Google global site tag (gtag.js) is one of the most effective and high-level approaches to tagging your web pages. The wide range of various accessible Google tags on your site will be replaced by using this tag. Google site tag connects all the associations for the wide range of various Google products on your site. To read more visit: https://ecommercetrends.co/ecommerce/google-global-site-tag/

1. A Detailed
Guide on
New Google
Global Site
Tag
August 19, 2022 4 min read

2. Google Analytics is welcoming new changes and improvements every
single day. To continue offering ease and convenience in the analytics
process, Google introduced its latest addition Google Global Site Tag.
Global site tag is one of the recommended scripts for the Google
analytics accounts for setting up Google analytics and the other
required Google products with a single script. So, what exactly is the new
site tag? What are its offered benefits? Is it really reliable for enhanced
conversions?
Let us dig in to understand everything you need to know about the latest
site tag.

3. What Is Google Global Site Tag?
Google global site tag (gtag.js) is one of the most efficient and advanced
ways of tagging your web pages. All the other available Google tags on
your website will be replaced using this tag. Google site tag works as a
single source of connection for all the other Google products on your
website.
With the introduction of the global site tag, the users simply have to
choose it instead of the universal analytics script. Place your site tag on
the head tag of every web page available.
Most importantly, this site tag enhances the convenience for the
businesses as it is compatible with all the popular Google products like
Google Analytics, Adwords, Firebase, etc.
It is to be understood that the site tag is not the next version or extension
of analytics.js as it is not just restricted to the Google analytics library.
The site tag extends its functionality and benefits to Google Ads
enhanced conversions along with many other Google products.
For instance –

4. Analyze users' interaction with your business website using Analytics.js
library. Conversion.js library is used for the conversion tracking of
Google Ads and gtm.js library is used to enjoy the best Google tag
manager benefits.
Now, the primary purpose of the site tag (gtag.js) is to replace all these
libraries with a single point of connection. Thus, it is popularly promoted
as ‘one tag to rule them all.’
Working Of The Google Global Site Tag –
The main motive of the Google global site tag is to act as a unique
connection tag to manage all Google products without any hassles. It
would be easier and more convenient to transfer the required data to
different Google products simultaneously and efficiently. With the use of

5. the global site tag, the entire working process will be changed from
tracking pageview to event tracking.
Read on-Essential Guide for GA4 Ecommerce
Tracking via GTM
The working of the Google global site tag can be understood in 3 simple
steps –
● It comes with a simple and easy installation process
● A single script works and manages all the used and available
Google products for the business
● Businesses can easily get started with any Google products with the
simple integration of gtag.js
Benefits Of Using Google Global Site Tag For
Business Websites –
The global site tag offers business websites many attractive and amazing
benefits. Some of them are as follows –
Convenient and simple website tagging:
One of the significant benefits of using site tag is simplified website
tagging. The global site tag works as a centralized script for all the
Google products on the website; thus, you simply need to paste the

6. gtag.js script on all the required web pages. That’s it; it is as simple as it
sounds!
Event data sharing:
The previously used Google analytics tool only limited data sharing to
the Google analytics tool. But on the other hand, the global site tag can
share the necessary event data to all the available Google tools like
Google Analytics, Firebase, outbound link clicks, gtm, Google ads, etc.
This also helps maintain transparency across various business processes
and operations to avoid any errors or confusion.
Better conversion rates:
The next benefit that is expected by the global site tag is the
much-required enhanced conversions. As every single Google product
aligns with the common motive, it can only be expected to have better
and high conversion rates within no time.
As the site tag operates as a single script, it becomes easier for the
business to manage all the Google products without any mistakes or
hassles.
Streamlined process:

7. Since businesses just need a single script for the convenient
configuration of Google products, the entire work can be categorized as a
simple streamlined process. This helps in increasing efficiency by
eliminating irrelevant work and processes.
The global site tag combines modernized technologies, processes, and
techniques to achieve the desired effective results.
Understanding and analyzing user behavior:
Thanks to the transparency and enhanced conversions, the global site
tag helps to better understand the user’s behavior and actions on the
website. The data concerning the user’s behavior is collected, stored, and
analyzed using common scripts, which give accurate results.
Universal Google Analytics vs. Google Tag
Manager vs. Google Global Site Tag
While a lot is being said about the offered benefits of global site tag, it is
essential to understand the key difference between Google tag manager
vs. Google analytics and site tag. Below is the simplified distinguishing
difference –
Universal Google Analytics Google Tag Manager Google Global Site Tag

8. It is a web analytics script to
collect users’ data according to
the landing page visits and
usage. It can be used just for
installing Google Analytics on
your website.
It acts like a container to install
all the required analytics
trackers for your landing web
pages. It isn’t limited to just
Google products but can be
used for adding other trackers.
It is a unique script to connect
Google Analytics with the other
Google products on your
website. Businesses can simply
install it on the web pages and
start tracking Google data
without any delay.
Steps To Install Google Global Site Tag –
You need a tracking code to successfully install and use the Google global
site tag on your business website. Look at the following steps that can
help you in the quick and hassle-free installation of the global site tag:
Open your Google Analytics account.
2. Enter the account name under the admin section.

9. 3. Once you have entered the account name, now select property and
currency.
4. Select your country.
5. As soon as you select your country, you will get 3 platform types to
choose
● iOS app
● Android app

10. ● Web
You can choose any platform according to your business requirements
and needs.
6. Then, you need to enter the URL of your website (ensure to use
HTTPS ://) after choosing the platform type. After entering the
URL, click on the ‘Create Stream’ button.

11. 7. You will find the global site tag on the next page. Simply copy the
code and paste the same into the ‘Head’ tag of your site’s web
pages.
That’s it! You have successfully installed the Google global site tag on
your business website.

12. Google Tag Manager Or Google Global Site Tag –
Which One Is Better?
You can choose a global site tag if you can handle all the code additions
on your own. On the other hand, you should choose the best Google
tag manager. if you have never handled the coding or header tags.
Can You Use Both Google Tag Manager And
Global Site Tag?
Google tag manager and site tag can be installed simultaneously on the
same webpage; however, it is not recommended as it can cause system
conflicts. If you are using both, it is advisable to remove anyone for
better accuracy.
Moreover, you may also face reporting issues if you try to add Google
universal code and site tag together. They both share data layer features
along with many other resources; therefore, you should always test the
data implementation for your business website for the best results.
Final Thoughts:
Undoubtedly, the site tag is one of the best Google introductions as it
overcomes all the issues and problems concerning Google analytics and
tracking other Google products. With the global site tag, you just need

13. one script to connect all the Google products; thus, it ensures a simple
and convenient integration process with enhanced conversions. If you
still have any more doubts about the site tag, you can reach us in the
comment section. We ensure extending professional assistance and help
to provide all the relevant information you need.
Source Link :- A Detailed Guide on New Google Global Site Tag
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