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NLP Sitemap SMX 2016 Patrick Stox Latest In Advanced Technical SEO

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Building an ideal SEO sitemap with natural language processing.

Published in: Marketing

NLP Sitemap SMX 2016 Patrick Stox Latest In Advanced Technical SEO

  1. 1. #SMX #12A @PatrickStox If You Build It, They Will Come. WHAT HAPPENS WHEN TECHNICAL GEEKS GET TO BUILD THE SITEMAP?
  2. 2. #SMX #12A @PatrickStox
  3. 3. #SMX #12A @PatrickStox Machine Learning Natural Language Processing Toys
  4. 4. #SMX #12A @PatrickStox Machine Learning Natural Language Processing Toys Concepts + Entities
  5. 5. #SMX #12A @PatrickStox Machine Learning Natural Language Processing Toys Concepts + Entities
  6. 6. #SMX #12A @PatrickStox Search Term Part 1 Of 2
  7. 7. #SMX #12A @PatrickStox Search Term Keyword Relevance + Term Frequency from Top 50 Pages Part 1 Of 2
  8. 8. #SMX #12A @PatrickStox Search Term Keyword Relevance + Term Frequency from Top 50 Pages Co-occurrence Co-occurrence Co-occurrence Part 1 Of 2
  9. 9. #SMX #12A @PatrickStox Search Term Keyword Relevance + Term Frequency from Top 50 Pages Co-occurrence Co-occurrence Co-occurrence Keyword Relevance + Term Frequency from Top 50 Pages Keyword Relevance + Term Frequency from Top 50 Pages Keyword Relevance + Term Frequency from Top 50 Pages Part 1 Of 2
  10. 10. #SMX #12A @PatrickStox Silo Structure
  11. 11. #SMX #12A @PatrickStox Down The Rabbit Hole Every Topic, Every Subtopic
  12. 12. #SMX #12A @PatrickStox Tip Of The Iceberg Site Structure Pages
  13. 13. #SMX #12A @PatrickStox Google Autocomplete Keywords + Search Volume + Keyword Groups = Part 2 Of 2
  14. 14. #SMX #12A @PatrickStox Google Autocomplete Keywords + Search Volume + Keyword Groups = Keyword Groups With Volume = Part 2 Of 2
  15. 15. #SMX #12A @PatrickStox Google Autocomplete Keywords + Search Volume + Keyword Groups = Keyword Groups With Volume = Prioritized Pages Part 2 Of 2
  16. 16. #SMX #12A @PatrickStox
  17. 17. #SMX #12A @PatrickStox Let’s Take A Silo
  18. 18. #SMX #12A @PatrickStox A Silo With Subpages
  19. 19. #SMX #12A @PatrickStox Take One
  20. 20. #SMX #12A @PatrickStox Product A How To (170) Warranty (90) VS (40) Pricing (70) Product A VS Competitor 1 (20) Product A VS Competitor 2 (20) Product A VS Competitor 3 (0) Product A Price (10) Product A Cost (20) Cost of Product A (40) How To Use Product A (100) How To Use Product A To Do XZY (20) How To Do ABC in Product A (50) Product A Warranty (50) Product A Lifetime Warranty (20) Does Product A Have A Warranty? (10) How Long Is Product A’s Warranty? (10)
  21. 21. #SMX #12A @PatrickStox SEO > Content Marketing > Content Strategy > Editorial Calendar > How To Create An Editorial Calendar A Real Example
  22. 22. #SMX #12A @PatrickStox
  23. 23. #SMX #12A @PatrickStox A Silo With Subpages
  24. 24. #SMX #12A @PatrickStox Watch Out For Trash And Terms Already Used! SEO Part 1 Keyword Relevance relevance text 0.964978 SEO consulting services 0.943662 link building 0.919708 search engine optimization 0.803406 on-page optimization 0.799355 search marketing 0.772697 SEO strategy development 0.768355 development team 0.73965 link development strategy 0.692796 common sense strategy 0.692516 engine optimization services 0.683752 search marketing success 0.675992 search marketing industry 0.674002 Link building audit
  25. 25. #SMX #12A @PatrickStox SEO Part 1 Term Frequency Keyword Occurrences # of Sites 2 Keyword Phrase Occurrences # of Sites 3 Keyword Phrase Occurrences # of Sites seo 1893 46 search engine 489 40 search engine optimization 157 28 search 1487 44 search engines 275 30 search engine rankings 17 12 content 1001 40 engine optimization 158 28 major search engines 13 8 site 750 40 social media 253 27 terms of service 11 8 engine 496 40 link building 99 22 search engines google 8 8 marketing 905 37 content marketing 141 19 social media marketing 21 7 google 1429 36 online marketing 69 15 search engine marketing 15 7 contact 91 36 google search 58 12 search engines work 7 7 website 614 35 search marketing 38 12 search engine optimisation 16 6 web 474 34 organic search 21 12 piece of content 13 6
  26. 26. #SMX #12A @PatrickStox Content Marketing Part 1
  27. 27. #SMX #12A @PatrickStox Content Strategy Part 1
  28. 28. #SMX #12A @PatrickStox Editorial Calendar Part 2 Create Editorial Calendar 30 Editorial Calendar Best 60 Editorial Calendar Blog 80 Editorial Calendar Content 40 Editorial Calendar Example 120 Editorial Calendar Excel 30 Editorial Calendar Free 30 Editorial Calendar Ideas 10 Editorial Calendar Magazine 1310 Editorial Calendar Media 180 Editorial Calendar Online 30 Editorial Calendar Sample 40 Editorial Calendar Software 220 Editorial CalendarTemplate 2160 Editorial CalendarWordpress 220 Editorial Calendar Best best editorial calendar 50 best practices for editorial calendar 0 editorial calendar best practices 10 Editorial Calendar BestTotal 60 Create Editorial Calendar create editorial calendar 20 how to create an editorial calendar for social media 10 how to create an editorial calendar using trello 0 Create Editorial CalendarTotal 30
  29. 29. #SMX #12A @PatrickStox Editorial Calendar Software (220) WordPress (220) Create (30) Example (120) Create Editorial Calendar (20) How To Create An Editorial Calendar For Social Media (10) Editorial Calendar Example (110) Example of Editorial Calendar (10) Best Editorial Calendar Software (10) Editorial Calendar Software (210) Editorial Calendar For WordPress (20) Editorial Calendar WordPress (140) Editorial Calendar WordPress Plugin (10) WordPress Editorial Calendar Plugin (50) Editorial Calendar Part 2
  30. 30. #SMX #12A @PatrickStox What Can You Do With This Information?
  31. 31. #SMX #12A @PatrickStox Build An Amazing Sitemap What Can You Do With This Information?
  32. 32. #SMX #12A @PatrickStox Every Topic Every Question What Can You Do With This Information?
  33. 33. #SMX #12A @PatrickStox Semantics What Can You Do With This Information?
  34. 34. #SMX #12A @PatrickStox Evergreen Content Strategy What Can You Do With This Information?
  35. 35. #SMX #12A @PatrickStox PPC What Can You Do With This Information?
  36. 36. #SMX #12A @PatrickStox SEE YOU AT THE NEXT #SMX THANK YOU!

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