A presentation exploring the key challenges organizations face when implementing crowdsourcing platforms that leverage users for product and/or service innovations. Using Dell IdeaStorm, we outline challenges and recommendations to mitigate those challenges.
This presentation was given at the below conference:
Di Gangi, P. M., Wasko, M., and Hooker, R. E. (2009) “Getting your customers' ideas to work for you: Building user innovation communities for your business,” Presented at the Pre-ICIS SIM Workshop on Enterprise and Industry Application of Web 2.0.
Presented by Paul M. Di Gangi