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Google Tag Manager Can Do What

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Presentation on GTM at WordCamp Raleigh. Sorry the live demo can't be included on the slides.

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Google Tag Manager Can Do What

  1. 1. Google Tag Manager Can Do What? @patrickstoxWordCamp Raleigh 2016
  2. 2. @patrickstoxWordCamp Raleigh 2016
  3. 3. What Is Google Tag Manager @patrickstoxWordCamp Raleigh 2016 Google Tag Manager is a tag management system that allows you to quickly and easily update tags and code snippets on your website or mobile app. Analytics, Conversion Tracking, Remarketing, etc.
  4. 4. What Is Google Tag Manager @patrickstoxWordCamp Raleigh 2016 It’s basically a JavaScript injector.
  5. 5. Data Layer @patrickstoxWordCamp Raleigh 2016 Data layer is simply a JavaScript array which is used to store information and send information to Google Tag Manager container.
  6. 6. Accounts & Containers @patrickstoxWordCamp Raleigh 2016
  7. 7. Workspaces @patrickstoxWordCamp Raleigh 2016
  8. 8. Support @patrickstoxWordCamp Raleigh 2016
  9. 9. What’s A Tag? @patrickstoxWordCamp Raleigh 2016 A tag is a snippet of code that sends information to a third party, such as Google. If you don't use a tag management solution such as Tag Manager, you need to add these snippets of code directly to files on your website or mobile app.
  10. 10. Tags @patrickstoxWordCamp Raleigh 2016 “Do Something”
  11. 11. Triggers @patrickstoxWordCamp Raleigh 2016 Tells Tags when to “Do Something”
  12. 12. Variables @patrickstoxWordCamp Raleigh 2016 Just like it sounds, they set Values to use when called upon. Lots of built in but can be custom as well
  13. 13. Variables @patrickstoxWordCamp Raleigh 2016
  14. 14. Version Control @patrickstoxWordCamp Raleigh 2016
  15. 15. Admin @patrickstoxWordCamp Raleigh 2016
  16. 16. WordPress Plugin @patrickstoxWordCamp Raleigh 2016 https://wordpress.org/plugins/dura celltomi-google-tag-manager/
  17. 17. @patrickstoxWordCamp Raleigh 2016
  18. 18. Remember? @patrickstoxWordCamp Raleigh 2016
  19. 19. Inject jQuery @patrickstoxWordCamp Raleigh 2016 Or really any scripts
  20. 20. External Link Clicks @patrickstoxWordCamp Raleigh 2016 http://www.lunametrics.com/labs/r ecipes/outbound-links/
  21. 21. File Downloads @patrickstoxWordCamp Raleigh 2016 http://www.lunametrics.com/labs/r ecipes/file-download-links/
  22. 22. Form Engagement @patrickstoxWordCamp Raleigh 2016 http://www.simoahava.com/analyti cs/track-form-engagement-with- google-tag-manager/
  23. 23. JavaScript Errors @patrickstoxWordCamp Raleigh 2016 http://www.simoahava.com/gtm- tips/track-javascript-errors-events/
  24. 24. Mailto Link Clicks @patrickstoxWordCamp Raleigh 2016 http://www.lunametrics.com/labs/r ecipes/contact-links/
  25. 25. Tel Link Clicks @patrickstoxWordCamp Raleigh 2016 http://www.lunametrics.com/labs/r ecipes/contact-links/
  26. 26. Scroll Tracking @patrickstoxWordCamp Raleigh 2016 http://www.lunametrics.com/labs/r ecipes/scroll-tracking/
  27. 27. Page Load Timing @patrickstoxWordCamp Raleigh 2016 http://www.lunametrics.com/labs/r ecipes/page-load-timing/
  28. 28. Engagement Timer @patrickstoxWordCamp Raleigh 2016 http://www.lunametrics.com/labs/r ecipes/engagement-timer/
  29. 29. YouTube @patrickstoxWordCamp Raleigh 2016 http://www.lunametrics.com/labs/r ecipes/youtube-tracking/
  30. 30. Cookies @patrickstoxWordCamp Raleigh 2016 http://www.lunametrics.com/labs/r ecipes/cookie-management/
  31. 31. Engagement @patrickstoxWordCamp Raleigh 2016 http://www.simoahava.com/analyti cs/track-content-engagement-via- gtm/ http://www.simoahava.com/analyti cs/track-content-engagement-part- 2/
  32. 32. Injecting Meta Data @patrickstoxWordCamp Raleigh 2016 http://www.simoahava.com/seo/dy namically-added-meta-data- indexed-google-crawlers/
  33. 33. JSON-LD @patrickstoxWordCamp Raleigh 2016 http://www.6dglobal.com/blogs/7- steps-pushing-json-structured-data- using-google-tag-manager-2015- 03-04
  34. 34. Weather @patrickstoxWordCamp Raleigh 2016 http://www.simoahava.com/analyti cs/send-weather-data-to-google- analytics-in-gtm-v2/
  35. 35. SERP Bounce Time @patrickstoxWordCamp Raleigh 2016 http://www.simoahava.com/analyti cs/measure-serp-bounce-time- with-gtm/
  36. 36. Send User IDs @patrickstoxWordCamp Raleigh 2016 Hotjar CRM https://www.portent.com/training/ connect-crm-web-analytics- platforms-actionable-insight
  37. 37. Lookup Tables @patrickstoxWordCamp Raleigh 2016 http://www.seerinteractive.com/bl og/gtm-match-table-generator/
  38. 38. Konami Code @patrickstoxWordCamp Raleigh 2016 http://www.simoahava.com/gtm- tips/add-konami-code-to-your-site/ Demo: http://www.sitevisibility.co.uk/
  39. 39. Google Tag Assistant @patrickstoxWordCamp Raleigh 2016 https://chrome.google. com/webstore/detail/ta g-assistant-by- google/kejbdjndbnbjgm efkgdddjlbokphdefk?hl =en
  40. 40. Reminders @patrickstoxWordCamp Raleigh 2016 Don’t fire tags in GTM and on page Don’t send personal information to GA
  41. 41. Resources @patrickstoxWordCamp Raleigh 2016 http://www.lunametrics.com/labs/recipes/ http://www.simoahava.com/ http://www.lunametrics.com/blog/ https://analyticsacademy.withgoogle.com/c ourse/5
  42. 42. It’s Demo Time! @patrickstoxWordCamp Raleigh 2016

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