Creating Killer Content for Your Blog

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Darren Rowse

A presentation by Chris Garrett for the ProBlogger Melbourne Blog Training Day (#pbevent).

Technology

AGENDA

• What is Killer Content?

• Why Create Killer Content?

• Critical Success Factors

• Generating Killer Content Ideas

• Mistakes to Avoid

FIRST ...
Common Sense is Seldom

Common Practice!
• Are you doing this?
• Are your peers/competitors?
• Could you do better at this?

WHAT IS KILLER CONTENT?
Attraction

Referral Retention

Conversion

QUESTIONS

• Do you know your prospect?

• Do you know your niche?

• Do you know your positioning?

CRITICAL SUCCESS FACTORS

• Be Remarkable • Easy to Grasp

• More useful • Friendly URL

• In more depth • WIIFM

• Better researched • Minimum Hype

• Attractively presented • Prominent placement

• Magnetic Headlines • No barriers

COMPELLING
CONTENT TYPES
1. Your biggest tips 6. Research and Results

2. Big Vision 7. Jargon Buster

3. Guides, How-To, Tutorials 8. Product Database

4. FAQs 9. Case Studies

5. Story with a Message 10.Resource Round-Up

EMOTIONAL MOTIVATORS

• Towards ... Away From

EMOTIONAL MOTIVATORS

• Towards ... Away From

• Past, Present, Future

EMOTIONAL MOTIVATORS

• Towards ... Away From

• Past, Present, Future

• What If? How To ...

EMOTIONAL MOTIVATORS

• Towards ... Away From

• Past, Present, Future

• What If? How To ...

• Information ... Action

10 PROVEN HEADLINE
FORMULAS THAT REALLY WORK
1. Do You Make These ________ Mistakes? 6. If You ________, You Can ___________

2. The Secrets of ___________ 7. Finally, No More _______

3. What ______ Can Teach Us About ________ 8. At Last! _________

4. Everything You Know About _____ Is Wrong 9. Learn How Millions of ______ ________

5. How _______ Made _____ and You Can Too! 10.How to Get More/Better/Cheaper _______

JEDI MIND TRICKS
• Audience

• Relationships

JEDI MIND TRICKS
• Audience

• Relationships

• Authority

JEDI MIND TRICKS
• Audience

• Relationships

• Authority

• Proof

JEDI MIND TRICKS
• Audience

• Relationships

• Authority

• Proof

• Story

JEDI MIND TRICKS
• Audience • Conversation

• Relationships

• Authority

• Proof

• Story

JEDI MIND TRICKS
• Audience • Conversation

• Relationships • Reciprocity

• Authority

• Proof

• Story

JEDI MIND TRICKS
• Audience • Conversation

• Relationships • Reciprocity

• Authority • Polarity

• Proof

• Story

JEDI MIND TRICKS
• Audience • Conversation

• Relationships • Reciprocity

• Authority • Polarity

• Proof • Commitment

• Story

JEDI MIND TRICKS
• Audience • Conversation

• Relationships • Reciprocity

• Authority • Polarity

• Proof • Commitment

• Story • Consistency

MISTAKES

• Writing purely for Search

• Filler Content

MISTAKES

• Writing purely for Search

• Filler Content

• Recycling Ideas

MISTAKES

• Writing purely for Search

• Filler Content

• Recycling Ideas

• Echo-Chamber

MISTAKES

• Writing purely for Search

• Filler Content

• Recycling Ideas

• Echo-Chamber

• Poking the Hornets Nest

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Creating Killer Content for Your Blog

1. CREATING KILLER CONTENT Chris Garrett

2. AGENDA • What is Killer Content? • Why Create Killer Content? • Critical Success Factors • Generating Killer Content Ideas • Mistakes to Avoid

3. FIRST ... Common Sense is Seldom Common Practice! • Are you doing this? • Are your peers/competitors? • Could you do better at this?

