SlideShare a Scribd company logo
Twitter Marketing Briefing
Twitter ,[object Object],[object Object],[object Object]
Twitter is a microblog – it’s away of telling people what you’re up to, and having conversations in less than 140 characters Counter: followers, following and updates Update box Personalised feed – tweets from Followers Search box Top searched for topics in Twitter in real time RSS sign-up for your personalised twitter feed
People who follow you will receive your tweets in their personalised feed, and they can see your profile page Your updates with the latest update – note all updates are time stamped Basic bio People you follow RSS feed for your tweets Number of tweets you have sent
Searching for interesting conversations: #tag (“hash tag”) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Bit.ly – shorter URLs ,[object Object],[object Object],[object Object]
Bit.ly continued http://www.hubspot.com/marketing-ebook/b2b-marketing-guide-for-great-facebook-pages/?source=email-20100727a-guide This URL has 113 characters- so only 27 characters left to comment/explain its’ relevance or reason for tweeting in the first place By copying (CTRL C) and pasting (CTRL V) into the bit.ly bar, it is automatically reduced to 20 characters Leaving plenty of room for explanations.  You can even link to your twitter account and add the message and tweet directly from here!
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Bit.ly continued
Twitter ,[object Object],[object Object],[object Object]
Twitter usage is growing rapidly in the UK Twitter traffic 22x increase in traffic over the last 12 months 93% of growth has come during 2009
The profile of UK Twitter users is skewed to the relatively well-off Mosaic data
Twitter is now ranked #3 in the social media space ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
International Twitter Usage  :Massive growth area ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Upstream and downstream sites for Twitter users
The success of Twitter is also driving success in the photography / entertainment space with TwitPic Twitpic
Twitter users are visiting in an entertainment mode – not a task mode Where does Twitter’s traffic go? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Guardian family of sites is indexing very high in Twitter’s  downstream sites News and Media
There is a strong correlation between the number of updates and the number of followers ,[object Object],[object Object],Engagement = followers
Twitter ,[object Object],[object Object],[object Object]
What to tweet about? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Some tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Someone to follow ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Things to think about when using Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Twitter overview

  • 2.
  • 3. Twitter is a microblog – it’s away of telling people what you’re up to, and having conversations in less than 140 characters Counter: followers, following and updates Update box Personalised feed – tweets from Followers Search box Top searched for topics in Twitter in real time RSS sign-up for your personalised twitter feed
  • 4. People who follow you will receive your tweets in their personalised feed, and they can see your profile page Your updates with the latest update – note all updates are time stamped Basic bio People you follow RSS feed for your tweets Number of tweets you have sent
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  • 7. Bit.ly continued http://www.hubspot.com/marketing-ebook/b2b-marketing-guide-for-great-facebook-pages/?source=email-20100727a-guide This URL has 113 characters- so only 27 characters left to comment/explain its’ relevance or reason for tweeting in the first place By copying (CTRL C) and pasting (CTRL V) into the bit.ly bar, it is automatically reduced to 20 characters Leaving plenty of room for explanations. You can even link to your twitter account and add the message and tweet directly from here!
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  • 10. Twitter usage is growing rapidly in the UK Twitter traffic 22x increase in traffic over the last 12 months 93% of growth has come during 2009
  • 11. The profile of UK Twitter users is skewed to the relatively well-off Mosaic data
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  • 14. Upstream and downstream sites for Twitter users
  • 15. The success of Twitter is also driving success in the photography / entertainment space with TwitPic Twitpic
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  • 17. The Guardian family of sites is indexing very high in Twitter’s downstream sites News and Media
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