Learn to use Twitter & Instagram for business.

2.  Today you’ll learn how to
 Set up yourTwitter & Instagram accounts & profiles
 Post, reply, retweet, follow others, etc.
 Start building a following
 Understand the “language” ofTwitter & Instagram
 Save time with management tools/apps
 Take yourTwitter & Instagram presence to the next level
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3.  Questions? Ask Bruce.
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4. Like a cocktail party at a trade
show:
You’re there to make new
business connections, NOT to
be a pushy salesperson.
Talk to people, demonstrate
your expertise, but DO NOT be
“salesy”
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5. Download this slide deck at http://bit.ly/mccctwitterinstagram

6. Just like networking “in real life”, building relationships
and trust takes time.
Get to know your followers by conversing with them
regularly.
At the same time, demonstrate your expertise and build
thought leadership by sharing useful information.
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7. Go toTwitter.com
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8. Username (i.e. “handle”) = 20 characters
Make it easy to remember & related to your
brand
Avoid numbers, dashes, underscores
YourTwitter URL will be
http://Twitter.com/YourUsername
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9. If your desired name is taken, consider adding state or company
abbreviation instead of numbers, i.e. “GreenVisionNJ” or
“GreenVisionInc” instead of “GreenVision1”
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10. Upload a photo
NO EGGS!
Add location,
website & bio
DO NOT connect to
Facebook
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11. Tweets on
Facebook look
weird &
unprofessional
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12.  Use search box at top to
search for companies
you know/like
 Click on the “Accounts”
tab
 Click “Follow” or click on
company name to
preview their profile
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13.  Watch your stream for
conversations. Follow the
people they are talking to.
 Go to websites of prospects
or companies that fit your
target market. Look for a
Twitter icon.
 UseTwitter’s “Find Friends”
(searches your contacts) and
“Who to Follow” features
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14. Look for replies in a person’s stream. That tells you whether they are
conversational or not. Follow conversational people.
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15. Updates from
users you
follow appear
in your “feed”
or “stream”
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16. Will be seen by your followers and/or anyone
who visits your profile page.
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17.  Hover over a tweet
 Click “reply”
 Type response
after username
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18.  The user you replied to
 Any other users whose usernames are included
 Anyone who is following the both of you will see the reply in
their stream
 All others will only see your replies if they go to your profile
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19.  Replies start with username
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20.  Click “Reply”
 Type in
response
after
username
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21.  Direct messages are
private messages
between two parties
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22.  Mentions are when a
username is inserted in
a tweet somewhere
other than the
beginning
 Unlike replies,
mentions are seen by
all of your followers
 Your mentions are
found under the
“Notifications” tab
 Reply to all of them!
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23.  A retweet is when someone “re-shares” your tweet
 People retweet to redistribute useful info to their followers
 Also used as a way of saying “I agree!”
 Reply to all of them!
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24.  Reply to all Mentions & Retweets with at
least a “thank you”
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25. •A hashtag is a word (or words with no spaces)
with the number sign (#) in front. I.e.
#Quickbooks
•Hashtags are hyperlinked (clickable)
•Click on a hashtag to view all conversations
with that tag
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26. •Search for a hashtag in the search box
•Use the results to find relevant people to follow
•Use the results to “jump in” on conversations or start
them by replying to the tweets you found
•Add hashtags to your tweets (sparingly) to help
relevant people to find & converse with you
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27. Download this slide deck at http://bit.ly/mccctwitterinstagram

28.  Post about your newTwitter account on
other social media platforms
 Include a link on biz cards & in email sigs
 Converse, Converse, Converse!
The more you converse onTwitter, the
more followers you will get.
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29.  Build following gradually to maintain a
good ratio”
 AnyTwitter user can follow up to 2,000 other
Twitter accounts without restriction.
 Once you hit 2,000, the number you can follow
depends on how many people follow you.
 Need about 80% follower-to-following ratio
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30. Management
 TweetDeck
 Hootsuite
 SproutSocial (my
favorite)
Clean Up
 ManageFlitter
 Twit Cleaner
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31.  TrueTwit validation
 Paper.li auto-tweets
 Triberr
 Unfollowing monitors like “Who
Unfollowed Me”
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32.  Participate inTweetChats
 Start & manage aTweetChat
 HoldTwitter contests
 Trade show or other live event tweeting
 Build topic-specific lists
 Watch your metrics & continuously
improve them (i.e. engagement ratio)
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33.  Number of reply tweets divided by
number of non-reply tweets multiplied
by 100.
 Resulting percentage is engagement
ratio. Should be as high as possible.
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34. Download this slide deck at http://bit.ly/mccctwitterinstagram
 Instagram is a mobile photo-sharing app
 For brands, it’s all about “brand
storytelling”
 Show off your products
▪ Especially pretty ones or yummy ones!
 Show your company in action
 For personal branding, let business contacts
have a controlled glimpse into your personal life

