Google Tag Manager Can Do What

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patrickstox

Presentation on GTM at WordCamp Raleigh. Sorry the live demo can't be included on the slides.

Marketing

Google Tag Manager
Can Do What?
@patrickstoxWordCamp Raleigh 2016

What Is Google Tag Manager
@patrickstoxWordCamp Raleigh 2016
Google Tag Manager is a tag
management system that allows
you to quickly and easily update
tags and code snippets on your
website or mobile app.
Analytics, Conversion Tracking,
Remarketing, etc.

What Is Google Tag Manager
@patrickstoxWordCamp Raleigh 2016
It’s basically a JavaScript injector.

Data Layer
@patrickstoxWordCamp Raleigh 2016
Data layer is simply a JavaScript
array which is used to store
information and send information
to Google Tag Manager container.

Accounts & Containers
@patrickstoxWordCamp Raleigh 2016

Workspaces
@patrickstoxWordCamp Raleigh 2016

Support
@patrickstoxWordCamp Raleigh 2016

What’s A Tag?
@patrickstoxWordCamp Raleigh 2016
A tag is a snippet of code that sends
information to a third party, such as
Google. If you don't use a tag
management solution such as Tag
Manager, you need to add these
snippets of code directly to files on
your website or mobile app.

Tags
@patrickstoxWordCamp Raleigh 2016
“Do Something”

Triggers
@patrickstoxWordCamp Raleigh 2016
Tells Tags when
to “Do Something”

Variables
@patrickstoxWordCamp Raleigh 2016
Just like it sounds, they set Values
to use when called upon. Lots of
built in but can be custom as well

Variables
@patrickstoxWordCamp Raleigh 2016

Version Control
@patrickstoxWordCamp Raleigh 2016

WordPress Plugin
@patrickstoxWordCamp Raleigh 2016
https://wordpress.org/plugins/dura
celltomi-google-tag-manager/

Remember?
@patrickstoxWordCamp Raleigh 2016

Inject jQuery
@patrickstoxWordCamp Raleigh 2016
Or really any scripts

External Link Clicks
@patrickstoxWordCamp Raleigh 2016
http://www.lunametrics.com/labs/r
ecipes/outbound-links/

File Downloads
@patrickstoxWordCamp Raleigh 2016
http://www.lunametrics.com/labs/r
ecipes/file-download-links/

Form Engagement
@patrickstoxWordCamp Raleigh 2016
http://www.simoahava.com/analyti
cs/track-form-engagement-with-
google-tag-manager/

JavaScript Errors
@patrickstoxWordCamp Raleigh 2016
http://www.simoahava.com/gtm-
tips/track-javascript-errors-events/

Mailto Link Clicks
@patrickstoxWordCamp Raleigh 2016
http://www.lunametrics.com/labs/r
ecipes/contact-links/

Tel Link Clicks
@patrickstoxWordCamp Raleigh 2016
http://www.lunametrics.com/labs/r
ecipes/contact-links/

Scroll Tracking
@patrickstoxWordCamp Raleigh 2016
http://www.lunametrics.com/labs/r
ecipes/scroll-tracking/

Page Load Timing
@patrickstoxWordCamp Raleigh 2016
http://www.lunametrics.com/labs/r
ecipes/page-load-timing/

Engagement Timer
@patrickstoxWordCamp Raleigh 2016
http://www.lunametrics.com/labs/r
ecipes/engagement-timer/

YouTube
@patrickstoxWordCamp Raleigh 2016
http://www.lunametrics.com/labs/r
ecipes/youtube-tracking/

Cookies
@patrickstoxWordCamp Raleigh 2016
http://www.lunametrics.com/labs/r
ecipes/cookie-management/

Engagement
@patrickstoxWordCamp Raleigh 2016
http://www.simoahava.com/analyti
cs/track-content-engagement-via-
gtm/
http://www.simoahava.com/analyti
cs/track-content-engagement-part-
2/

