Google Tag Manager lets you add and update your website tags, easily and for free, whenever you want, without bugging the IT folks. [Google] Google Tag Manager [GTM] Was Released on 1st October 2012 To help Webmasters , IT guys & marketing Gurus To help Manage their Google Analytics tags, Bing , Remarketing codes , Google adwords Campaigns Codes etc in One Place . Truth is that there are So many Tracking codes to Track your Website . Google Tag manager helps to manage All these Easily

1. Description * Scope
How to deal with GTM
Questions & answers
By : Jam Hassan
Website:
http://www.wingersolutions.co
m/blog
Twitter: @jammhassan
Facebook:jamhassan

2.  Google Tag Manager lets you add and update
your website tags, easily and for free, whenever
you want, without bugging the IT folks. [Google]
 Google Tag Manager [GTM] Was Released on 1st
October 2012 To help Webmasters , IT guys &
marketing Gurus To help Manage their Google
Analytics tags, Bing , Remarketing codes , Google
adwords Campaigns Codes etc in One Place .
 Truth is that there are So many Tracking codes to
Track your Website . Google Tag manager helps
to manage All these Easily

3.  Create a Google Tag Manager Account .
Create a New Bucket [Container] For Each
Website.Like if you want to track xyz.com You should
have one container for xyz.com & Separate Container
for abc.com .
Build A list of tags for example Google analytics,
adwords etc
After getting listed all the tags for one website Create
Container Snippet & replaces it with Older One . You
are Done . 

4. Google Tag Manager have 3 main components to deal
with
1. Container
In order to use the various tracking code needed for your
website Like Google analytics tracking , Google adwords
campaigns tracking , bing tracking code etc a single piece
of code must be added to the website . This piece of code
is called the container.
The container holds are your Campaigns code you can
Generate these code in Google Tag Manager & publish to
your website
• Continue)

5. 2. Tags
•First time you add Container it will be Empty . Now you
we have Add tags For different Types of Tracking
codes. We can chose From These Templates (Built in).
1. Google analytics
2. Double click floodlight counter
3. Double-click Floodlight sales
4. Adwords Conversion tracking
5. Adwords Remarketing etc
(Continue)

6. 3. Rules
• Now we have to Define When our Created Tag should Fire.
•It’s Similar like Defining Goals in Google Analytics that if a User
Signup Count that Goal & if a user add item to Basket Count that
Event as Goal.
Google Tag manager [GTM] support these Rules.
URL-based Rules: The tag is fired based on a specific URL. You
can define the rule so that the tag is fired on all pages, such as
for Analytics code to track v
Referrer-based Rules: The tag is fired based on the referral
source for the page.
Event-based Rules: The tag is fired based on a particular “event”
on the website. For example, the tag is fired when the user plays
a video or clicks a button.

7. Tag templates
Google Tag Manager comes with built-in templates for
Google AdWords Conversion Tracking, AdWords
Remarketing, Google Analytics, and Double-click
Floodlight.
Custom image tags
If you’d like to add a image tag that’s not yet included as
a tag template, just select the Custom Image tag type. .
Custom HTML tags
If you’d like to add an HTML tag that’s not yet included as
a tag template, just select the Custom HTML tag type.
Custom javascript
Custom javascript tags can be added using the Custom
HTML feature—just wrap your javascript with <script>
</script>

8. Debug Mode – This tool allows you to see if
your tags are firing correctly.
All of your tags can be seen in one place – You don’t have to go
to multiple pages to determine everything that you are tracking
and on what pages the tracking code is placed.
Marketing Guys , SEO Teams , PPC Teams can add
tags whenever they please without having to
coordinate with IT to put additional code on the
website
Less code to manage on your website
Easy to use interface
GTM Increase Overall Time to load your website that is
Going to be a Big factor in Latest Google Algorithms.

9.  Initial Setup – The initial process to set
everything up – adding the Google Tag
Manager container, removing all of the
old code, and determining what tags
need to be tracked and where – takes
some time and coordination.
 Debug Mode – Although it tells you whether or not
tags are fired, it still takes some investigative
work to determine why the correct tag is not firing
or why an incorrect tag is firing.

10.  There’s no need to worry about Google Tag
Manager disrupting your site.
 We’ve built in a tag Preview Mode and error-
recovery features like version
 History to make sure that no one will deploy a
tag that could break the
 Site. Plus, we’ve included user permission
controls to grant and manage
 Different levels of access.

11.  We’ve packed Google Tag Manager with lots
of great tools to take the pain out of tagging
for everyone. It’s built to
 Handle enterprise-level tagging needs, and
we have exciting plans for great new features.

12.  Asynchronous tag loading
 Define reusable variables
 Smart caching
 Tag Blacklist

13.  Google Tag Manager Fires all tags
asynchronously. This means tags load as
they’re ready to load, in parallel with other
page elements. So slow tags
 Won’t hobble your site or prevent other tags
from firing. This can lead to faster page loads
and more data collection.

14.  Google Tag Manager lets you select important
data elements on your site pages and collect
them easily. For example, you only need to
define
 Once where "total price" is found on your
page, and then Google Tag Manager can pass
that value through to all of your tags.

15.  Google Tag Manager minimizes the number
of requests made to our servers through the
use of intelligent caching, allowing bandwidth
to be
 spent on firing all your other tags.

16.  Our Tag Blacklist lets administrators define
specific tags or tag types that can never be
added to the site. This helps keep your site
safe from Malicious software

17.  Easy-to-use web interface
 Publish in seconds
 Preview Mode
 Debug Console
 Site tag overview
 Version history
 Reporting on tag firing

18.  Google Tag Manager takes advantage of
Google design principles to make the tool
straightforward and easy-to-use.

19.  With just a couple of clicks, you can add new
tags or edit your existing tags, and then
publish these changes to your users in
seconds.

20.  Want to see how the changes you've made
actually work before deploying live to your
site? Preview Mode gives you a glimpse into
how a new Tagging configuration would work
before you publish it.

21.  As part of our Preview Mode, Google Tag
Manager provides an additional tool to help
you understand how your tags are
functioning. Rather than Wading through lots
of extra detail in standard web-developer
tools, you can use our specialized Debug
Console to self-check which tags are firing.

22.  The overview lets you see all tags within your
container—and any associated rules—at a
glance. You can easily select a particular tag
if you need To make changes or remove it, or
you can add new tags at any time.

23.  Thanks to our versioning feature, you keep a
history of what's been published on your site.
If changes are made and you’d like to go back
to a Prior version, it’s easy to flip back.

24.  Coming soon

25.  Contact me if you have Any query &
question
 Email: Hassan@jamhassan.com
 Twitter:@jammhassan
 Facebook:jamhassan