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Social Networking


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Where do we go from here?

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Social Networking

  1. 1. Where do wego from here? Social Networking
  2. 2. Leaving Personal,Heading for Professional Our focus will be on business needs and goals.
  3. 3. What You Should Already Have• Website: setting up camp.• Facebook: scouting the area.• Twitter: in the wilderness.• Trailblazing: reserving usernames and accounts.
  4. 4. Map
  5. 5. Business Goals for Social Networking• Brand Awareness• Information Distribution• Lead Generation• Customer Support
  6. 6. The Basics of Brand Awareness• Show up: it’s half the battle.• Look good: avatars/backgrounds.• Say something smart: content is king.• Rinse and repeat: be consistent.
  7. 7. Spreading the Word:Information Distribution• Show off: spread the news.• Educate: share information.• Promote: offer deals.• Party: have events.• Track: short links and analytics.
  8. 8. Getting to Know People: Lead GenerationFacebook Twitter• Fan pages. • Build relationships,• Capture leads with interact, and gain custom pages. followers.• Ads with a call-to-action. • Search for your brand• Facebook SEO (search and keywords. engine optimization). • Send traffic to your camp. • Flatter with lists.
  9. 9. Maintaining Camp: Support and ServiceSupport Service• Questions/Complaints. • Start listening:• Have a plan in place. – Saved Searches – Google Alerts• Guide to a solution. • Respond as quickly as possible. • Start saying thank you.
  10. 10. New Kids on the Block• Location-based services: Foursquare, Gowalla, Twitter Places, Yelp.• Smarter and cheaper mobile devices: Android, iPhone, iPad.• Tools and apps: TweetDeck, CoTweet.• Gaming: Facebook and Farmville.
  11. 11. Still Hip• Blogging• YouTube, Vimeo, Etc.• Image Sharing, Flickr, Etc.• LinkedIn• Niche Communities
  12. 12. Not Quite Hip• MySpace• Google Reader• Upcoming• Stumble Upon• Delicious
  13. 13. Not Hip• Google Buzz• Ning• Orkut• Friendster• Plaxo
  14. 14. Thank youQUESTIONS?