1. The document provides tips for optimizing a Twitter page and posts, including adding a profile picture, header image, bio, custom URL, and calls to action. It recommends getting verified and claiming a Twitter handle. 2. Tips are provided for creating tweet threads with multiple connected tweets, using images and hashtags effectively in posts, and pinning and embedding popular posts. 3. The document outlines how to use Twitter search, lists, cards, and events ads to find influencers and engage with relevant conversations on Twitter.

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Part 5
Twitter Page & Posting Tips

2. Add a profile picture or
logo and make sure its
clear
TWITTER PAGE TIPS
Use a high quality
header image and put
your call to action on it!
Add your business
name in your Bio
Get verified! Earning a
blue check mark on
your profile
Claim custom URL
(twitter address)
Write a short bio
description and add a
call to action
You will only earn
verification if you
are popular and
regularly posting
on Twitter.

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TWITTER PAGE
Pro Tip
If you include a
#hashtag make
sure its relevant
to your business.
Profile Picture
Avoid uploading a logo
with text, instead upload a
clear bold image or a
picture of yourself so it
stands out.
Consider adding a
#hashtag in your bio.

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POST THREADS
Tweet Too
Short?
Sometimes you may need more
than one Tweet to communicate a
single message. The official
Twitter method is to create a
thread; a series of connected
Tweets.
The Thread
1. Click the Tweet button to draft
a new Tweet.
2. To add another Tweet, click
the highlighted plus icon.
3. When you have finished
adding all the tweets you want
in the thread, click the “Tweet
all” button.
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Just 2-3
A thread with 2 or 3 Tweets will
appear connected by a line
distinguishing them as a bundle.
If there are more than 4 Tweets in
a thread viewers will need to click
on “show this thread”.
Walkaround
TwitLonger allows you to type in
as long a message as you like, it
will then post that message on
your Twitter page. The first
portion is visible, then users need
to click on the URL to view the
rest.

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PICTURE COLLAGE
4 images =
1 message
Spell out a single message
across 4 separate images.
You can provide step-by-step
tutorials, or tell a story with
multiple images.
Tag People In
Along with this feature you
can tag up to 10 people.
Those tagged in will receive
a message.
4 in 1
You can upload up to 4
pictures for one post.
Multiple images display as a
collage: one main image and
three smaller ones.
Be Creative
You could use the images to
display the winners of a
competition, testimonials or
you can display a product in
action.

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PICTURE WITH EVERY POST
Pro Tip
Make sure if you
add a picture to a
post that it is
relevant.
Picture Post
Research shows that a
post with a picture on
Twitter is twice as likely to
be shared or have a like
than those without.
Always include a relevant
picture.
Vary the pictures:
some should have
relevant content on
it.

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GROUP HASHTAGS
Theme Your Hashtags
Put Hashtags In to Groups
Use 1-2 Hashtags Max
For Each Tweet
Use “Events” Section
Hashtags = x2 Engagement
Different Tweet =
Different Hashtag
Not every message is the
same. With Twitter is
important to group your
#hashtags so when you
Tweet about a certain
topic, the hashtags you
use relates to it.
Grouping hashtags
means that each Tweet
relates nicely to that
keyword. It prevents
confusion and means
your tweets will get found
more easily in a crowded
market.
Make use of Twitter’s
Analytics. In the Events
section you can see the
current trends. Therefore,
you can create thresh
#hashtags to build brand
awareness.
Research shows that if
you use more than 2
#hashtags in a Tweet it
tails off very quickly.
Remember Twitter is for
creating short content.
https://blog.twitter.com/en_gb/
topics/events.html
https://business.twitter.com/e
n/blog/How-to-event-
targeting-Twitter.html

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TWITTER MOMENTS
Variety
Try to keep the number
of tweets in the
Moment to a
reasonable leve; up to
10 is fine. Vary the
types of tweets you are
showcasing.
Spark Curiosity
Write a short headline
to spark curioristy.
Both the description
and cover photo of
your Moment will be
what people see in
their feed.
Moments
Click on the lightening bolt
with the + icon in the top
right. This is where you
create your moments post.
More Menu
On the left side of your
Twitter page, select “more”
from the menu list. From the
menu list that pops up,
select “moments”.
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RE-TWEET POPULAR ONES
Twitter gets very busy with several Tweets a
day appearing on people’s Timelines. The
Algorythm selects what it feels is relevant for
you to see first. With that in mind, you
should re-tweet popular posts every 3-4
months so it can be discovered by all your
followers.

