Confessions of a Blogger

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Slides from my presentation at www.MarketingNow.biz in Melbourne - September 2009.

Early slides related to my story of blogging - after that it goes on to explore some of the lessons I've learned as a blogger since 2002.

I'll expand on this on www.ProBlogger.net as a series of posts exploring the main points over the coming weeks.

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  • The Way I look at Social Media

    Outposts - places where you have a presence, listen, add value, produce content, build profile, have conversation, make connections and through all of this - point to your Home Base.
    Home Base - place where people find you, where you produce valuable content, solve problems, provide resouce, build community etc
  • outposts could be many other things - for each situation it’ll be a different mix and could include:
    other blogs
    forums and community sites
    social bookmarking sites
    social media sites
    social messaging tools
  • The Way I look at Social Media

    Outposts - places where you have a presence, listen, add value, produce content, build profile, have conversation, make connections and through all of this - point to your Home Base.
    Home Base - place where people find you, where you produce valuable content, solve problems, provide resouce, build community etc
  • The Way I look at Social Media

    Outposts - places where you have a presence, listen, add value, produce content, build profile, have conversation, make connections and through all of this - point to your Home Base.
    Home Base - place where people find you, where you produce valuable content, solve problems, provide resouce, build community etc
  • The Way I look at Social Media

    Outposts - places where you have a presence, listen, add value, produce content, build profile, have conversation, make connections and through all of this - point to your Home Base.
    Home Base - place where people find you, where you produce valuable content, solve problems, provide resouce, build community etc
  • How to Build Community
    •Give members ways to 'belong' (newsletters, subscribers, membership areas)
    •Give readers jobs
    •Make readers famous
    •build momentum/anticipation
    •use social proof
    •sticky sites
  • What need does your blog fulfill
    Usefulness and Uniqueness
    Prolific
    Frequent Updates/Rhythm
    Emotion and Opinion - Add value
  • What need does your blog fulfill
    Usefulness and Uniqueness
    Prolific
    Frequent Updates/Rhythm
    Emotion and Opinion - Add value
  • Benefits of Social Media

    •Research tool
    •Reinforce and expand brand
    •Promote content/drive traffic
    •Extend audience
    •Networking with others in my industry
  • How to Build Community
    •Give members ways to 'belong' (newsletters, subscribers, membership areas)
    •Give readers jobs
    •Make readers famous
    •build momentum/anticipation
    •use social proof
    •sticky sites
  • What need does your blog fulfill
    Usefulness and Uniqueness
    Prolific
    Frequent Updates/Rhythm
    Emotion and Opinion - Add value
  • What need does your blog fulfill
    Usefulness and Uniqueness
    Prolific
    Frequent Updates/Rhythm
    Emotion and Opinion - Add value
  • What need does your blog fulfill
    Usefulness and Uniqueness
    Prolific
    Frequent Updates/Rhythm
    Emotion and Opinion - Add value
  • What need does your blog fulfill
    Usefulness and Uniqueness
    Prolific
    Frequent Updates/Rhythm
    Emotion and Opinion - Add value
  • What need does your blog fulfill
    Usefulness and Uniqueness
    Prolific
    Frequent Updates/Rhythm
    Emotion and Opinion - Add value
  • What need does your blog fulfill
    Usefulness and Uniqueness
    Prolific
    Frequent Updates/Rhythm
    Emotion and Opinion - Add value
  • Confessions of a Blogger

    1. CC by [minifig] Confessions of a Blogger & Social Media Addict Darren Rowse - ProBlogger.net
    2. Pre 2002
    3. Voice
    4. Community
    5. Today
    6. Today • 3 million visitors
    7. Today • 3 million visitors • 12 page views
    8. Today • 3 million visitors • 12 page views • 150,000 Social Network Connections
    9. Today • 3 million visitors • 12 page views • 150,000 Social Network Connections • Six Figures per Year Revenue
    10. Today • 3 million visitors • 12 page views • 150,000 Social Network Connections • Six Figures per Year Revenue • 9 Writers (part time)
    11. Today • 3 million visitors • 12 page views • 150,000 Social Network Connections • Six Figures per Year Revenue • 9 Writers (part time) • ProBlogger the Book
    12. Today • 3 million visitors • 12 page views • 150,000 Social Network Connections • Six Figures per Year Revenue • 9 Writers (part time) • ProBlogger the Book • Forums - 70,000 members
    13. Today • 3 million visitors • 12 page views • 150,000 Social Network Connections • Six Figures per Year Revenue • 9 Writers (part time) • ProBlogger the Book • Forums - 70,000 members • Job Boards
    14. Today • 3 million visitors • 12 page views • 150,000 Social Network Connections • Six Figures per Year Revenue • 9 Writers (part time) • ProBlogger the Book • Forums - 70,000 members • Job Boards • ebooks
    15. Listen CC by [vernhart]
    16. Identify Goals
    17. Build a ‘Home Base’
    18. Outpost Outpost Outpost Outpost Home Base Outpost Outpost Outpost Outpost ProBlogger.net inspired by chrisbrogan.com
    19. out Home out post post Base ProBlogger.net
    20. Outpost Outpost Outpost Outpost Home Outpost Base Outpost Outpost Outpost
    21. Outpost
    22. Outpost
    23. Outpost
    24. Listen CC by [vernhart]
    25. Be Useful
    26. Build Community CC by Mick 0
    27. Be Personal CC by [HckySo]
    28. Tell Stories CC by [Jer Kunz]
    29. Be Unique CC by [nickwheeleroz]
    30. Be Relational CC by Jeff Bauche
    31. Leverage What You Have CC by macca
    32. Craft Content CC by [Phil h]
    33. Ask Questions CC by [Macarena C.]
    34. Be Playful CC by [Todd Baker]
    35. Be Transparent
    36. Be Accessible
    37. Be Passionate CC by [Carlo Nicora]
    38. Promote.... but not too much
    39. Viral Promotion
    40. Social Proof
    41. Use Familiar Mediums
    42. Be Prolific CC by [Thomas Rockstar]
    43. Persist
    44. My Card DARREN ROWSE web: problogger.net twitter: @problogger email: darren@problogger.net

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