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Metrics shmetrics

  1. 1. Metrics Shmetrics #theBLN #balsamiq Giacomo ‘Peldi’ Guilizzoni - April 2012
  2. 2. WARNING! Rookie Speaking Small Company
  3. 3. Bring a little balance to the Force
  4. 4. I do not know • regional sales • renewal rates • split between product versions • how long it takes us to reply to customers • # of total users
  5. 5. I do not know • # of downloads • # of website visitors • # of total customers • what a funnel is • ...
  6. 6. $489,282 chart made with DigMyData.com
  7. 7. What metrics are good for
  8. 8. Breaking arguments at Google
  9. 9. http://contrast.ie/blog/faster-horses/
  10. 10. use in moderation Motivating employees
  11. 11. Fancy! Verifying SaaS build health
  12. 12. I suspect... Trying to stay in touch with your business
  13. 13. Optimizing!
  14. 14. The problems with metrics
  15. 15. They are FUN!
  16. 16. They’re GREAT for introverts!
  17. 17. They are a crystal ball
  18. 18. They suck you into fractal rabbit-holes
  19. 19. They tell you what to work on next but it’s often wrong
  20. 20. A different approach
  21. 21. http://freehugscampaign.org
  22. 22. JUST LISTEN
  23. 23. On all channels • Email • Twitter • Alerts • Forums • Facebook • RSS • Telephone • Google+ • Blogs
  24. 24. Not saying enough?
  25. 25. Get the ball rolling!
  26. 26. Do User Tests! • your dad! • your old coworkers! • your friends on Facebook! • strangers at the coffee shop! • pay them if you have to!
  27. 27. Give give give! • to bloggers in exchange of a review • give them one to give away! • give it free for demos! • give it to do-gooders!
  28. 28. Get out there! • conferences • meetups • events
  29. 29. Cultivate a community
  30. 30. Be where they are
  31. 31. Reply to EVERYTHING
  32. 32. Include them at every step • Feature ideation • Feature design discussion • Validation • Testing • Release • Support
  33. 33. Listen for ideas Learn together Build in the open Test it Feedback together Listen http://lean.st/principles/build-measure-learn
  34. 34. Be a Good Person • Honest • Respectful • Firm (up to a point) • Explain your vision • Be forthcoming with your limitations
  35. 35. Deliver!
  36. 36. Put your face on it!
  37. 37. Apologize when you screw up
  38. 38. To sum it up
  39. 39. </rant> peldi@balsamiq.com @balsamiq

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