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Twitter: Past, Present and Future
To the blind all things are sudden. -Marshall Mcluhan
In The Beginning
Early Twitter Site
Who is Using Twitter
Quote From Co-founder “Many people use it for professional purposes-keeping connected with industry contacts and following news” -Evan Williams, Twitter co-founder
Professional Uses ,[object Object],Tweets about his foundation ,[object Object],Tweets traffic reports and news ,[object Object],Tweets on legislative matters and President affairs
General Statistics Graph courtesy of socialmediatoday.com
Why Aren’t Teenagers Using Twitter?  "Most teens are not interested in being truly 	public,” says Microsoft researcher Danah Boyd. Only 8 percent of online teens use it. 	This potentially stems from privacy concerns, that it may be difficultto block who can see your profile.
Comparing Social Networks Graph courtesy of socialmediatoday.com
  Place in the Market
Twitter Features     According to Hitwise, Twitter in January 2009,      stands at number 84 in it’s Computers.  In the internet category, it is one space up the chart from Digg.     Twitter's Features: Brief/ compact: only 140 characters one tweet Transparent: everyone can see your tweets unless  you set the private mode. Accessible: accessible from computers or mobile anytime and anywhere; accessible to anyone you would like to follow.
Place In Market To listen to your customers "A growing number of companies are keeping track of what's said about their brands on Twitter. Comcast (CMCSA), Dell (DELL), General Motors (GM), H&R Block (HRB), Kodak (EK), and Whole Foods Market (WFMI) are among a handful of companies haunting Twitter to do everything from burnish brands to provide customer service.”        --Rachael King, How Companies Use Twitter to Bolster Their Brand
Listen To Your Customers ,[object Object],  ,[object Object],  ,[object Object],[object Object]
Toyota Example ,[object Object],[object Object]
Place In Education Information sharing/ Interactive encouragement:  Following opinion leaders as a self-education way  
Language Tool An optimistic tool to support foreign language learning Twitter was viewed as a supplement to practice in authentic environment different aspects of the target language as it was taught in the classroom                                                    -- Wikipedia   It is suitable to train communicative and culture competence anytime anywhere with-out face-to-face interaction.                    -- Borau, K; Ullrich, C; Feng, JJ
Geography   ,[object Object],[object Object]
Twitter’s Communication Gap     According to Hubspot's statistic, only 18% of all Twitter users have more than 100 followers.    A total 81% of users are currently also following less than 100 people.  
Twitter’s Gender Gap            The gap between men and women   Twitter follower statistics from HBS:
Competitors
What Twitter Can’t Do ,[object Object],   based on it ,[object Object]
 Rich media content: video, audio notes,link preview, galleries
 Social gaming
 Location services
 Payments,[object Object]
The Future
The Future of Twitter  The evolution and future of Twitter will be  affected by three trending categories: Biz model  or Acquisition  ,[object Object]
User adaptation/modification,[object Object]
Share ad revenue with 3rd party platforms
Acquire businesses (e.g. Summize)
Charge access to customer data

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Twitter, Past, Present and Future

  • 2. To the blind all things are sudden. -Marshall Mcluhan
  • 5. Who is Using Twitter
  • 6. Quote From Co-founder “Many people use it for professional purposes-keeping connected with industry contacts and following news” -Evan Williams, Twitter co-founder
  • 7.
  • 8. General Statistics Graph courtesy of socialmediatoday.com
  • 9. Why Aren’t Teenagers Using Twitter? "Most teens are not interested in being truly public,” says Microsoft researcher Danah Boyd. Only 8 percent of online teens use it. This potentially stems from privacy concerns, that it may be difficultto block who can see your profile.
  • 10. Comparing Social Networks Graph courtesy of socialmediatoday.com
  • 11. Place in the Market
  • 12. Twitter Features According to Hitwise, Twitter in January 2009, stands at number 84 in it’s Computers. In the internet category, it is one space up the chart from Digg.   Twitter's Features: Brief/ compact: only 140 characters one tweet Transparent: everyone can see your tweets unless you set the private mode. Accessible: accessible from computers or mobile anytime and anywhere; accessible to anyone you would like to follow.
  • 13. Place In Market To listen to your customers "A growing number of companies are keeping track of what's said about their brands on Twitter. Comcast (CMCSA), Dell (DELL), General Motors (GM), H&R Block (HRB), Kodak (EK), and Whole Foods Market (WFMI) are among a handful of companies haunting Twitter to do everything from burnish brands to provide customer service.”        --Rachael King, How Companies Use Twitter to Bolster Their Brand
  • 14.
  • 15.
  • 16. Place In Education Information sharing/ Interactive encouragement:  Following opinion leaders as a self-education way  
  • 17. Language Tool An optimistic tool to support foreign language learning Twitter was viewed as a supplement to practice in authentic environment different aspects of the target language as it was taught in the classroom                                                    -- Wikipedia   It is suitable to train communicative and culture competence anytime anywhere with-out face-to-face interaction.                    -- Borau, K; Ullrich, C; Feng, JJ
  • 18.
  • 19. Twitter’s Communication Gap     According to Hubspot's statistic, only 18% of all Twitter users have more than 100 followers.    A total 81% of users are currently also following less than 100 people.  
  • 20. Twitter’s Gender Gap   The gap between men and women   Twitter follower statistics from HBS:
  • 22.
  • 23. Rich media content: video, audio notes,link preview, galleries
  • 26.
  • 28.
  • 29.
  • 30. Share ad revenue with 3rd party platforms
  • 32. Charge access to customer data
  • 33.
  • 34.
  • 37. Election organizing and policy debates/announcements
  • 38. Data mining and metrics
  • 42.
  • 43. Questions? Presentation by Anita Beninger @anitamedia Zachary Midleszmidles@gmail.com Li Li lili_smiling@hotmail.com Brian Solloms8ronin@gmail.com Ivan Sydorenko @IVSyd

Editor's Notes

  1. What do you think about the evolution of Twitter? Did the “Twitter” phenomena happen so fast that it could not be predicted?
  2. Twitter's Place in Marketing, Education & Communication By Li Li
  3. Twitter Applications Used in Education