This is a 3-hour professional development program for teacher librarians in Framingham, MA.

1. Digital Authorship
and Media Literacy
Renee Hobbs
University of Rhode Island
Media Education Lab
Twitter: @reneehobbs
Framingham Public Schools
January 19, 2021
@reneehobbs

2. Welcome to Today’s Program!
8 AM Introduction
9 AM The Library Screen Scene
10 AM Copyright & Fair Use for
the Youngest Learners

3. Renee Hobbs hobbs@uri.edu
@ReneeHobbs

4. BOOKS BY
RENEE
HOBBS

5. BOOKS BY RENEE HOBBS

6. www.mediaeducationlab.com

7. www.mediaeducationlab.com

8. @reneehobbs
www.digiURI.com

10. @reneehobbs
https://bestonlinemeetings.com

12. 8 AM Librarians as Digital Authors
What happens when librarians experience for themselves the
power of digital authorship? Review and discuss how unleashing
your own creativity opens up new ways for you to support your
learning community.

13. Learning to Read & Reading to Learn
@reneehobbs
THE FOUNDATION

14. Learning to Write & Writing to Learn
@reneehobbs
THE FOUNDATION

15. We share meaning through symbols
that come in many forms

16. @reneehobbs

17. DIGITAL
MEDIA
LITERACY
ANALYZE
ACCESS
ACT
REFLECT
CREATE
Inquiry
Reading
Search
Curation
Credibility
Analysis
Creativity
Multimodal
Writing
Digital
Skills
Dialogue
Collaboration
Emotional Response
Ethical Reasoning
Knowledge of Cultural,
Political, Economic
& Social Context
Citizenship
Activism

18. @reneehobbs

19. Your Own Identity as a Digital Author
@reneehobbs

20. ____ I use my cell phone to search for information
____ I maintain a diary or journal to express my feelings & experiences
____ I select & share images, music or other media content nearly every day
____ I do creative writing - poetry, fiction or short stories
____ I have interviewed a person to gather information
____ I have given a speech using PPT slides that I created
____ I have performed spoken word poetry or storytelling presentation
____ I have performed in a play or helped behind the scenes in a dramatic
production
____ I have live streamed video for people on the Internet to watch
YOUR IDENTITY AS A DIGITAL AUTHOR

21. ____ I have performed in a music video, dance video, lip sync or lip dub
video
____ I have taken photos that I intentionally design to be beautiful
____ I have composed a song or written song lyrics
____ I have produced a video
____ I have produced a video and uploaded it to YouTube, Vimeo or
someplace else
____ I have been featured in a podcast
____ I have created a podcast
____ I have created infographics, posters or visual material for large or public
audiences
____ I have implemented a social media marketing campaign
____ I have a substantial audience of folllowers on 1 or more of my social
media accounts

22. 17+
16 - 11
10 - 6
5 or less Emerging Digital Author
Developing Digital Author
Experienced Digital Author
Master Digital Author

23. Take Time to Reflect on Your Identity as a Digital Author
http://bit.ly/digreflect

24. Benefits & Risks of
Digital Authorship

25. @reneehobbs
Since the global pandemic, teachers and students
have become more deeply invested in digital learning

26. Are media formats & digital technologies
reproducing, transforming or challenging the educational status quo?
@reneehobbs

27. YOUTUBE LIBRARIANS
Using the power of digital
authorship to support
their patrons, learners,
and the world

28. @reneehobbs

29. How are You Helping to Develop the
Competencies We Need Today & In the Future?

30. 9 AM The Library Screen Scene
Learn creative strategies to address the learning needs of the YouTube
generation through supporting students' creative media production, as
well as their viewing, reading and listening comprehension and critical
analysis skills.

