Renee Hobbs offers a keynote address on student media making as learning and the dynamics of creative control in creating a digital literacy learning environment.

1. Digital Authorship
Renee Hobbs
Harrington School of Communication & Media
University of Rhode Island
Summer Institute in Digital Literacy
July 28, 2015

2. ACCESS
Digital and Media Literacy Competencies

3. Digital and media literacy is a response to the
contemporary cultural environment
The context of media, technology and popular culture
provides fuel for creative expression
Students’ digital creativity can be channeled in different
ways depending on teachers’ motivations, goals &
values
Digital authorship involves issues of creative control
When people create media as a way to learn, they build
critical thinking, communication, collaboration &
citizenship skills

4. Digital and media literacy is a
response to the contemporary
cultural environment

5. What Are Media?

6. How Many Do You Recognize?

9. On average, Americans watch 4 hours, 51 minutes of broadcast and
cable television per day
…20% of waking hours

10. Advertisers spent $189 billion to reach customers in 2014

11. $70 billion $36 billion
2013 Global Revenue

13. We are socialized to be
active or passive users
of media

14. Nutrition Substance Abuse Stereotypes
Media Affect Attitudes & Behaviors

15. Sexuality Aggression
Online Social
Responsibility
Media Affect Attitudes & Behaviors

16. balancing empowerment & protection

17. The context of media, technology
and popular culture provides
fuel for creative expression

18. Literacy is expanding

19. Learning Happens
In and Out of School

20. Parents are Role Models

21. Teachers are Role Models

22. Teachers are role models
PewDiePie
earned $7.5
million from
YouTube
videos in
2014
The Famous are Role Models

23. making connections between culture & classroom

25. Hip Hop Music Composition
as Media Literacy

26. Because All Media Are Going Digital

27. Remix Creativity is Becoming Normative

29. Students’ creativity can be
channeled in different ways
depending on teachers’
motivations, goals & values

30. There is an Art to Creating a Digital Literacy
Learning Environment

31. Cloud-Based Digital Tools Support
Digital Authorship
Writing
KidBlog
Google Docs
Titanpad
Wikispaces
WordPress
Storybird
Slideshows
Kizoa
Animation
Animoto
Powtoons
Screencasting
SnagIt
Screencast-o-Matic
Screenr
Video Production
YouTube
WeVideo
Videolicious
Shadow Puppet
Coding
Scratch

32. Educators Have Different Motivations for
Using Media & Technology in Education
12

34. We Are Heroes

36. Screencasting Hamlet Scene Study

38. Global Collaboration

40. Analyzing a YouTube Video
Screencasting the Critical Questions

42. School Spirit Lip Dub

43. Digital authorship involves issues
of creative control

44. “How do I get started?”
Digital Authorship as a Learning Process
involves Issues of Creative Control
“What is our topic?”
“When is it due?”
“How long should it be?”
“Do have to work with a
partner?”
“How do I get an A?”

45. Students Learn to Share Control

46. Digital Authorship as a Learning Process
involves Issues of Creative Control
TEACHERSTUDENT

47.  Develop a well-structured activity with a clear audience,
purpose & learning outcomes
 Inspire creative work from learners
 Carefully monitor small groups
 Learn how to use technology tools
 Dedicate an appropriate amount of time to the process
When teachers encourage students to create media as a
way to demonstrate their learning, they:

48.  They tap into student passions,
pleasures, knowledge and
experience
 They take advantage of
unpredictable moments in social
interactions
 They address relational and social
issues among members of the class
When teachers encourage students to create media as a
way to demonstrate their learning:
High levels of interpersonal trust and
respect are important to promote creative
expression in learners

49. Digital Authorship Accelerates through
Collaboration

50. When people create with media
and technology as a way to learn,
they develop critical thinking,
communication, collaboration &
citizenship skills

51. Belshaw, 2012

52. Analyzing a YouTube Video
Screencasting the Critical Questions

53. Analyzing a YouTube Video
Screencasting the Critical Questions

54. Simple Media Production with
Screencasting

56. REMEMBER:
Consider the Attitudes, Values
and Beliefs of Your Target
Audience

57. Analyzing a YouTube Video
Screencasting the Critical Questions

59. Hobbs, R. & Moore, D. (2013). Discovering media literacy: Teaching digital media and popular culture in elementary
school. Thousand Oaks: Corwin/Sage.
Hobbs, R. (2013). Improvization and strategic risk taking in informal learning with digital media literacy. Learning,
Media and Technology, 38(2), 1 – 28.
Hobbs, R. & RobbGrieco, M. (2012). African-American children’s active reasoning about media texts as a precursor
to media literacy. Journal of Children and Media 6(4), 502 - 519.
Grafe, S., Hobbs, R., Boos, M., Bergey, B. (2012). Teachers´ motivations for media education in Germany and in the
United States. Paper presentation at Digital Media and Learning(DML) Conference, Los Angeles.
Hobbs, R., Ebrahimi, A., Cabral, N., Yoon, J., & Al-Humaidan, R. (2011). Field-based teacher education in elementary
media literacy as a means to promote global understanding. Action for Teacher Education 33, 144 – 156.
Hobbs, R., Yoon, J., Al-Humaidan, R., Ebrahimi, A. & Cabral, N. (2011). Online digital media in elementary school.
Journal of Middle East Media 7(1), 1 – 23.
“Messy Engagement and Strategic Risk Taking as an Instructional Strategy in Informal Learning,” Paper
presentation, International Communication Association (ICA), Phoenix, AZ. May 28, 2012.
Hobbs, R. , Cohn-Geltner, H. & Landis, J. (2011). Views on the news: Media literacy empowerment competencies in
the elementary grades. In C. Von Feilitzen, U. Carlsson & C. Bucht (Eds.). New questions, new insights, new
approaches. The International Clearinghouse on Children, Youth and Media. NORDICOM. University of
Gothenburg, Sweden (pp. 43 – 56).

60. Professor Renee Hobbs
Harrington School of Communication and Media
University of Rhode Island
Email: hobbs@uri.edu
Twitter: @reneehobbs
Web: www.mediaeducationlab.com