Injecting Meta Data
@patrickstoxWordCamp Raleigh 2016
http://www.simoahava.com/seo/dy
namically-added-meta-data-
indexed-google-crawlers/

JSON-LD
@patrickstoxWordCamp Raleigh 2016
http://www.6dglobal.com/blogs/7-
steps-pushing-json-structured-data-
using-google-tag-manager-2015-
03-04

Weather
@patrickstoxWordCamp Raleigh 2016
http://www.simoahava.com/analyti
cs/send-weather-data-to-google-
analytics-in-gtm-v2/

SERP Bounce Time
@patrickstoxWordCamp Raleigh 2016
http://www.simoahava.com/analyti
cs/measure-serp-bounce-time-
with-gtm/

Send User IDs
@patrickstoxWordCamp Raleigh 2016
Hotjar
CRM
https://www.portent.com/training/
connect-crm-web-analytics-
platforms-actionable-insight

Lookup Tables
@patrickstoxWordCamp Raleigh 2016
http://www.seerinteractive.com/bl
og/gtm-match-table-generator/

Konami Code
@patrickstoxWordCamp Raleigh 2016
http://www.simoahava.com/gtm-
tips/add-konami-code-to-your-site/
Demo:
http://www.sitevisibility.co.uk/

Google Tag Assistant
@patrickstoxWordCamp Raleigh 2016
https://chrome.google.
com/webstore/detail/ta
g-assistant-by-
google/kejbdjndbnbjgm
efkgdddjlbokphdefk?hl
=en

Reminders
@patrickstoxWordCamp Raleigh 2016
Don’t fire tags in GTM and on page
Don’t send personal information to GA

Resources
@patrickstoxWordCamp Raleigh 2016
http://www.lunametrics.com/labs/recipes/
http://www.simoahava.com/
http://www.lunametrics.com/blog/
https://analyticsacademy.withgoogle.com/c
ourse/5

It’s Demo Time!
@patrickstoxWordCamp Raleigh 2016

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Google Tag Manager Can Do What

1. Google Tag Manager Can Do What? @patrickstoxWordCamp Raleigh 2016

2. @patrickstoxWordCamp Raleigh 2016

3. What Is Google Tag Manager @patrickstoxWordCamp Raleigh 2016 Google Tag Manager is a tag management system that allows you to quickly and easily update tags and code snippets on your website or mobile app. Analytics, Conversion Tracking, Remarketing, etc.

4. What Is Google Tag Manager @patrickstoxWordCamp Raleigh 2016 It’s basically a JavaScript injector.

5. Data Layer @patrickstoxWordCamp Raleigh 2016 Data layer is simply a JavaScript array which is used to store information and send information to Google Tag Manager container.

6. Accounts & Containers @patrickstoxWordCamp Raleigh 2016

7. Workspaces @patrickstoxWordCamp Raleigh 2016

8. Support @patrickstoxWordCamp Raleigh 2016

9. What’s A Tag? @patrickstoxWordCamp Raleigh 2016 A tag is a snippet of code that sends information to a third party, such as Google. If you don't use a tag management solution such as Tag Manager, you need to add these snippets of code directly to files on your website or mobile app.

10. Tags @patrickstoxWordCamp Raleigh 2016 “Do Something”

11. Triggers @patrickstoxWordCamp Raleigh 2016 Tells Tags when to “Do Something”

12. Variables @patrickstoxWordCamp Raleigh 2016 Just like it sounds, they set Values to use when called upon. Lots of built in but can be custom as well

