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Exploring Private-Collective Business Models


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This presentation is a summary of the results of a survey conducted between mid-November and mid-December 2010 with the eZ Publish Community. Based on an open-ended questionnaire, our research team identified three key factors that support the dynamic that operates in a private-collective business model.

Research Team:

Dr. Paul M. Di Gangi (Western Carolina University)
Dr. Robin Teigland (Stockholm School of Economics)
Bjørn-Tore Flåten (University of Agder)
Nicolas Pastorino (eZ Systems)

Published in: Education, Technology, Business
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Exploring Private-Collective Business Models

  1. 1. Summary Analysis & Recommendations<br />Robin Teigland<br />Stockholm School of Economics<br />Paul M. Di Gangi<br />Western Carolina University<br />Björn-Tore Flåten<br />University of Agder<br />Nicolas Pastorino<br />eZ Systems<br />Director Community<br />
  2. 2. Presentation Structure<br />Start<br />Meet the Team<br />Background<br />Summary of eZ Share Survey<br />Key Findings<br />Next Steps<br />Finish<br />
  3. 3. Meet the Team<br />
  4. 4. An international dynamic research trio<br />Robin Teigland, Ph.D.<br />Associate Professor<br />Stockholm School of Economics<br />Sweden<br />Paul M. Di Gangi, Ph.D.<br />Assistant Professor<br />Western Carolina University<br />USA<br />Bjørn-Tore Flåten, MSc.<br />Research Fellow<br />University of <br />Agder<br />Norway<br />
  5. 5. An international dynamic research trio<br />Robin Teigland, Ph.D.<br />Associate Professor<br />Stockholm School of Economics<br />Teaching & Research Interests:<br />Creation and diffusion of knowledge in networks of practice and impact on firm’s competitive advantage<br />Personal Biography:<br /><ul><li>Doctorate in International Business, Stockholm School of Economics
  6. 6. M.B.A. in Operations and Production Management in Multinational Organizations, The Wharton School
  7. 7. M.A. in International Studies, University of Pennsylvania
  8. 8. B.A. in Economics, Stanford University
  9. 9. Seven years of experience in international business</li></ul>Paul M. Di Gangi, Ph.D.<br />Assistant Professor<br />Western Carolina University<br />Teaching & Research Interests:<br />Exploration and exploitation of user-driven innovation communities and impact on new value creation.<br />Personal Biography:<br /><ul><li>Doctorate in MIS, Florida State University
  10. 10. M.S. in Information Systems Technology, The George Washington University
  11. 11. B.S. in Computer Information Systems, Quinnipiac University</li></li></ul><li>An international dynamic research trio<br />Bjørn-Tore Flåten, MSc.<br />Research Fellow<br />University of Agder<br />Teaching & Research Interests:<br />Creation and sharing of knowledge in open, extended virtual teams and impact on a firm’s value creation<br />Personal Biography:<br /><ul><li>Final stages of Ph.D dissertation in International Management, University of Agder
  12. 12. MSc in Economics and Business Administration, Norwegian School of Economics and Business Administration (NHH)</li></li></ul><li>Presentation Structure<br />Start<br />Background<br />Summary of eZ Share Survey<br />Key Findings<br />Next Steps<br />Finish<br />
  13. 13. Background Story<br />Research team and eZ Share Director Community discuss opportunity for partnership to explore ways to create a “killer” community.<br />Oct ‘10<br />Introductions and development of eZ Share survey to help identify key factors that affect community.<br />Nov<br />Launch of eZ Survey to solicit feedback from eZ Share community.<br />Nov - Dec<br />Research team analyzes survey responses and presents results to eZ Share Director Community Nicolas Pastorino.<br />Jan ‘11<br />Research team and eZ develop plans to further explore the factors identified in survey and engage in further discussion with the community.<br />Jan - Feb<br />Next Steps<br />
  14. 14. Presentation Structure<br />Start<br />Summary of eZ Share Survey<br />Key Findings<br />Next Steps<br />Finish<br />
  15. 15. Summary of Results<br />
  16. 16. Statistics<br />18responses (7 in Week 1)<br />Overall Communication<br />3.5/5.0 (Slightly Satisfied)<br />Name of community should be…<br />ez Publish<br /> (6 “votes”)<br />
  17. 17. Presentation Structure<br />Start<br />Key Findings<br />Next Steps<br />Finish<br />
  18. 18. Analysis Approach<br />1<br />Qualitative Analysis<br />Research team independently reviewed survey responses to identify re-occurring themes within the responses.<br />2<br />Theme Identification<br />Research team met to discuss determine common elements found in independent analysis.<br />3<br />Theme Validation<br />Using the common themes found by each researcher independently, team discussed and validated results with eZ Share Community Manager.<br />
  19. 19. Relational Dynamics<br />Theme One<br />
  20. 20. “Did you mean the communication between Nicholas and the eZ publish community? Yes, it’s very nice!”<br />“I think the communication by Andre, Lucaz, Nicolas… is great, but one gets the feeling that they may not have the best communication with eZ Systems.”<br />Responses suggest a distinction among organizational agents (those working within eZ Publish community) and the organization (eZ Systems) when it comes to perceptions about communication.<br />Relational Dynamics<br />
  21. 21. Decision Making Process<br />Theme Two<br />
  22. 22. “Maybe more trusted people could make/develop eZ Publish. More people from community could become professional or ‘half-professional’ eZ partners, developers…”<br />“… It’s harder to give confidence to an open-source community driven by an editor than a community driven by a democratic or autocratic authority.”<br />Responses suggest a significant interest in understanding the dynamics that exist in terms of the decision making process, “rights” of the community”, and the benefits of commitment to community.<br />Decision Making Process<br />
  23. 23. Member Development<br />Theme Three<br />
  24. 24. “Creating the badge/grade/xp/achievementsystem…”<br />“Focus heavily on the noob. Hard core devs are already here, but there are not that many in the world. Grooming noobs is a growth opportunity.”<br />Responses focused on interest in developing & nurturing the growth of the community via technical (e.g., achievement system & webinar features) and social adjustments (e.g., training and mentorship for new members & inexperienced developers).<br />Member Development<br />
  25. 25. Presentation Structure<br />Start<br />Next Steps<br />Finish<br />
  26. 26. Overarching Finding<br />Need to develop a deeper understanding of the relationships within the eZ Share community.<br />3OA<br />OA<br />eZ Organizational Agent<br />eZ<br />3OA<br />3rd Part Organizational Agent<br />CM<br />OA<br />CM<br />OA<br />CM<br />Community Member<br />
  27. 27. Overarching Finding<br />Need to develop a deeper understanding of the relationships within the eZ Share community.<br />Next Steps<br />Conduct interviews with a variety of eZ Publish community members and eZ to further refine the themes identified in the eZ Share survey.<br />Potential Benefits<br />Basis to develop action items to improve community relations, decision making process, and product development to make the eZ Share community a “killer” community.<br />
  28. 28. If you are a member of the eZ Share Community, we want to hear about what makes you tick and what you think makes a <br />“killer” community!<br />Interested in being interviewed?<br /> Linus Torvalds<br />
  29. 29. Thank You!<br />If you would be willing to conduct an interview with us to further understand the eZ Publish Community and help eZ build a stronger, more beneficial community, please contact:<br /><br /><br /><br />To learn more about the researchers managing this study, please see our websites below:<br /><br /><br /><br />