31. Literacy is the sharing of meaning
through symbols
@reneehobbs

32. Literacy changes in response to
changes in technology & society
@reneehobbs

33. Digital Media Literacy Competencies
are Complex & Multifaceted
@reneehobbs
CIVIC
CREATIVE
TECHNICAL
COGNITIVE SOCIAL

34. @reneehobbs
Digital Media Literacy: An Inquiry Process

35. SCREENCASTING
& SIMPLE VIDEO PRODUCTION
are Digital Media Literacy Practices
for Learners of All Ages
@reneehobbs

36. As you watch, consider:
What competencies are
engaged by making a
screencast?
@reneehobbs

37. Screencasting for Reading Comprehension
Screencast-o-Matic
http://screencast-o-matic.com@reneehobbs

38. Consider:
Why does the instructor
encourage students to
demonstrate their learning in
this format?
@reneehobbs

39. Screencasting as Literary Analysis
@reneehobbs

40. Discuss: What value does this
activity have for the student?
@reneehobbs

41. @reneehobbs

42. @reneehobbs

43. Cloud-Based Tools Support
Digital Authorship
Writing
KidBlog
Google Docs
Storybird
Animation
Animoto
Powtoons
Osnap
Moovly
Screencasting
Screencastify
Screencast-o-Matic
Screenr
Podcasting
Anchor.fm
Video Production
YouTube
WeVideo
Videolicious
Shadow Puppet
Multimedia
Kizoa
Storify
Flipgrid
Coding
Scratch
Ready
Infographics
Piktochart
Easel.ly
https://createtolearn.online
@reneehobbs

44. ACTIVITY
How could your
students use
simple video
production to
support learning
goals?
@reneehobbs

45. CREATE TO
LEARN
ACTIVITY: Make a simple video
to comment on a meme

46. @reneehobbs

47. What does it mean
to interrogate
digital media?
• be aware of the media environment
• choose media messages wisely
• be aware of your own personal biases
• actively comprehend & interpret messages in all genres
• analyze point of view, message purpose & source bias
• recognize stereotypes that influence attitudes & behaviors
• ask questions and notice what’s omitted from news &
information
• understand media systems, political economy & technologies

48. CREATIVE COLLABORATION INVOLVES
THE POWER OF TWO
1. Talk about this meme with a
partner to discover what you feel
and think
2. Jot down 2 – 3 points you want to
make
3. Make 1 or more image screenshots
to use in your simple video
production
4. Use Adobe Spark Video (or other
tool) to assemble a sequence of
images, using voice over to convey
your commentary
5. Post your completed work on the
Padlet Wall
@reneehobbs
WORK UNDER TIME PRESSURE

49. @reneehobbs
https://propaganda.mediaeducationlab.com/rate/lego-siege

50. Post Your Work to the Padlet Wall
@reneehobbs
http://bit.ly/legosiege

51. @reneehobbs
www.mindovermedia.us

52. Authorship is about
control, power and the
management of
meaning and of
people as much as it is
about creativity and
innovation.
Authorship is a Form of Social Power
@reneehobbs

53. Learner
creative control
changes everything
deeper learning

54. At any moment, the reader is ready
to turn into a writer.
-Walter Benjamin
@reneehobbs

55. 10 AM Copyright and Fair Use for the Youngest
Learners
Learn how to introduce basic concepts of copyright and fair use with the
youngest children.

56. http://bit.ly/mediahobbs

57. What Do You Know about Your Students’ Use
of Media?
● What are your predictions about how students would answer these
questions?
● How might their answers be similar or different from yours?
● Do you survey your students annually about their media use? Why or
why not?