13. Variables @patrickstoxWordCamp Raleigh 2016

14. Version Control @patrickstoxWordCamp Raleigh 2016

15. Admin @patrickstoxWordCamp Raleigh 2016

16. WordPress Plugin @patrickstoxWordCamp Raleigh 2016 https://wordpress.org/plugins/dura celltomi-google-tag-manager/

17. @patrickstoxWordCamp Raleigh 2016

18. Remember? @patrickstoxWordCamp Raleigh 2016

19. Inject jQuery @patrickstoxWordCamp Raleigh 2016 Or really any scripts

20. External Link Clicks @patrickstoxWordCamp Raleigh 2016 http://www.lunametrics.com/labs/r ecipes/outbound-links/

21. File Downloads @patrickstoxWordCamp Raleigh 2016 http://www.lunametrics.com/labs/r ecipes/file-download-links/

22. Form Engagement @patrickstoxWordCamp Raleigh 2016 http://www.simoahava.com/analyti cs/track-form-engagement-withgoogle-tag-manager/

23. JavaScript Errors @patrickstoxWordCamp Raleigh 2016 http://www.simoahava.com/gtm- tips/track-javascript-errors-events/

24. Mailto Link Clicks @patrickstoxWordCamp Raleigh 2016 http://www.lunametrics.com/labs/r ecipes/contact-links/

25. Tel Link Clicks @patrickstoxWordCamp Raleigh 2016 http://www.lunametrics.com/labs/r ecipes/contact-links/

26. Scroll Tracking @patrickstoxWordCamp Raleigh 2016 http://www.lunametrics.com/labs/r ecipes/scroll-tracking/

27. Page Load Timing @patrickstoxWordCamp Raleigh 2016 http://www.lunametrics.com/labs/r ecipes/page-load-timing/

28. Engagement Timer @patrickstoxWordCamp Raleigh 2016 http://www.lunametrics.com/labs/r ecipes/engagement-timer/

29. YouTube @patrickstoxWordCamp Raleigh 2016 http://www.lunametrics.com/labs/r ecipes/youtube-tracking/

30. Cookies @patrickstoxWordCamp Raleigh 2016 http://www.lunametrics.com/labs/r ecipes/cookie-management/

31. Engagement @patrickstoxWordCamp Raleigh 2016 http://www.simoahava.com/analyti cs/track-content-engagement-via- gtm/ http://www.simoahava.com/analyti cs/track-content-engagement-part- 2/

32. Injecting Meta Data @patrickstoxWordCamp Raleigh 2016 http://www.simoahava.com/seo/dy namically-added-meta-data- indexed-google-crawlers/

33. JSON-LD @patrickstoxWordCamp Raleigh 2016 http://www.6dglobal.com/blogs/7- steps-pushing-json-structured-data- using-google-tag-manager-2015- 03-04

34. Weather @patrickstoxWordCamp Raleigh 2016 http://www.simoahava.com/analyti cs/send-weather-data-to-google- analytics-in-gtm-v2/

35. SERP Bounce Time @patrickstoxWordCamp Raleigh 2016 http://www.simoahava.com/analyti cs/measure-serp-bounce-time- with-gtm/

36. Send User IDs @patrickstoxWordCamp Raleigh 2016 Hotjar CRM https://www.portent.com/training/ connect-crm-web-analytics- platforms-actionable-insight

37. Lookup Tables @patrickstoxWordCamp Raleigh 2016 http://www.seerinteractive.com/bl og/gtm-match-table-generator/

38. Konami Code @patrickstoxWordCamp Raleigh 2016 http://www.simoahava.com/gtm- tips/add-konami-code-to-your-site/ Demo: http://www.sitevisibility.co.uk/

39. Google Tag Assistant @patrickstoxWordCamp Raleigh 2016 https://chrome.google. com/webstore/detail/ta g-assistant-by- google/kejbdjndbnbjgm efkgdddjlbokphdefk?hl =en

40. Reminders @patrickstoxWordCamp Raleigh 2016 Don’t fire tags in GTM and on page Don’t send personal information to GA

41. Resources @patrickstoxWordCamp Raleigh 2016 http://www.lunametrics.com/labs/recipes/ http://www.simoahava.com/ http://www.lunametrics.com/blog/ https://analyticsacademy.withgoogle.com/c ourse/5

42. It’s Demo Time! @patrickstoxWordCamp Raleigh 2016

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