35. Download this slide deck at http://bit.ly/mccctwitterinstagram
 Not just for kids anymore! But most users
are still under 34
 There are over 300 million monthly active
users
 There have been over 20 billion photos
shared
 Instagrammers share 70 million (plus)
photos and videos each day

36. Download this slide deck at http://bit.ly/mccctwitterinstagram
 Can only use from mobile device
 Pictures only – no links!
 Except for one link in your profile to your
website
 Individual posts can’t have links

37. Instagram users like to follow
their favorite brands to keep up
with what’s new
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• Latest product
releases/styles
• This week’s menu
specials

38.  They also follow accounts for visual appreciation and
inspiration
 Photography
 Art
 Beauty/Fashion
(hairstyle & makeup ides)
 DIY Ideas
(Interior design, Landscaping etc.)
 Humor
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39. Instagram is easiest for B2C, but can
work well for B2B also
Some good examples of B2B brands
on Instagram are:
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IBM
Hootsuite
Mailchimp
Infusionsoft
CBRE
Intel
FedEx
Microsoft
Salesforce
Staples

40. Patti Singer of Follow
Me Social Media
Consulting helps Morris
Brick & Stone
(@morrisbrickstone), a
local B2B company,
show off how their
products are used by
the landscape
contractors they sell to
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41. Without the ability to share links to
articles, thought leadership can be
hard to establish on Instagram.
Consider sharing your wisdom by
making quote images with a tool like
Quozio, BeHappy.me, or Pinwords.
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42.  Install the mobile app
 Sign up for an account
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43. Username = 30 characters
Make it easy to remember & related to your
brand
Avoid numbers, dashes, underscores
Your Instagram URL will be
http://Instagram.com/YourUsername
Download this slide deck at http://bit.ly/mccctwitterinstagram

44. If your desired name is taken, consider adding state or company
abbreviation instead of numbers, i.e. “GreenVisionNJ” or
“GreenVisionInc” instead of “GreenVision1”
Download this slide deck at http://bit.ly/mccctwitterinstagram

45. •A hashtag is a word (or words with no spaces)
with the number sign (#) in front. I.e.
#Quickbooks
•Hashtags are hyperlinked (clickable)
•Click on or search for a hashtag to view all
photos with that tag
Download this slide deck at http://bit.ly/mccctwitterinstagram

46. •Search for a hashtag in the search box
•Use the results to find relevant people to follow
•Use the results to “jump in” on conversations or start
them by replying to the tweets you found
•Add hashtags to your photos (sparingly) to help
relevant people to find & converse with you
Download this slide deck at http://bit.ly/mccctwitterinstagram

47.  Use search feature to search for companies you
know/like
 Use tag search feature to search for and follow users
posting about your topic
 Connect to Facebook to find FB friends
 Connect to phone contacts
 Follow back people who follow you
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48. Updates from users you
follow appear in your
“feed” or “stream”
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49.  Like and comment on items in your feed
 Like and comment on hashtags related to
your brand/product/service
 Repost photos of people using your
products/service (ALWAYSASK FOR
PERMISSION & GIVE CREDIT)
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50. • Will be seen by your followers and/or
anyone who visits your profile page or
follows the hashtags you add to it
• Can take photo through the app or upload a
preexisting photo to the app
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51.  Reply to comments (tagging the
@username of the person you’re
talking to)
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52. Download this slide deck at http://bit.ly/mccctwitterinstagram

53. Management
 Instagram app is best
 Latergramme for
scheduling
 But still need to post
via mobile
 Regrann for reposting
Measurement
 IconoSquare
(formerly
Statigram)
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54.  Hashtag-based
contests/giveaways
 Combined
Facebook/Instagram
photo contests
 Custom graphics
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55. Download this slide deck at
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