EXPLORING EXPERIENCE-BASED BUSINESS MODELS Paul M. Di Gangi, Ph.D. Western Carolina University [email_address]   ---------...
Before we really begin…
Presentation Structure Start Finish Personal Introduction Organizational Strategies Drivers of Change Questions Evolution ...
I am a product of my... n e t w o r k
Quinnipiac University  (B.S. CIS 2003) ... where I learned business fundamentals and the role of information technology.
(M.S. I.S.T. – MIS 2006) science technology media art GWU ... where I learned that success requires a mixture of...
Florida State University (Ph.D. MIS 2010) ... to shape the future of business.
 
03/04/11 The Business Model An organization’s line in the sand <ul><li>The conceptual foundation that determines how an or...
Happens
< 1 > People   Change...
Increased Interactivity ME
< 2 > Our   //0rLD  can Change...
 
Explosion of Social Media
Networked Individualism (Wellman et al., 2003)
03/04/11 Social Affordances (boyd, 2007)
June 25, 2009
But what happens to the business models? Johnson, Christensen, and Kagermann (2008)
03/04/11 They Evolve...
Closed Model <ul><ul><li>Organizations internalize resources for value creation; restrict access to knowledge, and protect...
Open Model <ul><ul><li>Organizations leverage both internal and external resources for value creation; strategically inter...
Co-created Model <ul><ul><li>Focus is on the crafting of a unique, positive user experience in order to generate mutual be...
<ul><ul><li>“ Distributed groups of individuals focused on solving a general problem and/or developing a new solution supp...
the implications
By-products of Social Media
 
 
Digital Convergence of Identity Who Am  I ?  |  How Am I  Seen ?
so what should you do to prepare yourself?
 
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Exploring Experience-based Business Models

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Modified presentation given at the University of Alabama at Birmingham in Drs. Worrell (MBA 611) and Johnston (IS491) classes.

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  • From Wikipedia: Doctors at Ronald Reagan UCLA Medical Center pronounced Jackson dead at 2:26 pm PDT (5:26 p.m. EST), and 18 minutes later at 2:44 pm PDT (5:44 p.m. EST) TMZ published: &amp;quot;Michael Jackson passed away today at the age of 50.&amp;quot; [19] The Los Angeles Times website confirmed the report at 2:51 pm PDT (5:51 p.m. EDT). [69] Wikipedia spikes at 15:00 hrs in Los Angeles (22:00 hrs UTC), June 25. The news spread quickly online, causing websites to slow down and crash from user overload. Both TMZ and the Los Angeles Times suffered outages. [69] Google initially believed that the input from millions of people searching for &amp;quot;Michael Jackson&amp;quot; meant that the search engine was under attack . Twitter reported a crash, as did Wikipedia at 3:15 p.m. PDT (6:15 p.m. EST). [70] The Wikimedia Foundation reported nearly a million visitors to Jackson&apos;s biography within one hour, probably the most visitors in a one-hour period to any article in Wikipedia&apos;s history. [71] AOL Instant Messenger collapsed for 40 minutes. AOL called it a &amp;quot;seminal moment in Internet history&amp;quot;, adding, &amp;quot;We&apos;ve never seen anything like it in terms of scope or depth.&amp;quot; [72] Around 15 percent of Twitter posts—or 5,000 tweets per minute—reportedly mentioned Jackson after the news broke, [73][74] compared to the five percent recalled as having mentioned the Iranian elections or the flu pandemic that had made headlines earlier in the year. [74] Overall, web traffic ranged from 11 percent to at least 20 percent higher than normal. [73][75]
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  • [twitter] Closed model internalizes resources for value creation and restricts access to knowledge [/twitter] Background Image Source: http://www.flickr.com/photos/betta_design/922748164/
  • [twitter] Open model leverages both internal and external resources for value creation – engaging the environment[/twitter] Background Image Source: http://www.flickr.com/photos/puroticorico/441296576/
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  • Source: http://www.newscientist.com/article/dn17017-gallery-flickr-user-traces-make-accidental-maps.html
  • [twitter] Byproduct of Social Media = Convergence of physical and virtual identities – Social Media Risks [/twitter]
  • Source: http://www.slideshare.net/bdionline/bdi-1112-the-social-consumer-mcdonalds-presentation?src=embed
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  • From Wikipedia: A hype cycle in Gartner&apos;s interpretation comprises five phases: &amp;quot;Technology Trigger&amp;quot; — The first phase of a hype cycle is the &amp;quot;technology trigger&amp;quot; or breakthrough, product launch or other event that generates significant press and interest. &amp;quot;Peak of Inflated Expectations&amp;quot; — In the next phase, a frenzy of publicity typically generates over-enthusiasm and unrealistic expectations. There may be some successful applications of a technology, but there are typically more failures. &amp;quot;Trough of Disillusionment&amp;quot; — Technologies enter the &amp;quot;trough of disillusionment&amp;quot; because they fail to meet expectations and quickly become unfashionable. Consequently, the press usually abandons the topic and the technology. &amp;quot;Slope of Enlightenment&amp;quot; — Although the press may have stopped covering the technology, some businesses continue through the &amp;quot;slope of enlightenment&amp;quot; and experiment to understand the benefits and practical application of the technology. &amp;quot;Plateau of Productivity&amp;quot; — A technology reaches the &amp;quot;plateau of productivity&amp;quot; as the benefits of it become widely demonstrated and accepted. The technology becomes increasingly stable and evolves in second and third generations. The final height of the plateau varies according to whether the technology is broadly applicable or benefits only a niche market.
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  • Exploring Experience-based Business Models

