Social Network Analysis & User Innovation<br />An introduction to methodology and example<br />Paul M. Di Gangi, Ph.D.<br ...
Presentation Structure<br />Start<br />Overview of Networks <br />& Social Network Analysis<br />Applications<br />Example...
What is a Network?<br />
Network<br />The social structure composed of nodes that are connected by attributes.<br />
Web of Group Affiliations<br />Georg Simmel<br />
Getting a Job<br />&<br />Strength of Weak Ties<br />Mark Granovetter<br />
Strength of Strong Ties<br />David Krackhardt<br />
I am a product of my...<br />n<br />e<br />t<br />w<br />o<br />r<br />k<br />
What is Social Network Analysis (SNA)?<br />
Social Network Analysis (SNA)<br />A methodology used to map a social network and determine the relevance of specific node...
X<br />
The Grapevine<br />
How can we measure people’s connections?<br />Degree<br />Eigenvector<br />Betweeness<br />Closeness<br />
Attribute-based<br />
What are the common <br />applications we can use?<br />
NETDRAW<br />
Siena<br />
Any examples for how we can <br />use SNA in our research?<br />
Follow the Leader:  <br />Using Social Network Analysis to Identify Influential Users in a User Innovation Community<br />...
Shifting Sources of Value<br />Open Business Model<br />Competitive advantage through leveraging external resources (Chesb...
User Innovation Community<br />“Distributed groups of individuals focused on solving a general problem and/or developing a...
Initial Study<br />ANOVA<br />11 Adopted Ideas<br />10 Not Adopted, Most Popular Ideas<br />Di Gangi and Wasko(2009) <br />
Considering<br />Rejected<br />No Status Update<br />Implementing<br />Size by # Ideas Contributed<br />February 2007<br /...
RQ<br />Are specific types of users more successful than others at getting ideas adopted by the organization?<br />
Social Capital Theory<br />“Any aspect of social structure that creates value and facilitates the actions of the individua...
What types of users exist?<br />Possess unique, technical  knowledge (Lüthje, 2004; von Hippel, 1988)<br />Play an early r...
What types of users exist?<br />Possess unique, technical  knowledge (Lüthje, 2004; von Hippel, 1988)<br />Play an early r...
Study Site<br />
Study Site<br />Founded in January 2007<br />15,556 Ideas Contributed<br />91,813 Comments Posted<br />438 Implemented Ide...
Methodology<br />Independent Variables<br />Social Butterflies<br />Total Comments / Total Ideas Participated In<br />Idea...
Results<br />
Limitations<br />Generalizability<br />Dell IdeaStorm was one of the first UICs introduced by an organization<br />UIC dev...
Practical Contributions<br />Managing Absorptive Capacity<br />Following the leaders in an organization’s UIC<br />Leverag...
Questions?<br />
Thank You for Listening<br />Contact @ pmdigangi@email.wcu.edu<br />
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Social Network Analysis & User Innovations

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High-level introduction of social network analysis technique for a professional development workshop at Western Carolina University.

The purpose of this presentation was to introduce faculty to networks and social network analysis. A brief sample of research was also included to demonstrate key points.

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  • Social Network Analysis & User Innovations

