LearnInbound_AnnaCorbett_GTM Events for GA4.pdf
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An introduction to GTM event tracking for GA4 presented at LearnInbound, March 2023.
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LearnInbound_AnnaCorbett_GTM Events for GA4.pdf
- 15. #LearnInbound AnnaAppenzeller What do we keep?
- 17. Event type categories Automatically collected
- 18. Event type categories Enhanced measurement
- 23. Enhanced measurement events file_download page_view scroll video_complete click video_progress video_start view_search_results form_start form_submit
- 24. Recommended events earn_virtual_currency join_group search login purchase refund select_content ad_impression sign_up spend_virtual_currency tutorial_begin tutorial_complete share
- 33. #LearnInbound AnnaAppenzeller Event type Automatically collected Enhanced measurement Action None
- 37. #LearnInbound AnnaAppenzeller Enhanced measurement scroll Triggered at 90% Custom event scroll Triggered at 25%, 50%, 75%, 90%, 100%
- 41. #LearnInbound AnnaAppenzeller Form submissions with enhanced measurement
- 50. #LearnInbound AnnaAppenzeller Existing parameters scroll_depth link_url page_title Naming conventions ● lowercase ● underscores_to_ separate_words
- 52. #LearnInbound AnnaAppenzeller Parameters values scroll_depth: 25% link_url: https://www.cats.com page_title: Hats for Cats Normalise!
- 53. #LearnInbound AnnaAppenzeller Which events are related
- 62. Ecommerce events add_to_cart view_cart begin_checkout view_item purchase refund add_payment_info add_shipping_info remove_from_cart add_to_wishlist select_item view_item_list select_promotion view_promotion
- 63. #LearnInbound AnnaAppenzeller UA EE GA4 ecommerce add detail impression add_to_cart view_item view_item_list purchase checkout purchase begin_checkout
- 65. #LearnInbound AnnaAppenzeller GA4 ecommerce datalayer window.dataLayer = window.dataLayer || []; window.dataLayer.push({ event: 'purchase', ecommerce: { currency: 'EUR', value: 57.15, tax: 2.17, shipping: 1.20, affiliation: 'Cat Discounts Store', transaction_id: 'c98-9562354', coupon: 'cats_on_demand', items: [{ item_name: 'Cat Hat', item_id: 'cat123', price: '57.15', item_brand: 'CAT', item_category: 'Animals', item_category2: 'Cats', item_category3: 'Hats', item_variant: 'Teal', quantity: '1' }] } });
- 66. #LearnInbound AnnaAppenzeller GA4 ecommerce datalayer window.dataLayer = window.dataLayer || []; window.dataLayer.push({ event: 'purchase', ecommerce: { currency: 'EUR', value: 57.15, tax: 2.17, shipping: 1.20, affiliation: 'Cat Discounts Store', transaction_id: 'c98-9562354', coupon: 'cats_on_demand', items: [{ item_name: 'Cat Hat', item_id: 'cat123', price: '57.15', item_brand: 'CAT', item_category: 'Animals', item_category2: 'Cats', item_category3: 'Hats', item_variant: 'Teal', quantity: '1' }] } }); window.dataLayer = window.dataLayer || []; window.dataLayer.push({ event: 'eec.purchase', ecommerce: { currencyCode: 'EUR', purchase: { actionField: { id: 'ORDER12345', affiliation: 'Cat Discounts Store, revenue: '57.15', tax: '2.17', shipping: '1.20', coupon: 'cats_on_demand' }, products: [{ id: 'cat123', name: 'Cat Hat', category: 'animals/cats/hats', variant: 'Teal', brand: 'CAT', quantity: 1, price: '57.15', }] } } });
- 68. #LearnInbound AnnaAppenzeller Set up your events
- 69. #LearnInbound AnnaAppenzeller GA4 ecommerce GTM variables
- 70. #LearnInbound AnnaAppenzeller GA4 ecommerce GTM item variable
- 71. #LearnInbound AnnaAppenzeller GA4 ecommerce GTM purchase trigger
- 72. #LearnInbound AnnaAppenzeller GA4 ecommerce GTM purchase tag
- 73. #LearnInbound AnnaAppenzeller GA4 ecommerce GTM purchase tag
- 78. #LearnInbound AnnaAppenzeller Set up custom definitions
- 88. #LearnInbound AnnaAppenzeller Give it 24 hours
- 96. Events in reports standard reports looker studio exploration reports real-time
- 99. #LearnInbound AnnaAppenzeller Audiences: Linking GA4 & Google Ads
- 100. #LearnInbound AnnaAppenzeller Audiences: Linking GA4 & Google Ads
- 110. #LearnInbound AnnaAppenzeller In GA4 ● Compare behaviour ● Trigger new events
- 111. #LearnInbound AnnaAppenzeller In GA4 ● Compare behaviour ● Trigger new events In Google Ads ● Retarget ● Create similar audiences
- 113. #LearnInbound AnnaAppenzeller Exploration reports: Free form Cats in hats Hedgehogs don’t need accessories Dogs with capes Rabbits in furry slippers
- 118. AnnaAppenzeller Resources: Templates: Migration sheet template GTM container Links to awesomeness: Analytics Mania Google’s list of GA4 event types and more Simo’s guide to GA4 ecommerce tracking And if you want to look at adorable kitties: Photo by Manja Vitolic on Unsplash Photo by Anusha Barwa on Unsplash Photo by YoonJae Baik on Unsplash Photo by Biel Morro on Unsplash Photo by Steve Harvey on Unsplash Photo by Loan on Unsplash Photo by Tomas Tuma on Unsplash Photo by Mikhail Vasilyev on Unsplash Photo by Timo Volz on Unsplash Photo by The Lucky Neko on Unsplash Photo by Gemma Evans on Unsplash Photo by benjamin lehman on Unsplash Photo by Daria Nepriakhina 🇺🇦 on Unsplash Photo by quentin touvard on Unsplash