    1. 1. EXPLORING EXPERIENCE-BASED BUSINESS MODELS Paul M. Di Gangi, Ph.D. Western Carolina University [email_address] -------------------------------------------------- www | linkedin | slideshare | twitter
    2. 2. Before we really begin…
    3. 3. Presentation Structure Start Finish Personal Introduction Organizational Strategies Drivers of Change Questions Evolution of Business Models Business & Personal Implications
    4. 4. I am a product of my... n e t w o r k
    5. 5. Quinnipiac University (B.S. CIS 2003) ... where I learned business fundamentals and the role of information technology.
    6. 6. (M.S. I.S.T. – MIS 2006) science technology media art GWU ... where I learned that success requires a mixture of...
    7. 7. Florida State University (Ph.D. MIS 2010) ... to shape the future of business.
    8. 9. 03/04/11 The Business Model An organization’s line in the sand
    9. 10. 03/04/11 The Business Model An organization’s line in the sand <ul><li>The conceptual foundation that determines how an organization creates and captures value. </li></ul><ul><li>Develops the boundaries of an organization by: </li></ul><ul><ul><ul><li>Articulating the organizations vision </li></ul></ul></ul><ul><ul><ul><li>Defining its approach to managing value creation </li></ul></ul></ul>
    10. 11. Happens
    11. 12. < 1 > People Change...
    12. 13. Increased Interactivity ME
    13. 14. < 2 > Our //0rLD can Change...
    14. 16. Explosion of Social Media
    15. 17. < 3 > Our choices Change...
    16. 18. Networked Individualism (Wellman et al., 2003)
    17. 19. 03/04/11 Social Affordances (boyd, 2007)
    18. 20. June 25, 2009
    19. 21. But what happens to the business models? Johnson, Christensen, and Kagermann (2008)
    20. 22. 03/04/11 They Evolve...
    21. 23. Closed Model <ul><ul><li>Organizations internalize resources for value creation; restrict access to knowledge, and protect intellectual property. </li></ul></ul>
    22. 24. Open Model <ul><ul><li>Organizations leverage both internal and external resources for value creation; strategically interact with its environment </li></ul></ul>
    23. 25. Co-created Model <ul><ul><li>Focus is on the crafting of a unique, positive user experience in order to generate mutual benefits for both organizations and users. </li></ul></ul>
    24. 26. <ul><ul><li>“ Distributed groups of individuals focused on solving a general problem and/or developing a new solution supported by computer-mediated communication.” </li></ul></ul><ul><ul><li>(Dahlander & Wallin, 2006) </li></ul></ul>User Innovation Community
    25. 27. the implications
    26. 28. By-products of Social Media
    27. 31. Digital Convergence of Identity Who Am I ? | How Am I Seen ?
    28. 32. so what should you do to prepare yourself?
    29. 36. Thank You for Engaging Unless content specifies differently  Contact @ [email_address] | Website @ www.paulmdigangi.com
    30. 37. 03/04/11

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