Discussion Board 1 – Read and Respond Introduction Nonprofit launch initiatives directed at changes for an organization of this magnitude should begin with an adaptable plan. Here important objectives are identified with the basic concept of how and when the organization can facilitate action. Comprehending the dynamics of challenges being addressed and the resources required is essential for a realistic assessment on a myriad of levels. Allison and Kaye (2005) believe organizers “must recognize that the mission’s success lies in getting involvement from all parts of the organization” (p. 32). That being stated, further illustrates the importance of strategic processing as it relates to communication, evaluation, and prioritization. Communication Establishing effective, viable channels of communication provide a means to introduce concerns and begin dialogs. Broadening the scope of the assessment to include feedback from all chapters elicits engagement and improves clarity. Creating forums that openly invites two-way dialog as a means to shore up the effectiveness of communication often mitigate risk associated with subjective perspectives and assumptions. The nonprofit sector encompasses perspectives from volunteers, staff, and board members that are all challenged with meeting diverse mission goals. Murphy (2013) stresses the importance of creating a work environment conducive to working “productively with team members who have different objectives” (p.68). Evaluation Decentralized modes of operation within the 100 chapters have presented a challenge with approaching any aspect of changes unilaterally. Consequently, the intricate details of program assessments supportive of the mission statement should commence immediately. Cognitive perceptions of circumstances will help all communicators establish frames of reference that elicit clarity of details for critical thinking and decision making. Reflecting briefly on Proverbs 19:2 (KJV) “Also, that the soul be without knowledge, it is not good; and he that hasteth with his feet sinneth” provides sensible rational for deliberating before giving in to impulsivity. Further delineation of metrics and the cogent analysis of practical applications encourage systematic consensus of outcomes. Ardent attention to details derived collectively will potentially reveal more neglected or overlooked contributing factors. In an effort to minimize wasted resources on duplicate or inane resolves, project objectives may require redirection. Prioritization Managing the strategy involves connecting developmental designs to implementation efforts (Worth, 2014, p. 161). Fragmentation plays a critical role in the strategic planning process too. Knowing the objective breakdowns and how they will fall into place within the grand scheme facilitates better control of capacity. The availability and allocations of organizational resources can limit progress or drain resou.

1. Discussion Board 1 – Read and Respond
Introduction
Nonprofit launch initiatives directed at changes for an
organization of this magnitude should begin with an adaptable
plan. Here important objectives are identified with the basic
concept of how and when the organization can facilitate action.
Comprehending the dynamics of challenges being addressed and
the resources required is essential for a realistic assessment on a
myriad of levels. Allison and Kaye (2005) believe organizers
“must recognize that the mission’s success lies in getting
involvement from all parts of the organization” (p. 32). That
being stated, further illustrates the importance of strategic
processing as it relates to communication, evaluation, and
prioritization.
Communication
Establishing effective, viable channels of communication
provide a means to introduce concerns and begin dialogs.
Broadening the scope of the assessment to include feedback
from all chapters elicits engagement and improves clarity.
Creating forums that openly invites two-way dialog as a means
to shore up the effectiveness of communication often mitigate
risk associated with subjective perspectives and assumptions.
The nonprofit sector encompasses perspectives from volunteers,
staff, and board members that are all challenged with meeting
diverse mission goals. Murphy (2013) stresses the importance
of creating a work environment conducive to working
“productively with team members who have different
objectives” (p.68).
Evaluation
Decentralized modes of operation within the 100 chapters

2. have presented a challenge with approaching any aspect of
changes unilaterally. Consequently, the intricate details of
program assessments supportive of the mission statement should
commence immediately. Cognitive perceptions of
circumstances will help all communicators establish frames of
reference that elicit clarity of details for critical thinking and
decision making. Reflecting briefly on Proverbs 19:2 (KJV)
“Also, that the soul be without knowledge, it is not good; and
he that hasteth with his feet sinneth” provides sensible rational
for deliberating before giving in to impulsivity. Further
delineation of metrics and the cogent analysis of practical
applications encourage systematic consensus of outcomes.
Ardent attention to details derived collectively will potentially
reveal more neglected or overlooked contributing factors. In an
effort to minimize wasted resources on duplicate or inane
resolves, project objectives may require redirection.
Prioritization
Managing the strategy involves connecting developmental
designs to implementation efforts (Worth, 2014, p. 161).
Fragmentation plays a critical role in the strategic planning
process too. Knowing the objective breakdowns and how they
will fall into place within the grand scheme facilitates better
control of capacity. The availability and allocations of
organizational resources can limit progress or drain resources
designated for future growth. Here timing is essential to
negotiating and determining when and how to drive progress
while mitigating risk.
References
Allison, M., & Kaye, J. (2005). Strategic Planning for Nonprofit
Organizations: A Practical Guide and Workbook (2nd Edition).
Hoboken, NJ, USA: John Wiley & Sons. Retrieved from
http://www.ebrary.com
Murphy, M. (2013). Practical Project Management for Agile
Nonprofits: Approaches and Templates to Help You Manage

