Business Goals for Social Networking• Brand Awareness• Information Distribution• Lead Generation• Customer Support
The Basics of Brand Awareness• Show up: it’s half the battle.• Look good: avatars/backgrounds.• Say something smart: content is king.• Rinse and repeat: be consistent.
Spreading the Word:Information Distribution• Show off: spread the news.• Educate: share information.• Promote: offer deals.• Party: have events.• Track: short links and analytics.
Getting to Know People: Lead GenerationFacebook Twitter• Fan pages. • Build relationships,• Capture leads with interact, and gain custom pages. followers.• Ads with a call-to-action. • Search for your brand• Facebook SEO (search and keywords. engine optimization). • Send traffic to your camp. • Flatter with lists.
Maintaining Camp: Support and ServiceSupport Service• Questions/Complaints. • Start listening:• Have a plan in place. – Saved Searches – Google Alerts• Guide to a solution. • Respond as quickly as possible. • Start saying thank you.
New Kids on the Block• Location-based services: Foursquare, Gowalla, Twitter Places, Yelp.• Smarter and cheaper mobile devices: Android, iPhone, iPad.• Tools and apps: TweetDeck, CoTweet.• Gaming: Facebook and Farmville.