58. Reflect on The Media You Use:
Starting to Think Like a Digital Author
Flipgrid
http://flipgrid.com @reneehobbs

59. @reneehobbs
FOUR KID-FRIENDLY CONCEPTS TO INTRODUCE
COPYRIGHT AND FAIR USE
1. “The Media I Make is Mine”
2. ”I Get Good Ideas from the Work of Others”
3. “I Know Where This Media Came From and Who Made It”
4. “I Used this Media But I Changed the ‘What’ and/or the ‘Why’”

60. CREATORS
HAVE RIGHTS

61. @reneehobbs

62. @reneehobbs
“I Got It on Google”

63. @reneehobbs

64. @reneehobbs

65. @reneehobbs

66. @reneehobbs
Grade 5 students study advertising to
understand how media messages are
created to make products appealing to a
specific target audience.
Pulling slips of paper from a hat, students
are assigned a very specific product and a
very specific target audience.
After creating an online ad, students
explain their creative choices:
Product: Hand sanitizer
Target Audience: Fans of the Pittsburgh
Steelers
Brand Name: “Germ Tackler”
Appeal 1: Implied Celebrity Testimonial
with an image of quarterback Ben
Roethlisberger & Steelers logo.
Appeal 2: Click to enter contest & win a
ticket to the game..

67. @reneehobbs
FOUR KID-FRIENDLY CONCEPTS TO INTRODUCE
COPYRIGHT AND FAIR USE
1. “The Media I Make is Mine”
2. ”I Get Good Ideas from the Work of Others”
3. “I Know Where This Media Came From and Who Made It”
4. “I Used this Media But I Changed the ‘What’ and/or the ‘Why’”

68. To promote creativity,
innovation and the
spread of knowledge
Article 1 Section 8
U.S. Constitution

69. EVERYTHING
IS COPYRIGHTED
Any work of
expression in fixed
or tangible form

71. Human Creativity is Combinatorial

72. People Use Other People’s Work to Create
Something New

73. Fair Use
An Example of Transformative Use
The purpose of the original: To
generate publicity for a concert.
The purpose of the new work:
To document and illustrate the
concert events in historical
context.
Bill Graham Archives vs. Dorling Kindersley,
Ltd. (2006)

74. Exercising Your
Fair Use
Reasoning
Involves
Critical Thinking

75. 1. Did your use of the
work re-purpose or
transform the
copyrighted material?
2. Does your use merely
re-transmit the original
work? Could your work
serve as a substitute or
replacement for the
original?
3. Did you use only the
amount needed to
accomplish your
purpose?
Critical Questions for
Making a Fair Use
Determination

76. Copying to avoid making a purchase
Copying to merely exploit the popularity of
another’s work
Copies that become substitutes or
replacements for the original

77. COPYRIGHT INFRINGEMENT
A legal violation of the rights of authors,
who can control access to their creative
work
ATTTRIBUTION
Citing Your Sources
LAWSUIT, FINES & OTHER
PENALTIES
PLAGIARISM
Using other people’s creative
work by passing it off as your
own

78. Is Your Use of Copyrighted Materials a Fair Use?
1. Did the unlicensed use “transform” the material taken
from the copyrighted work by using it for a different
purpose than that of the original, or did it just repeat the
work for the same intent and value as the original?
2. Was the material taken appropriate in kind and amount,
considering the nature of the copyrighted work and of the
use?

79. DIGITAL
MEDIA
LITERACY
ANALYZE
ACCESS
ACT
REFLECT
CREATE
Inquiry
Reading
Search
Curation
Credibility
Analysis
Creativity
Multimodal
Writing
Digital
Skills
Dialogue
Collaboration
Emotional Response
Ethical Reasoning
Knowledge of Cultural,
Political, Economic
& Social Context
Citizenship
Activism

80. How are students “creating to
learn” in your classroom?
How are you supporting the
development of student autonomy
and authority as digital authors?
What current activities
could be modified so
that students experience
the power of digital
authorship?
What potential impact might digital
authorship have on your learners?
@reneehobbs

81. @reneehobbs

82. Renee Hobbs
Professor of Communication Studies
Director, Media Education Lab
Harrington School of Communication & Media
University of Rhode Island USA
Email: hobbs@uri.edu
Twitter: @reneehobbs
LEARN MORE
Web: www.mediaeducationlab.com