Have Pin, will travel: 
How to drive traffic from Pinterest and expand your reach 
Enid Hwang, Pinterest 
Natalie DiScala,...
What you’ll learn 
• How to optimize a Pinterest account 
• What content formats perform better 
• How to grow your audien...
Why Pinterest
• Evergreen content 
• Information and ideas; not just pretty pictures
Your Pinterest profile and Pins
Choose board covers that best reflect the content 
Pinners can expect to find
• Keywords matter; hashtags don’t 
• Put yourself in the shoes of a Pinner
Instructive, actionable – give context!
Go for taller Pins
Text on an image can work if it’s done well
Get specific with your boards
Top Pinned Travel Destinations 
Paris 
London 
New York City 
Iceland 
Netherlands 
Italy 
Australia
Rich Pins: Articles and places 
• Rich Pins rank higher in search 
• Article Pins include author, 
headline and story desc...
Rich Pins: Articles and places 
Place Pins: 
Expert guides – 
not photo albums
Creating a Pin-friendly site 
Pin It buttons: Put your audience to work
Your audience 
•Unite your channels 
•Try crowdsourcing
Pin of the Day on other networks 
Facebook and 
Twitter are great 
places to highlight a 
specific Pin or board
Other creative cross-promotion 
•Four Seasons 
Pin.Pack.Go 
•525% increase in 
followers
Be part of the community 
• Use group boards 
• Interact with Pinners
Keep learning 
• Your profile 
• Your audience 
• Domain analytics
Questions & Answers 
Enid Hwang: 
pinterest.com/enid 
Natalie DiScala: 
pinterest.com/nataliediscala
Have pin, will travel, how to drive traffic from pinterest and expand your reach   enid hwang and natalie di scala
Have pin, will travel, how to drive traffic from pinterest and expand your reach   enid hwang and natalie di scala
Have pin, will travel, how to drive traffic from pinterest and expand your reach   enid hwang and natalie di scala
Have pin, will travel, how to drive traffic from pinterest and expand your reach   enid hwang and natalie di scala
Have pin, will travel, how to drive traffic from pinterest and expand your reach   enid hwang and natalie di scala
Have pin, will travel, how to drive traffic from pinterest and expand your reach   enid hwang and natalie di scala
Have pin, will travel, how to drive traffic from pinterest and expand your reach   enid hwang and natalie di scala
Have pin, will travel, how to drive traffic from pinterest and expand your reach   enid hwang and natalie di scala
Have pin, will travel, how to drive traffic from pinterest and expand your reach   enid hwang and natalie di scala
Upcoming SlideShare
Loading in …5
×

Have pin, will travel, how to drive traffic from pinterest and expand your reach enid hwang and natalie di scala

449 views

Published on

  • Be the first to comment

  • Be the first to like this

Have pin, will travel, how to drive traffic from pinterest and expand your reach enid hwang and natalie di scala

  1. 1. Have Pin, will travel: How to drive traffic from Pinterest and expand your reach Enid Hwang, Pinterest Natalie DiScala, Style at Home | Oh! Travelissima
  2. 2. What you’ll learn • How to optimize a Pinterest account • What content formats perform better • How to grow your audience on Pinterest
  3. 3. Why Pinterest
  4. 4. • Evergreen content • Information and ideas; not just pretty pictures
  5. 5. Your Pinterest profile and Pins
  6. 6. Choose board covers that best reflect the content Pinners can expect to find
  7. 7. • Keywords matter; hashtags don’t • Put yourself in the shoes of a Pinner
  8. 8. Instructive, actionable – give context!
  9. 9. Go for taller Pins
  10. 10. Text on an image can work if it’s done well
  11. 11. Get specific with your boards
  12. 12. Top Pinned Travel Destinations Paris London New York City Iceland Netherlands Italy Australia
  13. 13. Rich Pins: Articles and places • Rich Pins rank higher in search • Article Pins include author, headline and story description
  14. 14. Rich Pins: Articles and places Place Pins: Expert guides – not photo albums
  15. 15. Creating a Pin-friendly site Pin It buttons: Put your audience to work
  16. 16. Your audience •Unite your channels •Try crowdsourcing
  17. 17. Pin of the Day on other networks Facebook and Twitter are great places to highlight a specific Pin or board
  18. 18. Other creative cross-promotion •Four Seasons Pin.Pack.Go •525% increase in followers
  19. 19. Be part of the community • Use group boards • Interact with Pinners
  20. 20. Keep learning • Your profile • Your audience • Domain analytics
  21. 21. Questions & Answers Enid Hwang: pinterest.com/enid Natalie DiScala: pinterest.com/nataliediscala

×