    1. 1. Social Network Analysis & User Innovation<br />An introduction to methodology and example<br />Paul M. Di Gangi, Ph.D.<br />Global Management & Strategy<br />Western Carolina University<br />
    2. 2. Presentation Structure<br />Start<br />Overview of Networks <br />& Social Network Analysis<br />Applications<br />Example of Research in Progress<br />Questions<br />Finish<br />
    3. 3. What is a Network?<br />
    4. 4. Network<br />The social structure composed of nodes that are connected by attributes.<br />
    5. 5. Web of Group Affiliations<br />Georg Simmel<br />
    6. 6. Getting a Job<br />&<br />Strength of Weak Ties<br />Mark Granovetter<br />
    7. 7. Strength of Strong Ties<br />David Krackhardt<br />
    8. 8. I am a product of my...<br />n<br />e<br />t<br />w<br />o<br />r<br />k<br />
    9. 9. What is Social Network Analysis (SNA)?<br />
    10. 10. Social Network Analysis (SNA)<br />A methodology used to map a social network and determine the relevance of specific nodes as well as the overall relationships present within the network.<br />
    11. 11. X<br />
    12. 12. The Grapevine<br />
    13. 13. How can we measure people’s connections?<br />Degree<br />Eigenvector<br />Betweeness<br />Closeness<br />
    14. 14. Attribute-based<br />
    15. 15. What are the common <br />applications we can use?<br />
    16. 16.
    17. 17. NETDRAW<br />
    18. 18. Siena<br />
    19. 19. Any examples for how we can <br />use SNA in our research?<br />
    20. 20. Follow the Leader: <br />Using Social Network Analysis to Identify Influential Users in a User Innovation Community<br />Paul M. Di Gangi<br />Western Carolina University<br />Molly Wasko<br />University of Alabama at Birmingham<br />Presented previously @ <br />International Social Network Analysis Sunbelt Conference<br />
    21. 21. Shifting Sources of Value<br />Open Business Model<br />Competitive advantage through leveraging external resources (Chesborough, 2003)<br />Permeable organizational boundaries<br />Redefinition of acceptable sources of value and knowledge<br />Potential Sources of Value<br />Users as an organizational resource (Di Gangi & Wasko, Forthcoming; von Hippel, 1988; 2005)<br />User-generated innovations (UGIs)<br />
    22. 22. User Innovation Community<br />“Distributed groups of individuals focused on solving a general problem and/or developing a new solution supported by computer-mediated communication.” <br />(Dahlander & Wallin, 2006 p. 1246)<br />
    23. 23. Initial Study<br />ANOVA<br />11 Adopted Ideas<br />10 Not Adopted, Most Popular Ideas<br />Di Gangi and Wasko(2009) <br />
    24. 24.
    25. 25. Considering<br />Rejected<br />No Status Update<br />Implementing<br />Size by # Ideas Contributed<br />February 2007<br />Adopted ideas appear to be interconnected based on the individuals that participated during the idea’s development.<br />
    26. 26. RQ<br />Are specific types of users more successful than others at getting ideas adopted by the organization?<br />
    27. 27. Social Capital Theory<br />“Any aspect of social structure that creates value and facilitates the actions of the individuals within that social structure” (Coleman, 1990; Siebert et al., 2001)<br />An individual’s network of relationships (Nahapiet & Goshal, 1998)<br />Access to information (Burt, 1992; Granovetter, 1979)<br />Ability to influence the innovation process (Di Gangi & Wasko, 2009; Siebert et al., 2001)<br />
    28. 28. What types of users exist?<br />Possess unique, technical knowledge (Lüthje, 2004; von Hippel, 1988)<br />Play an early role in development activities (Jeppesen & Frederiksen, 2006; Rogers, 2003)<br />e.g., Idea generation<br />Possess strong reputations within their communities (Morrison et al., 2004)<br />(Rogers, 2003)<br />
    29. 29. What types of users exist?<br />Possess unique, technical knowledge (Lüthje, 2004; von Hippel, 1988)<br />Play an early role in development activities (Jeppesen & Frederiksen, 2006; Rogers, 2003)<br />e.g., Idea generation<br />Possess strong reputations within their communities (Morrison et al., 2004)<br />(Rogers, 2003)<br />
    30. 30. Study Site<br />
    31. 31. Study Site<br />Founded in January 2007<br />15,556 Ideas Contributed<br />91,813 Comments Posted<br />438 Implemented Ideas by Dell<br />
    32. 32. Methodology<br />Independent Variables<br />Social Butterflies<br />Total Comments / Total Ideas Participated In<br />Idea Makers<br />Total Comments to Contributed Ideas / Total Ideas Contributed<br />Influencers<br />Centrality measure<br />Leaders<br />Interaction-based<br />Dependent Variables<br />Idea Status<br />Number of Ideas where Action was Taken by Dell (Composite Value)<br />Analysis Technique<br />Hierarchical Linear Regression<br />Model 1 – Direct<br />Model 2 – 2 Way Interactions<br />Model 3 – 3 Way Interaction<br />
    33. 33. Results<br />
    34. 34. Limitations<br />Generalizability<br />Dell IdeaStorm was one of the first UICs introduced by an organization<br />UIC developed by SalesForce.com<br />Sites Built on Platform Since IdeaStorm<br />Network Solutions and Starbucks<br />Sites Built on Similar Platforms Since IdeaStorm<br />Brightidea(Platform Provider), Change.org, Emerson, IdeaBlob, and BrainStorm<br />
    35. 35. Practical Contributions<br />Managing Absorptive Capacity<br />Following the leaders in an organization’s UIC<br />Leveraging a Volunteer Workforce<br />Improve the efficiency and effectiveness of an organization’s UIC and organizational responses to UGIs <br />Identifying Influential Users and potentially adoptable ideas in a UIC<br />Social network analysis<br />
    36. 36. Questions?<br />
    37. 37. Thank You for Listening<br />Contact @ pmdigangi@email.wcu.edu<br />

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