Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Evolve - Don't Revolve

2,207 views

Published on

As bloggers and online entrepreneurs, it's so easy to feel like our wheels are spinning and that we're going around in circles.

In this keynote I shared a number of ways bloggers can evolve what they do (and why they need to do it).

Audio for this keynote will be found at www.problogger.com/podcast/278 in the week of 24th June 2019.

Published in: Internet
  • Be the first to comment

  • Be the first to like this

Evolve - Don't Revolve

  1. 1. #DISCUSS •Your Name •Your Blog Name •A Change in your Blogging in the last 12 months
  2. 2. 15 YEARS OF BLOGGING
  3. 3. HOW DID YOU DO IT?
  4. 4. PERSISTENCE “It’s not that I’m so smart, it’s just that I stay with problems longer” Albert Einstein
  5. 5. 'SUCCESS' IS USUALLY MORE ABOUT DOING THE THINGS YOU KNOW YOU SHOULD DO... RATHER THAN LEARNING THE 'SECRETS' THAT YOU DON'T YET KNOW.
  6. 6. PERSIST WITH THE ‘PILLARS’
  7. 7. CONTENT Create an archive of useful content that changes people’s lives!
  8. 8. COMMUNITY/ ENGAGEMENT Give your readers a sense of belonging and participation in your blog
  9. 9. TRAFFIC Get off your blog, find where your potential readers are hanging out and find ways to build your profile there and drive traffic to your blog
  10. 10. Make your blogging sustainable. Build profit by finding a win/win for you and your readers. MONETIZATION & CONVERSION
  11. 11. PERSIST WITH… • Content • Engagement • Traffic • Monetization THE ACCUMULATION OF THESE ACTIVITIES IS WHAT MAKES A BLOG EPIC! Which is your weakest link?
  12. 12. SO PERSIST!
  13. 13. PERSISTENCE ALONE ISN’T ALWAYS ENOUGH
  14. 14. CAN WE LEARN ANYTHING FROM THE HARE?
  15. 15. BE QUICK TO EVOLVE WHAT YOU DO “Every success story is a tale of constant adaptation revision and change.” Richard Branson
  16. 16. WHY EVOLVING IS IMPORTANT
  17. 17. EVERYTHING AROUND US IS EVOLVING
  18. 18. ★ Tens  of  millions  of  ac-ve  blogs   ★ Hundreds  of  millions  of  posts  published  per   month   ★ Many  other  pla:orms  for  producing  content   ★ Mainstream  media  crea-ng  masses  of  online   content   ★ Machine  genera-on  of  content   ★ Rise  of  bots  and  automated  tools   ★ Rise  in  promo-on  and  repurposing  of  content   NOISE
  19. 19. Email subscribers (twice in first month) Post to social media Facebook page (twice in first month) Facebook Group (twice in first month) Promote in other people’s FB groups Twitter -15 times in first month Pinterest - own boards Pinterest - group boards LinkedIn profile update LinkedIn group update Instagram (photo, video and ‘story’) Snapchat StumbleUpon GooglePLUS - profile and page Reddit Pitch Pitch guest posts to other bloggers and podcasters Pitch to influencers on Twitter, LinkedIn, Facebook, Pinterest Repurpose create SlideShare version of post create Youtube video version of post from Slideshare create Medium and LinkedIn posts create audio version for Soundcloud create Facebook live version of post create visual graphics for ongoing social promotions create PDF version to use as opt-in Advertise/Boost Facebook Twitter Google ONE BLOGGER’S CHECKLIST FOR PROMOTING A BLOG POST
  20. 20. distributionDISTRIBUTION
  21. 21. distributionDISTRIBUTION ★ Audience  sca=ered  on  many  networks   ★ Algorithms  filtering  updates   ★ Rise  in  ‘pay  to  play’   ★ Audience  blindness  to  marke-ng  tac-cs   ★ Audience  distrac-on  by  news  cycle
  22. 22. ★ Growth  in  demand  for  video   ★ Rise  in  the  demand  for  live  video   ★ Rise  in  popularity  of  podcasts   ★ Emergence  of  messaging  bots   ★ Growth  in  Facebook  Groups   ★ Growth  in  personalised  marke-ng  tools TRENDS & TOOLS
  23. 23. SO PERSIST… AND EVOLVE!
  24. 24. Hired General Manager Site Redesign Direct Ad Sales 2002 201720092007 20082003 2004 2005 2006 2010 2011 2012 2013 2014 2015 2016 started blogging redesign switched platforms switched platforms Monetised AdSense & Amazon Niche Blogging: Started Camera Blog New Mindset! Started Email Started dPS Blog Started dPS Forum Site Redesign Info Product Affiliate Promotions First eBook Site Redesign Site Redesign Site Redesign 1st 12 days of Christmas Promotion 1st Mid Year Promotion First Course First Printables First Preset Products https Live Video Started Facebook Group Start Snapn Deals Start Snapn Guides Ad Sales Team Server Migrations Started InstagramStarted Facebook Page Started Twitter account Hired Editor Hired Comment Moderator Hired Community Manager Hired Marketing Manager Hired First Writers Email collection via popups New shopping cart Introduce upsells in carts First Lead Magnets Site Redesign/ Responsive Hired Product Producer Expanded Categories 2x Day Posting Daily Posting Started Flickr Group
