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MetricsShmetrics         #theBLN #balsamiqGiacomo ‘Peldi’ Guilizzoni - April 2012
WARNING!Rookie SpeakingSmall Company
Bring a littlebalance to the Force
I do not know• regional sales• renewal rates• split between product versions• how long it takes us to reply to customers• ...
I do not know• # of downloads• # of website visitors• # of total customers• what a funnel is• ...
$489,282chart made with DigMyData.com
What metricsare good for
Breaking arguments    at Google
http://contrast.ie/blog/faster-horses/
use in moderationMotivating employees
Fancy!Verifying SaaS build health
I suspect...   Trying to stay in touch     with your business
Optimizing!
The problemswith metrics
They are FUN!
They’re GREATfor introverts!
They are a crystal ball
They suck you  into fractal rabbit-holes
They tell you what to   work on nextbut it’s often wrong
A different approach
http://freehugscampaign.org
JUSTLISTEN
On all channels• Email     • Twitter • Alerts• Forums • Facebook • RSS• Telephone • Google+• Blogs
Not saying enough?
Get the ball rolling!
Do User Tests!• your dad!• your old coworkers!• your friends on Facebook!• strangers at the coffee shop!• pay them if you ...
Give give give!• to bloggers in exchange of a review• give them one to give away!• give it free for demos!• give it to do-...
Get out there!• conferences• meetups• events
Cultivate acommunity
Be where they are
Reply toEVERYTHING
Include them at every step• Feature ideation• Feature design discussion• Validation• Testing• Release• Support
Listen               for ideas Learntogether                            Build in                           the open       ...
Be a Good Person• Honest• Respectful• Firm (up to a point)• Explain your vision• Be forthcoming with your limitations
Deliver!
Put your face on it!
Apologize when you screw up
To sum it up
</rant>peldi@balsamiq.com   @balsamiq
Metrics shmetrics
Metrics shmetrics
Metrics shmetrics
Metrics shmetrics
Metrics shmetrics
Metrics shmetrics
Metrics shmetrics
Metrics shmetrics
Metrics shmetrics
Metrics shmetrics
Metrics shmetrics
Metrics shmetrics
Metrics shmetrics
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Metrics shmetrics

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Peldi's slides used at The BLN #CEOTales with Peldi, CEO of Balsamiq.

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Metrics shmetrics

  1. 1. MetricsShmetrics #theBLN #balsamiqGiacomo ‘Peldi’ Guilizzoni - April 2012
  2. 2. WARNING!Rookie SpeakingSmall Company
  3. 3. Bring a littlebalance to the Force
  4. 4. I do not know• regional sales• renewal rates• split between product versions• how long it takes us to reply to customers• # of total users
  5. 5. I do not know• # of downloads• # of website visitors• # of total customers• what a funnel is• ...
  6. 6. $489,282chart made with DigMyData.com
  7. 7. What metricsare good for
  8. 8. Breaking arguments at Google
  9. 9. http://contrast.ie/blog/faster-horses/
  10. 10. use in moderationMotivating employees
  11. 11. Fancy!Verifying SaaS build health
  12. 12. I suspect... Trying to stay in touch with your business
  13. 13. Optimizing!
  14. 14. The problemswith metrics
  15. 15. They are FUN!
  16. 16. They’re GREATfor introverts!
  17. 17. They are a crystal ball
  18. 18. They suck you into fractal rabbit-holes
  19. 19. They tell you what to work on nextbut it’s often wrong
  20. 20. A different approach
  21. 21. http://freehugscampaign.org
  22. 22. JUSTLISTEN
  23. 23. On all channels• Email • Twitter • Alerts• Forums • Facebook • RSS• Telephone • Google+• Blogs
  24. 24. Not saying enough?
  25. 25. Get the ball rolling!
  26. 26. Do User Tests!• your dad!• your old coworkers!• your friends on Facebook!• strangers at the coffee shop!• pay them if you have to!
  27. 27. Give give give!• to bloggers in exchange of a review• give them one to give away!• give it free for demos!• give it to do-gooders!
  28. 28. Get out there!• conferences• meetups• events
  29. 29. Cultivate acommunity
  30. 30. Be where they are
  31. 31. Reply toEVERYTHING
  32. 32. Include them at every step• Feature ideation• Feature design discussion• Validation• Testing• Release• Support
  33. 33. Listen for ideas Learntogether Build in the open Test itFeedback together Listen http://lean.st/principles/build-measure-learn
  34. 34. Be a Good Person• Honest• Respectful• Firm (up to a point)• Explain your vision• Be forthcoming with your limitations
  35. 35. Deliver!
  36. 36. Put your face on it!
  37. 37. Apologize when you screw up
  38. 38. To sum it up
  39. 39. </rant>peldi@balsamiq.com @balsamiq

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