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Confessions of a Blogger

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Sep. 22, 2009

• •

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Confessions of a Blogger & Social Media Addict
Darren Rowse - ProBlogger.net

Pre 2002

Voice

Community

Today

Today
• 3 million visitors a month

Today
• 3 million visitors a month
• 12 million page views a month

Today
• 3 million visitors a month
• 12 million page views a month
• 150,000 Social Network Connections

Today
• 3 million visitors a month
• 12 million page views a month
• 150,000 Social Network Connections
• Six Figures per ...

Today
• 3 million visitors a month
• 12 million page views a month
• 150,000 Social Network Connections
• Six Figures per ...

Today
• 3 million visitors a month
• 12 million page views a month
• 150,000 Social Network Connections
• Six Figures per ...

Today
• 3 million visitors a month
• 12 million page views a month
• 150,000 Social Network Connections
• Six Figures per ...

Today
• 3 million visitors a month
• 12 million page views a month
• 150,000 Social Network Connections
• Six Figures per ...

Today
• 3 million visitors a month
• 12 million page views a month
• 150,000 Social Network Connections
• Six Figures per ...

Listen

CC by [vernhart]

Identify Goals

Build a
‘Home Base’

Outpost

Outpost
Outpost

Outpost ...

out Home out
post post
Base

ProBlogger.net

Outpost

Outpost
Outpost

Outpost
Home Ou...

Outpost

Outpost

Outpost

Listen

CC by [vernhart]

Be Useful

Build Community

CC by Mick 0

Be Personal

CC by [HckySo]

Tell Stories

CC by [Jer Kunz]

Be Unique
CC by [nickwheeleroz]

Be Relational

CC by Jeff Bauche

Leverage What
You Have

CC by macca

Craft Content

CC by [Phil h]

Ask Questions

CC by [Macarena C.]

Be Playful

CC by [Todd Baker]

Be Transparent

Be Accessible

Be Passionate

CC by [Carlo Nicora]

Promote.... but not too much

Viral Promotion

Use Familiar

Mediums

Be Proliﬁc

CC by [Thomas Rockstar]

Persist

My Card

DARREN ROWSE

web: problogger.net
twitter: @problogger
email: darren@problogger.net

Confessions of a Blogger

Confessions of a Blogger

Confessions of a Blogger

Confessions of a Blogger

Confessions of a Blogger

Confessions of a Blogger

Confessions of a Blogger

Confessions of a Blogger

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Confessions of a Blogger

Sep. 22, 2009

• •

Technology Business

Slides from my presentation at www.MarketingNow.biz in Melbourne - September 2009.

Early slides related to my story of blogging - after that it goes on to explore some of the lessons I've learned as a blogger since 2002.

I'll expand on this on www.ProBlogger.net as a series of posts exploring the main points over the coming weeks.

Blogger, Speaker, Author, Podcaster and Online Entrepreneur

Slides from my presentation at www.MarketingNow.biz in Melbourne - September 2009.

Early slides related to my story of blogging - after that it goes on to explore some of the lessons I've learned as a blogger since 2002.

I'll expand on this on www.ProBlogger.net as a series of posts exploring the main points over the coming weeks.

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License: CC Attribution-NonCommercial-ShareAlike License