  25. 25. Hired General Manager Site Redesign Direct Ad Sales 2002 201720092007 20082003 2004 2005 2006 2010 2011 2012 2013 2014 2015 2016 started blogging redesign switched platforms switched platforms Monetised AdSense & Amazon Niche Blogging: Started Camera Blog New Mindset! Started Email Started dPS Blog Started dPS Forum Site Redesign Info Product Affiliate Promotions First eBook Site Redesign Site Redesign Site Redesign 1st 12 days of Christmas Promotion 1st Mid Year Promotion First Course First Printables First Preset Products https Live Video Started Facebook Group Start Snapn Deals Start Snapn Guides Ad Sales Team Server Migrations Started InstagramStarted Facebook Page Started Twitter account Hired Editor Hired Comment Moderator Hired Community Manager Hired Marketing Manager Hired First Writers Email collection via popups New shopping cart Introduce upsells in carts First Lead Magnets Site Redesign/ Responsive Hired Product Producer Expanded Categories 2x Day Posting Daily Posting Started Flickr Group
  26. 26. STARTING
  27. 27. Hired General Manager Site Redesign Direct Ad Sales 2002 201720092007 20082003 2004 2005 2006 2010 2011 2012 2013 2014 2015 2016 started blogging redesign switched platforms switched platforms Monetised AdSense & Amazon Niche Blogging: Started Camera Blog New Mindset! Started Email Started dPS Blog Started dPS Forum Site Redesign Info Product Affiliate Promotions First eBook Site Redesign Site Redesign Site Redesign 1st 12 days of Christmas Promotion 1st Mid Year Promotion First Course First Printables First Preset Products https Live Video Started Facebook Group Start Snapn Deals Start Snapn Guides Ad Sales Team Server Migrations Started InstagramStarted Facebook Page Started Twitter account Hired Editor Hired Comment Moderator Hired Community Manager Hired Marketing Manager Hired First Writers Email collection via popups New shopping cart Introduce upsells in carts First Lead Magnets Site Redesign/ Responsive Hired Product Producer Expanded Categories 2x Day Posting Daily Posting Started Flickr Group
  28. 28. DESIGN
  29. 29. Hired General Manager Site Redesign Direct Ad Sales 2002 201720092007 20082003 2004 2005 2006 2010 2011 2012 2013 2014 2015 2016 started blogging redesign switched platforms switched platforms Monetised AdSense & Amazon Niche Blogging: Started Camera Blog New Mindset! Started Email Started dPS Blog Started dPS Forum Site Redesign Info Product Affiliate Promotions First eBook Site Redesign Site Redesign Site Redesign 1st 12 days of Christmas Promotion 1st Mid Year Promotion First Course First Printables First Preset Products https Live Video Started Facebook Group Start Snapn Deals Start Snapn Guides Ad Sales Team Server Migrations Started InstagramStarted Facebook Page Started Twitter account Hired Editor Hired Comment Moderator Hired Community Manager Hired Marketing Manager Hired First Writers Email collection via popups New shopping cart Introduce upsells in carts First Lead Magnets Site Redesign/ Responsive Hired Product Producer Expanded Categories 2x Day Posting Daily Posting Started Flickr Group
  30. 30. TECHNOLOGY
  31. 31. 2002 2003 2005
  32. 32. Hired General Manager Site Redesign Direct Ad Sales 2002 201720092007 20082003 2004 2005 2006 2010 2011 2012 2013 2014 2015 2016 started blogging Redesign switched platforms Switched platforms Monetised AdSense & Amazon Niche Blogging: Started Camera Blog New Mindset! Started Email Started dPS Blog Started dPS Forum Site Redesign Info Product Affiliate Promotions First eBook Site Redesign Site Redesign Site Redesign 1st 12 days of Christmas Promotion 1st Mid Year Promotion First Course First Printables First Preset Products https Live Video Started Facebook Group Start Snapn Deals Start Snapn Guides Ad Sales Team Server Migrations Started InstagramStarted Facebook Page Started Twitter account Hired Editor Hired Comment Moderator Hired Community Manager Hired Marketing Manager Hired First Writers Email collection via popups New shopping cart Introduce upsells in carts First Lead Magnets Site Redesign/ Responsive Hired Product Producer Expanded Categories 2x Day Posting Daily Posting Started Flickr Group
