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Google tag manager

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Google Tag Manager- elaborating Discussion on creating,managing & executing Tag manager..

Published in: Data & Analytics

Google tag manager

  1. 1. Google Tag Manager Created By: Priyanka Varma
  2. 2. Definition 2 Google tag manager is a tool which easily and quickly add and update website tags for Google Adwords, Google Analytics without editing in code. By: Priyanka Varma
  3. 3. Advantage Of Google Tag Manager • User Permission • Provide debugging • Speed • Works Smoothly across devices • Make future upgrades simpler • Very Flexible • In Built Tags By: Priyanka Varma
  4. 4. Why are container tags needed? • Free & easy • Manageable for Tracking Process • Cost effective • Enduring your website • Usability • Easy testing • Rule driven By: Priyanka Varma 4
  5. 5. Features 5 • Tag Technology • Usability • Accounts & User Roles • Tag Firing Rules • Supported Tags By: Priyanka Varma
  6. 6. Elements of GTM • Macros • Tag • Rules By: Priyanka Varma 6
  7. 7. Macros • Macros types for Web • Macros for Event tracking • Macros types for Mobile By: Priyanka Varma 7
  8. 8. Macros types for Web 8 • 1st party cookie • DOM Element • HTTP Referrer • JavaScript Variable • Lookup Table • Random number • URL • Auto-Event Variable • Constant String • Container Version Number • Custom JavaScript • Data Layer Variable • Debug Mode By: Priyanka Varma
  9. 9. Macros for Event Tracking • Element • Element Classes • Element Id • Element Target • Element Url By: Priyanka Varma 9
  10. 10. Macros types for Mobile • Application Name • Operating System Version • Platform • Random Number • Screen Resolution • SDK Version • Value Collection • Application Version • Constant String • Device Name • Function Call • Language By: Priyanka Varma 10
  11. 11. Tags Google Tag Manager explicitly supports the following tag types, with templates that minimize the possibility of errors in your tags. 11 • Ad Words Conversion Tracking • Ad Words Dynamic Remarketing • Double-click Floodlight Counter Tags • Double-click Floodlight Sales Tags • Google Analytics • Google Analytics (Universal Analytics) • GDN Remarketing • Certified Vendor Tags • Custom Tag Types • Event Listeners By: Priyanka Varma
  12. 12. Rules • Firing/Blocking Rules for Tags • Enabling/Disabling Rules for Macros • Event Based Rules (Web Containers) By: Priyanka Varma 12
  13. 13. Google Tag Manager for Web • Google tag manager works via container snippets which place in all your website pages. • Set multiple GTM account from your Google account. By: Priyanka Varma 13
  14. 14. How To Setup For Web • Create Google tag manager account • Create container for your app in account • Select “WebPages” where to use container • Add the container snippets each pages of website By: Priyanka Varma 14
  15. 15. Google Tag Manager for Mobile Apps • Google tag manager is useful to configure the value which we want to change in future. Or that can change conditionally. • Manage the rules & check how the values change like - dimension of ads - game setting - user interface ( depend on platform) By: Priyanka Varma 15
  16. 16. How to setup for mobile apps • Create Google tag manager account • Create container for your app in account • Select “Mobile Apps” where to use container • Download & implement Google tag manger SDK By: Priyanka Varma 16
  17. 17. How To Setup Account 17 By: Priyanka Varma
  18. 18. By: Pr18iyanka Varma
  19. 19. By: Pr19iyanka Varma
  20. 20. By: Pr20iyanka Varma
  21. 21. Priyanka Varma

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