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Confessions of a Blogger

CC by [miniﬁg] Confessions of a Blogger & Social Media Addict Darren Rowse - ProBlogger.net
Pre 2002
Voice
Community
Today
Today • 3 million visitors a month
Today • 3 million visitors a month • 12 million page views a month
Today • 3 million visitors a month • 12 million page views a month • 150,000 Social Network Connections
Today • 3 million visitors a month • 12 million page views a month • 150,000 Social Network Connections • Six Figures per Year Revenue
Today • 3 million visitors a month • 12 million page views a month • 150,000 Social Network Connections • Six Figures per Year Revenue • 9 Writers (part time)
Today • 3 million visitors a month • 12 million page views a month • 150,000 Social Network Connections • Six Figures per Year Revenue • 9 Writers (part time) • ProBlogger the Book
Today • 3 million visitors a month • 12 million page views a month • 150,000 Social Network Connections • Six Figures per Year Revenue • 9 Writers (part time) • ProBlogger the Book • Forums - 70,000 members
Today • 3 million visitors a month • 12 million page views a month • 150,000 Social Network Connections • Six Figures per Year Revenue • 9 Writers (part time) • ProBlogger the Book • Forums - 70,000 members • Job Boards
Today • 3 million visitors a month • 12 million page views a month • 150,000 Social Network Connections • Six Figures per Year Revenue • 9 Writers (part time) • ProBlogger the Book • Forums - 70,000 members • Job Boards • ebooks
Listen CC by [vernhart]
Identify Goals
Build a ‘Home Base’
Outpost Outpost Outpost Outpost Home Base Outpost Outpost Outpost Outpost ProBlogger.net inspired by chrisbrogan.com
out Home out post post Base ProBlogger.net
Outpost Outpost Outpost Outpost Home Outpost Base Outpost Outpost Outpost
Outpost
Outpost
Outpost
Listen CC by [vernhart]
Be Useful
Build Community CC by Mick 0
Be Personal CC by [HckySo]
Tell Stories CC by [Jer Kunz]
Be Unique CC by [nickwheeleroz]
Be Relational CC by Jeff Bauche
Leverage What You Have CC by macca
Craft Content CC by [Phil h]
Ask Questions CC by [Macarena C.]
Be Playful CC by [Todd Baker]
Be Transparent
Be Accessible
Be Passionate CC by [Carlo Nicora]
Promote.... but not too much
Viral Promotion
Social Proof
Use Familiar Mediums
Be Proliﬁc CC by [Thomas Rockstar]
Persist
My Card DARREN ROWSE web: problogger.net twitter: @problogger email: darren@problogger.net

Editor's Notes

The Way I look at Social Media

Outposts - places where you have a presence, listen, add value, produce content, build profile, have conversation, make connections and through all of this - point to your Home Base.
Home Base - place where people find you, where you produce valuable content, solve problems, provide resouce, build community etc
outposts could be many other things - for each situation it&#x2019;ll be a different mix and could include:
other blogs
forums and community sites
social bookmarking sites
social media sites
social messaging tools
The Way I look at Social Media

Outposts - places where you have a presence, listen, add value, produce content, build profile, have conversation, make connections and through all of this - point to your Home Base.
Home Base - place where people find you, where you produce valuable content, solve problems, provide resouce, build community etc
The Way I look at Social Media

Outposts - places where you have a presence, listen, add value, produce content, build profile, have conversation, make connections and through all of this - point to your Home Base.
Home Base - place where people find you, where you produce valuable content, solve problems, provide resouce, build community etc
The Way I look at Social Media

Outposts - places where you have a presence, listen, add value, produce content, build profile, have conversation, make connections and through all of this - point to your Home Base.
Home Base - place where people find you, where you produce valuable content, solve problems, provide resouce, build community etc
How to Build Community
&#x2022;Give members ways to 'belong' (newsletters, subscribers, membership areas)
&#x2022;Give readers jobs
&#x2022;Make readers famous
&#x2022;build momentum/anticipation
&#x2022;use social proof
&#x2022;sticky sites
What need does your blog fulfill
Usefulness and Uniqueness
Prolific
Frequent Updates/Rhythm
Emotion and Opinion - Add value
What need does your blog fulfill
Usefulness and Uniqueness
Prolific
Frequent Updates/Rhythm
Emotion and Opinion - Add value
Benefits of Social Media

&#x2022;Research tool
&#x2022;Reinforce and expand brand
&#x2022;Promote content/drive traffic
&#x2022;Extend audience
&#x2022;Networking with others in my industry
How to Build Community
&#x2022;Give members ways to 'belong' (newsletters, subscribers, membership areas)
&#x2022;Give readers jobs
&#x2022;Make readers famous
&#x2022;build momentum/anticipation
&#x2022;use social proof
&#x2022;sticky sites
What need does your blog fulfill
Usefulness and Uniqueness
Prolific
Frequent Updates/Rhythm
Emotion and Opinion - Add value
What need does your blog fulfill
Usefulness and Uniqueness
Prolific
Frequent Updates/Rhythm
Emotion and Opinion - Add value
What need does your blog fulfill
Usefulness and Uniqueness
Prolific
Frequent Updates/Rhythm
Emotion and Opinion - Add value
What need does your blog fulfill
Usefulness and Uniqueness
Prolific
Frequent Updates/Rhythm
Emotion and Opinion - Add value
What need does your blog fulfill
Usefulness and Uniqueness
Prolific
Frequent Updates/Rhythm
Emotion and Opinion - Add value
What need does your blog fulfill
Usefulness and Uniqueness
Prolific
Frequent Updates/Rhythm
Emotion and Opinion - Add value