  33. 33. If  you  want  it  to  be  a  business  -­‐  treat  it  like  one BUSINESS MINDSET •Content Strategies (Shareable Content) •Traffic Strategies (Guest Posting) •Engagement Strategies - (Email) •Monetization Strategies (Direct Ad Sales)
  34. 34. Hired General Manager Site Redesign Direct Ad Sales 2002 201720092007 20082003 2004 2005 2006 2010 2011 2012 2013 2014 2015 2016 started blogging Redesign switched platforms Switched platforms Monetised AdSense & Amazon Niche Blogging: Started Camera Blog New Mindset! Started Email Started dPS Blog Started dPS Forum Site Redesign Info Product Affiliate Promotions First eBook Site Redesign Site Redesign Site Redesign 1st 12 days of Christmas Promotion 1st Mid Year Promotion First Course First Printables First Preset Products https Live Video Started Facebook Group Start Snapn Deals Start Snapn Guides Ad Sales Team Server Migrations Started InstagramStarted Facebook Page Started Twitter account Hired Editor Hired Comment Moderator Hired Community Manager Hired Marketing Manager Hired First Writers Email collection via popups New shopping cart Introduce upsells in carts First Lead Magnets Site Redesign/ Responsive Hired Product Producer Expanded Categories 2x Day Posting Daily Posting Started Flickr Group
  35. 35. EDITORIAL STRATEGY FREQUENCY LEVEL CATEGORIESEVERGREEN VS TIMELY INFORM - INSPIRE - INTERACT MEDIUMS
  36. 36. Hired General Manager Site Redesign Direct Ad Sales 2002 201720092007 20082003 2004 2005 2006 2010 2011 2012 2013 2014 2015 2016 started blogging Redesign switched platforms Switched platforms Monetised AdSense & Amazon Niche Blogging: Started Camera Blog New Mindset! Started Email Started dPS Blog Started dPS Forum Site Redesign Info Product Affiliate Promotions First eBook Site Redesign Site Redesign Site Redesign 1st 12 days of Christmas Promotion 1st Mid Year Promotion First Course First Printables First Preset Products https Live Video Started Facebook Group Start Snapn Deals Start Snapn Guides Ad Sales Team Server Migrations Started InstagramStarted Facebook Page Started Twitter account Hired Editor Hired Comment Moderator Hired Community Manager Hired Marketing Manager Hired First Writers Email collection via popups New shopping cart Introduce upsells in carts First Lead Magnets Site Redesign/ Responsive Hired Product Producer Expanded Categories 2x Day Posting Daily Posting Started Flickr Group
  37. 37. COMMUNITY
  38. 38. TRAFFIC SOCIAL MEDIA SEO EMAIL NETWORKING AND COLLABORATIONS CHALLENGESGUEST CONTENT
  39. 39. Hired General Manager Site Redesign Direct Ad Sales 2002 201720092007 20082003 2004 2005 2006 2010 2011 2012 2013 2014 2015 2016 started blogging redesign switched platforms switched platforms Monetised AdSense & Amazon Niche Blogging: Started Camera Blog New Mindset! Started Email Started dPS Blog Started dPS Forum Site Redesign Info Product Affiliate Promotions First eBook Site Redesign Site Redesign Site Redesign 1st 12 days of Christmas Promotion 1st Mid Year Promotion First Course First Printables First Preset Products https Live Video Started Facebook Group Start Snapn Deals Start Snapn Guides Ad Sales Team Server Migrations Started InstagramStarted Facebook Page Started Twitter account Hired Editor Hired Comment Moderator Hired Community Manager Hired Marketing Manager Hired First Writers Email collection via popups New shopping cart Introduce upsells in carts First Lead Magnets Site Redesign/ Responsive Hired Product Producer Expanded Categories 2x Day Posting Daily Posting Started Flickr Group
  40. 40. MONETISATION
  41. 41. AdSense Amazon Affiliate
  42. 42. AdSense Amazon Affiliate Other Affiliate Direct Ad Sales Ad Networks BookConsulting SpeakingeBooks Job Board
  43. 43. AdSense Amazon Affiliate Other Affiliate Direct Ad Sales Ad Networks BookConsulting SpeakingeBooks Job Board Membership Events Courses Software
  44. 44. ACCOMPANYING EACH EVOLUTION IS •Fear   •Excitement   •Learning
  45. 45. FAILURES AND FALSE STARTS
  46. 46. UNPREDICTABLE GROWTH
  47. 47. ProBlogger Digital Photography School
  48. 48. EVOLVE - DON’T REVOLVE!
  49. 49. REASONS BLOGGERS REVOLVE
  50. 50. PROCRASTINATION
  51. 51. ANALYSIS PARALYSIS
  52. 52. FEAR
  53. 53. STUCK IN A MACHINE
  54. 54. DOING WHAT YOU’VE ALWAYS DONE
  55. 55. FOLLOWING THE CROWD
  56. 56. THIS EVENT

×