3. With Limited Resources. Foundation Review, 5(3), 68-69.
doi:10.9707/1944-5660.1172
Worth, M. J. (2014). Nonprofit management: Principles and
practice (3rd ed.). Thousand Oaks, CA: Sage Publications.
ISBN: 9781452243092.
Discussion Board 2 – Read and Respond
National Youth Organization
There are several complexities facing the National Youth
Organization and the many chapters throughout the nation. All
of the associated problems stimulates from some form of
management problem or the lack thereof, such as the ineffective
programs, inadequate funding, staff competency etc. Due to the
fact that the organization was able to expand domestically,
indicates that their mission is substantial as it relates to
providing social contributions, and having knowledge of this,
only a few adjustments will need to made with regards to
generating success for this organization.
Ecclesiastes 7:14- “In the day of prosperity be joyful, but
in the day of adversity consider: God also hath set the one over
against the other, to the end that man should find nothing after
him” (KJV). This scripture is essential, in that it causes those
who may have experienced prosperity at some point, to examine
the reasons for the adversity, or perplexed times that they may
be facing. With regards to the national youth facility
specifically, the first thing that I would change is how the
organization manages the resources which are supplied. The

4. Bible declares that the earth is the Lords, and the fullness
thereof, which indicates humans operate as stewards over that
which the Lord has provided.
I would examine the programs which are lacking or not
achieving the desired results, while determining if adequate
time and resources are available to continue in such a manner.
For example, the programs that are struggling within our
organization specifically, but is the strength of another, I would
develop a partnership which would enable members of the
national youth organization to receive services from other
flourishing organizations.
First and foremost, seeking the Lord for wisdom just as
Solomon did when tasked with building a temple unto the Lord
will be the approach that I would utilize. The Bible records the
success of Solomon building a temple unto the Lord, and how
wisdom enabled him to utilize all of the provided resources both
human, and tangible to its full potential. Interacting with the
leadership and engaging with the organizations youth members,
will also be an employed method, as it will provide an ideal
perspective of what works and what does not work from several
angles. “Japanese automakers are profitable, so they have
plenty of money available to invest in improving part quality,
hire additional engineers, etc. This increases reliability, which
increases profits, which allows for more investment, etc. Profit
is a positive feedback loop” (Quora, 2013). The Toyota
Production System (TPS) is an example of how an organization
can effectively manage all resources, which cutting all fat and
remaining lean.
References
Quora (2013). Why Don't All Automakers Copy 'The Toyota
Way' In Order To Be As Reliable As Toyota? Retrieved from:
http://www.forbes.com/sites/quora/2013/06/24/why-do-all-
automakers-not-copy-the-toyota-way-in-order-to-be-as-reliable-
as-toyota/

5. Discussion Board #3 – Robinson Coors Question 3
Coors Interview
What would her communication objective be if Coors agreed to
the interview? If the brothers did not do the interview?
Coors, at this point is facing several issues not only with
regards to labor relations, but also with corporate reputation and
image. The boycott organized by the AFL-CIO that was
managed by David Sickler, a former employee, was creating a
public relations issue for the company. This boycott effected
sales revenue and forced the company to reexamine its
corporate communications program. This new image building
campaign was focused on combating allegations of
discrimination and ethnic relations (Argenti, 2013, p. 172).
Shirley Richard and Coors now have an opportunity to use
effective corporate communications, and this interview with 60
Minutes to confront, and possibly correct an ailing public
opinion. According to Richards, the company choose to create
an open door policy and use the opportunity to focus on
portraying a positive image and minimize the attention
surrounding the boycott from the ALF-CIO. Specifically, Coors
wanted to highlight fair and equitable hiring practices, their
commitment to employees and the community as well as a
continued commitment to creating a quality product (Tuck
School of Business at Dartmouth [Dartmouth], 1983). The
ultimate goal from a corporate communications standpoint was
to take a potential negative story and turn it in to a positive
outcome for the company. The success of this interview was
due to the measured and detailed steps of conducting research
on the interviewer, issues and procedures and then responding
to the media head on and preparing for the interview and
potential questions (Morris, n.d.).
If the Coors brothers choose not to participate in the interview,
they risk further public relations issues since the story will be
based on one sided information. The objectives should be
similar in that effectively communicating Coors commitment to

