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Beyond Monetization: Build Lasting Value with Social Media

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Laura "@pistachio" Fitton
Laura "@pistachio" Fitton

Slide deck used to for a PubCon panel on "Monetizing Social Media Traffic"

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Beyond Monetization: Build Lasting Value through Social Media @Pistachi o Laura Fitton Pistachio Consulting Inc. www.PistachioConsulting.com Laura@PistachioConsulting.com 800-747-1941
Ads are Ailing Make Money Helping People Sell
Long Live Social Media re o MMoney Helping People Buy Make ^
Are You Listening? Markets are conversations. Conversations suck if you don’t listen.
Photo Credit: (cc) matrianklw on flickr.com
Social Media…
Social Media Drives Traffic?
Photo Credit: (cc) Hamed Saber on flickr.com
Social Media Makes Money?
Social Media Builds Value.
Social Media Builds Business
Social Media is Nothing New
Photo Credit: (cc) jerryfletcher on flickr.com
Social Media is Knowledge
Knowledge is Socially Mediated Photo Credit: (cc) fredoalvarez on flickr.com
Knowledge is Socially Mediated
Knowledge is Socially Mediated
Photo Credit: (cc) gregor_y on flickr.com
Markets are Socially Mediated
Markets are Socially Mediated
Tricks? Tips? Shortcuts?
[animal doing a trick] Photo Credit: (cc) redjar on flickr.com
No.
Tricks Won’t Work
Tricks Won’t Last
Tricks Won’t Pay
Gaming Won’t Pay
Win the Battle?
Lose the War.
Facebook Beacon
Facebook Beacon Warning: Here be rocks. [image: lighthouse] Photo Credit: (cc) shoothead on flickr.com
DANGER. Facebook Beacon Warning: Here be rocks. [image: lighthouse] Photo Credit: (cc) shoothead on flickr.com
What Matters?
What Lasts?
Listen.
Listen. Photo Credit: (cc) gari.baldi on flickr.com
Be Useful.
Help Others.
Connect.
Love Matters. Love Lasts.
Love Matters. Love Lasts. Photo Credit: (cc) prakhar on flickr.com
VALUE. LASTING impact on search relevant audiences relationships community trust
Surrender Dorothy
Surrender Dorothy
Resources • Cluetrain Manifesto (now more than ever!) • Naked Conversations • Tipping Point & Made to Stick • Marketing to the Social Web • Groundswell • Now is Gone
http://www.twitter.com/pistachio …follow me

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