail Whale."
Twitter Achieves Explosive Growth
7. Health Tags Tweets World
Natural Calamites tweets and
awareness
Good Ranking Price World Wide
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14. Twitter is a great marketing channel for driving traffic and generating leads. In fact, 63% of
Twitter users follow small businesses -- it's no wonder that companies can see actual growth
from this platform.
How to Advertise on Twitter
1. Choose between "Promote Mode" and "Twitter Ads."
16. 3. Fill in the details your ad campaign.
4. Create an ad group within your campaign.
17. 5. Select your target audience for each ad group.
Gender: Age Location: Language: Device Audience features:
Targeting by Keywords
6. Select the creatives you'd like to run with
each ad group.
18. When promoted Tweets
appearance logo
7. Review and launch your campaign
Finally, select the "Review your campaign" button, as shown
above, to look over your campaign details. If everything looks
correct, hit "Launch campaign" at the top-righthand corner of
your screen to run the campaign.
19. Twitter Is Used for Connecting People
First, Twitter is used to connect people with the same interests. As
the Twitter homepage suggests, the social platform can be used to, “Connect
with your friends — and other fascinating people. Get in-the-moment updates
on the things that interest you.”
To easily promote your research, for example by providing links to your blog stories,
journal articles and news items.
reach a large number of people quickly through tweets and retweets.
follow the work of other experts in your field.
build relationships with experts and other followers.
21. Post great content
Write a professional bio /Use hash tags
Place a Face book/Twitter/Instagram logo on your blog
Engage with others on the social platforms
Make sure your content is shareable
Re-share other people’s content
Reach out to influencers
Stay active
Follow other users