6. people, product and community are of the highest priority. The
problem is trying to find an outlet that will reach so many
stakeholders at one time. Prior to social media, the greatest
way to connect to the public was through the news media.
Today corporate communications and public relations teams
have the ability to reach a larger more targeted audience with
outlets like Facebook and Twitter. Ultimately however, the
message should be the same.
References
Argenti, P. A. (2013). Media relations. In K. I. Pekelder (Ed.),
Corporate communications (6th ed.). New York, NY: McGraw-
Hill.
Morris, B. (n.d.). Case Study: Coors beer and AFL-CIO slug it
out in the media. Retrieved from
http://web.njit.edu/~bmorris/case_study.pdf
Tuck School of Business at Dartmouth (Producer). (1983, May
12). Adolph Coors company [Speech transcript]. Retrieved from
http://mba.tuck.dartmouth.edu/pdf/2001-1-0028.pdf
Discussion Board #4 – Adolph Coors Co. Question #5
Question:
Adolph Coors Company: What suggestions would you have for
improving media relations at Coors?
Answer:
The analysis is this case study is based on issues that happened
within the Adolph Coors Company in 1982 and prior. It should
be noted that there are a lot of new technological advancements

7. that have taken place in society since that point that may have
changed this situation entirely.
Maintaining a good communication network is a crucial part of
a successful relationship between an organization and its
publics, including the news media. Organizations need to take
time to build relationships with the right people in the media
(Argenti, 2013). Although the Coors Company tended to remain
sort of reclusive they still should have, and continue to now,
build upon their media relations. The Coors Company’s Media
Relations Team should conduct the proper research in order to
identify its advocates and those that are opposed to their
operations. From there they should build a targeted media list of
the publications that may have an interest in the company.
Media relations are all about relationships and only hand-picked
individuals should be in that type of position. They should host
meetings like seminars, symposiums or teleconferences in order
to inform the public of all the great things they are doing. They
can also host competitions, contests and special events in order
to be perceived as an acceptable company, in the eyes of the
public (Lee & Desai, 2014). Coors continues to sponsor and
promote NASCAR events under its Coors Light label. In 1984
Coors sponsored driver Bill Elliott with over $400,000 to drive
the Coors Light vehicle and they still continue in the highly
publicized NASCAR sporting realm today. Sports racing offer
companies the opportunity to generate positive media and
stimulate confidence and loyalty toward a product.
When dealing with the media the representative must clarify the
message they intend to portray before delivering the pitch.
Media relations are critical to an effective public relations plan.
It is important to develop a strong understanding of the media
and how best to communicate with them. Most reporters are
extremely busy and will give you only 30 seconds to make your
case (Ciobota, 2013). They will not bite on your idea if you
don’t offer a convincing argument.
It’s important to never make promises you cannot keep.
Nothing will destroy a media relationship faster than if you

8. promise something you cannot deliver. Although news
personnel representing news agencies can be diabolical, and
their interviews can make participants vulnerable to
manipulation and expose them to uncertainties, it’s important to
take the risk and self-disclose some information in order to
build the relationship.
Biblical Integration:
It’s the duty of a follower of Christ to treat everyone fairly and
graciously. When dealing with the media we must have respect
for a reporter's news cycle and deadlines. If we state that we are
going to do something or deliver a product than it’s our
responsibility to do it. The lip of truth shall be established for
ever: but a lying tongue is but for a moment (Prov 12:19, KJV).
.
References
Argenti, P. A. (2013). Corporate Communication, 6th ed. New
York, NY: McGraw-Hill/Irwin Publishing Companies, Inc.
Ciobota, G. (2013). Specific techniques of public relations
activity. Knowledge Horizons Economics, 5(2), 145-148.
Retrieved from
http://search.proquest.com/docview/1520561058?accountid=120
85
Lee, S. T. & Desai, M. H. (2014). Dialogic communication and
media relations in non-governmental organizations. Journal of
Communication Management. 18(1), 80 – 100.
doi: http://dx.doi.org.ezproxy.liberty.edu:2048/10.1108/JCOM-
07-2012-0059