Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Google Tag Manager

275 views

Published on

Outlines: Theory (Google Tag Manager, Tags, Triggers, Variables); Showcase; Learning Resources

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

Google Tag Manager

  1. 1. Google Tag Manager Lessons learned from non tech view. BUI ANH TUAN – Growth Marketing Lead tuanba@bravebits.vn All rights reserved © BraveBits JSC
  2. 2. Outlines Theory What is Google Tag Manager? Tags, triggers, variables. Showcase Google Analytics events tracking Integrating 3rd party services easily: Intercom.io Google Adwords story GTM & GA: events tracking with eCommerce funnel. (JoomlaShine) Learning resources (list)
  3. 3. Google Tag Manager Explained
  4. 4. What is Google Tag Manager?
  5. 5. Remember 3 things: TAGS TRIGGERS VARIABLES
  6. 6. A tag is a snippet of code that sends information to a third party, such as Google. What is a tag?
  7. 7. Google Tag Manager A free tool that consolidates your website tags with a single snippet of code and lets you manage everything from a web interface.
  8. 8. Typical code integration with 3rd services
  9. 9. Replaced with GTM code
  10. 10. ga('send', 'event', 'category', 'action', 'label') Are you familiar with this string?
  11. 11. Triggers -  A condition that evaluates to either true or false at runtime. -  Compare the value in a variable with the value that you specified.
  12. 12. Variables
  13. 13. Variables Conditions might include: -  Specific URL from referring pages, links, or for the page itself. -  The presence of specific HTML elements, IDs or classes. -  Cookie values -  Random number values -  Custom values via JavaScript.
  14. 14. GTM Supporting tools Google Tag Assistant - Chrome addon
  15. 15. GTM - Preview Mode
  16. 16. ENOUGH theory! It’s showcase time
  17. 17. nitro.woorockets.com
  18. 18. GOAL #1 We want to send event “purchase” to Google Analytics and understand the performance of crucial metrics. Let’s see how to do that with GTM.
  19. 19. Purchase Tag
  20. 20. Purchase Trigger
  21. 21. Let’s see how it works
  22. 22. GOAL #2 We want to integrate Intercom.io box on the landing page ONLY to talk with leads and get to know customers insight.
  23. 23. How did we integrate Intercom?
  24. 24. Applied to appear only on landing page
  25. 25. How to discover what trigger?
  26. 26. We wish to track the CONVERSION from our Google Adwords campaign and use remarketing. GOAL #3
  27. 27. Google Adwords Conversion fires!
  28. 28. Firing Tags
  29. 29. Google Remarketing?
  30. 30. GTM Tag & Adwords Account
  31. 31. Implementation to JoomlaShine project eCommerce funnel
  32. 32. Events Tracking with eCommerce funnel
  33. 33. Real Time Google Analytics Report
  34. 34. JoomlaShine eCommerce funnel 1. Product View 2. Add to Cart 3. Checkout a.  Reviewed order and ready to buy b.  Registered account & proceed to CyberSource / PayPal 4. Sale - Thank You
  35. 35. Showcase Time: let’s buy JSN EasySlider Buy JSN EasySlider PRO STANDARD with coupon code. Conditions: Enable Preview mode in GTM Open Real Time Google Analytics report
  36. 36. GA: Product Performance
  37. 37. Shopping Behavior
  38. 38. Top Conversions Path
  39. 39. Assisted Conversions
  40. 40. Assisted Conversions in details
  41. 41. GTM & Google Adwords
  42. 42. JSN EasySlider PRO ULM Tag
  43. 43. JSN EasySlider PRO ULM Trigger
  44. 44. JSN Product Thank You variable
  45. 45. DataLayer on JSN EasySlider page
  46. 46. ●  Intercom.io ●  Google Adwords Conversion / Remarketing ●  Facebook Conversion / Remarketing ●  Hotjar ●  … but it’s much more Using other 3rd party services via GTM
  47. 47. Valuable Resources Tags, triggers, variables, and the data layer (Google) Google Tag Manager Fundamentals (Google) Complete Guide to GTM from iPULLRANK Slideshare: Questions & Answers with TGM Moz: What is Tag Manager
  48. 48. Visit BraveBits at http://www.bravebits.co/join-us/

×