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RE-TWEET LINK
Pro Tip
Click To Tweet
Your Tweet
Your Tweet should look something like
this:
“Consistency is one of the key
strategies to rocking your social media
strategy via @1imarketinghacks
[Tweet This]”.
The “Tweet This” is the clickable link.
What Happens
The clickable link you generate from
Click To Tweet opens up the user’s
Twitter account and pre-populates the
status update box with the chosen quote.
Enter a quote from your blog
or website that you want
others to tweet.
Click the “Generate Tweet
Link” button to create the
custom URL.
Share the link
Add @Username
Adding the @username provides and
element of attributions, which might also
gain some interest.
Pro Tip 2
Another strategy involves using it on
the “Confirmaiton” page that loads
after a purchase on your website. It
provides an opportunity to enourgae
someone to share their excitement.
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PINED & EMBEDDED POSTS
Pin a Post
On your timeline, pin popular
posts or posts that are
important. This is the first
thing they will see when
viewing your page.
Imbed Posts
Embedded posts can drive
traffic from a blog,
newsletter, website etc to
your Twitter Page.
“Publish Twitter” is a great free
tool to imbed Twitter page feeds.
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Imbedded posts
are good for
driving traffic to
your SM page.
Imbedded posts
are best for
contests.

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FIND OUT WHEN
YOU GET MENTIONED
Warble
Use Warble to find out
when keywords or your
website gets mentioned
in Twitter.
You will reveive an email
when it gets mentioned.

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TWITTER
SEARCH ADVANCE
Negativity
You can search for negative
comments about your
business, simply by adding
“bad”, “sucks” etc on the
end of your searched
phrase.
Saved Search
You can save standard
searches to save time.
To do this, click on the 3
dots and select “Save
search”.
@Mentions
@mentions and your
website can also be
searched, giving you the
chance to reach out to
customers quickly.
Keywords
Twitters Search Advance
feature is not only really good
for finding influencers, but
also for keywords and
#hashtags.

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CREATING LISTS
Describe It
Give your list a name
and description.
Choose if you want it
to be public or private.
Add People
Search for people to
add to your list and
insert them via the
cog menu in search
results or at the top of
their profile.
Create List
On the left side of
your profile page,
click on “Lists” and at
the top right, click the
list icon with the +
symbol on it.
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Lists give you the opportunity
to theme your contacts into
groups; potential customers,
most passionate fans etc.
List let you check in on the
activity so you can more easily
pick the choose the best time to
reach out.
Tip: Joining lists is a useful
way to discover themes &
content to share. They also
give you the chance to reach
out more people.

15. 15
Menu 1
Under the ‘”Creatives”
menu select “Cards”
Create Your Card
This where you add a headline, uload a video, add a
website link etc. Tip: headline is 70 characters max.
Compose It
When you’re ready,
click the “Tweet”
button. NB: Untick the
“Promoted-only” box.
Head to Twitter Ads
You’ll find this by
clicking on your profile
and then “settings”
icon in the top right
hand corner.
Menu 2
Click the blue “Creative Card” drop down button
and select “Video website Card”.
Tweet It
Your cards will appear in your library. Click the
“Tweet” icon to add it to a new tweet.
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TWITTER CARD
HACK #50
Twitter Cards allow you
to attach rich
information (photos,
video, sign up forms,
product information
etc) to tweets in the
form of cards.
There are 7
different types of
cards.
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Head to Twitter Ads as per
Step 1.
Click the ‘Go to Twitter Ads’
button.
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ENABLING “CREATIVES” TAB
In order to access Twitter Ads you’ll need to add a payment
method. This will not be charged for creating the card.
Confirm your timezone then click
‘Let’s go’.
In the top right there will be your
account name with a drop down
menu.
Click ‘Add new payment
method’.
Add a card to your account and,
as if by magic, the ‘creatives’ tab
will appear.

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TWITTER “EVENT” AD
Find An Event
Look for events relevant
for your business and find
the hashtag that is being
used to promote it.
Create Ad
Create your Ad as
standard, only this time
use the hashtag for the
event and ensure the Ad
is specific for that.
Tweet
Two weeks leading up to
the event, create ta
series of weets relevant
to the event, using the
hashtag.