4. WHAT IS KILLER CONTENT? Attraction Referral Retention Conversion

5. WHY CREATE KILLER CONTENT? • Put your blog on the map, Must-have Resource • Brand, Authority • SEO - Search engine performance • Viral Appeal, Visibility, Value, Longevity • Marketability, Re-Package into Products • Convert your trafﬁc

7. Know. Like. Trust.

8. QUESTIONS • Do you know your prospect? • Do you know your niche? • Do you know your positioning?

9. CRITICAL SUCCESS FACTORS • Be Remarkable • Easy to Grasp • More useful • Friendly URL • In more depth • WIIFM • Better researched • Minimum Hype • Attractively presented • Prominent placement • Magnetic Headlines • No barriers

10. COMPELLING CONTENT TYPES 1. Your biggest tips 6. Research and Results 2. Big Vision 7. Jargon Buster 3. Guides, How-To, Tutorials 8. Product Database 4. FAQs 9. Case Studies 5. Story with a Message 10.Resource Round-Up

11. GENERATING IDEAS

12. BLOG THIS What What you they know want

13. EMOTIONAL MOTIVATORS

14. EMOTIONAL MOTIVATORS • Towards ... Away From

15. EMOTIONAL MOTIVATORS • Towards ... Away From • Past, Present, Future

16. EMOTIONAL MOTIVATORS • Towards ... Away From • Past, Present, Future • What If? How To ...

17. EMOTIONAL MOTIVATORS • Towards ... Away From • Past, Present, Future • What If? How To ... • Information ... Action

18. HEADLINES

19. 10 PROVEN HEADLINE FORMULAS THAT REALLY WORK 1. Do You Make These ________ Mistakes? 6. If You ________, You Can ___________ 2. The Secrets of ___________ 7. Finally, No More _______ 3. What ______ Can Teach Us About ________ 8. At Last! _________ 4. Everything You Know About _____ Is Wrong 9. Learn How Millions of ______ ________ 5. How _______ Made _____ and You Can Too! 10.How to Get More/Better/Cheaper _______

20. BORROW AUTHORITY

21. JEDI MIND TRICKS

22. JEDI MIND TRICKS • Audience

23. JEDI MIND TRICKS • Audience • Relationships

24. JEDI MIND TRICKS • Audience • Relationships • Authority

25. JEDI MIND TRICKS • Audience • Relationships • Authority • Proof

26. JEDI MIND TRICKS • Audience • Relationships • Authority • Proof • Story

27. JEDI MIND TRICKS • Audience • Conversation • Relationships • Authority • Proof • Story

28. JEDI MIND TRICKS • Audience • Conversation • Relationships • Reciprocity • Authority • Proof • Story

29. JEDI MIND TRICKS • Audience • Conversation • Relationships • Reciprocity • Authority • Polarity • Proof • Story

30. JEDI MIND TRICKS • Audience • Conversation • Relationships • Reciprocity • Authority • Polarity • Proof • Commitment • Story

31. JEDI MIND TRICKS • Audience • Conversation • Relationships • Reciprocity • Authority • Polarity • Proof • Commitment • Story • Consistency

32. MULTIMEDIA

33. REPURPOSE Your Content Your Webinar

34. CASE STUDY

35. CASE STUDY

36. CASE STUDY

37. CASE STUDY

38. CASE STUDY

39. CASE STUDY

40. CASE STUDY

41. MISTAKES

42. MISTAKES • Writing purely for Search

43. MISTAKES • Writing purely for Search • Filler Content

44. MISTAKES • Writing purely for Search • Filler Content • Recycling Ideas

45. MISTAKES • Writing purely for Search • Filler Content • Recycling Ideas • Echo-Chamber

46. MISTAKES • Writing purely for Search • Filler Content • Recycling Ideas • Echo-Chamber • Poking the Hornets Nest

Creating Killer Content for Your Blog

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