The Instagram algorithm can seem annoying but businesses have to learn to be friends with it. Scheduling posts can help achieve consistency, which is important if you want to boost engagement and grow your following. Let’s take a look at some scheduling tools that will help you hack the Instagram algorithm.

1. 1341 W Fullerton ave STE 176
Chicago, IL 60614
(312) 888 6497 | devvela.com
HACKING
THE INSTAGRAM ALGORITHM
WITH SCHEDULING TOOLS
2018

2. When it’s been seven years since you created your Instagram account, it seems that you’ve
seen it all: standard photo filters, all kinds of frames, food shots, #365project,
#100happydays, #TBT, #icebucketchallenge, #followmeto, selfie madness, hot legs or hot
dogs, vines, Facebook acquiring Instagram, Instagram feed algorithm change (hi Facebook),
first ads, live videos, stories, and thousand other updates to the popular social platform.
When Instagram becomes an internal part of your daily routine, a means for shopping and
finding your next fun spot, and when you realize that your friends on Instagram are
becoming bloggers, you begin to believe that you know everything about the platform. Or
almost everything.
And when you find yourself a corporate team member with the largest number of
subscribers on Instagram, and there is no SMM-person in the company, you accept the
challenge of managing the corporate account with enthusiasm. Such a piece of cake!
In reality, things are a bit more complicated. You immediately face two problems:
1) The new Instagram feed algorithm that is meant to make your newsfeed more
customized and engaging. Honestly, it fails at its core. The previous version of the
algorithm that showed the most recent updates was great, and I believe that
Facebook should contemplate that.
HACKING
THE INSTAGRAM ALGORITHM
WITH SCHEDULING TOOLS
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3. 2) Consistency! Managing a business account requires a system. You should hold to the
content plan and the schedule based on engagement peaks, come hell or high water.
In our case, you also have to consider the significant time difference, because the two
offices of Devvela are located in two hemispheres.
Well, managing a corporate account still is fun, but you have to #takeitseriously.
In this blog post, I’m going to share how I solved these two problems and equip you with a
couple of lifehacks that will help make your profile more popular without driving you crazy
or sucking up your valuable time.
The new Instagram algorithm
Let’s begin with explaining the new Instagram algorithm. Put in a nutshell, the algorithm
organizes updates in your Instagram feed so that you see the most relevant content on the
top. Content relevance is measured based on your activity, such as your most frequent likes
and visited profiles. This makes you, as a business profile manager, want to convince the
new Instagram algorithm that your content is relevant to your target audience. The following
tips will help you hack the algorithm:
1) User engagement matters. Update when most of your subscribers are online. Refer to
Instagram insights for information on the activity peaks of your audience. There are
also some third-party services that allow you to see the stats.
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4. Instagram account statistics
Once your update has been posted, the Instagram algorithm will limit its visibility to 10% of
your overall audience. Should user engagement with the publication be high enough, the
algorithm will present it to the other 90% of your subscribers.
2) Be highly responsive. You have 60 minutes to reply to a comment for your publication
before the algorithm lowers the visibility of your update.
3) Comments that are shorter than four words are not factored into engagement.
4) Don’t edit, remove or re-publish an update again. All these actions are a red flag for the
Instagram algorithm, causing visibility to drop. Draft first, review twice, and then post. Keep
careful and orderly!
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5. 5) Hashtags are a powerful tool to boost your engagement — if you don’t use the same ones
every day. This might work as a spam signal to the Instagram algorithm, which will end with
your account being suspended or banned.
6) Trendy hashtags don’t work. Your update with a trendy hashtag will be buried by a ton of
other posts in seconds, unless you’re Beyonce or Taylor Swift. Focus on something that has
been at the constant level of hotness for weeks, months, or even years. Going creative on
hashtags can sometimes become a bit of a challenge. I personally use all-hashtag.com when
I’m in need of new hashtag ideas.
Hashtag suggestion tool
7) Follow hashtags. Although it is not quite clear yet how this works, there have been claims that
following certain hashtags signal the Instagram algorithm to put your profile ahead of others making
it more popular.
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6. 8) Stories are a great way to boost engagement. They appear in a chronological order with
your favorites on the top.
9) Last, but not least: your content. The Instagram algorithm is a technology subject to
hacking, but not with uninteresting, boring updates. Keep it natural, keep it human, and
people will want to engage.
There are many details that escape your notice when managing your own personal profile.
When it comes to building a solid corporate presence on Instagram with all the aspects you
have never considered before and all the goals you have never tried to achieve with your
personal account, the complex universe of the popular social network unfolds for you
quickly. I can tell you how this happened to me. I was trying to keep everything in the hopper
to hack the Instagram algorithm — until I realized that my own brain and the app were just
not enough. This made me google some software that would help me solve some of the
most challenging issues and, finally, harness the new Instagram algorithm.
One such issue was organizing and storing the content. You have to keep it on your
smartphone and then draft a publication using the device (remember, you don’t have a
second chance, because editing a published post causes engagement to drop). This made
me search for an Instagram scheduling tool that would allow me to compose, edit,
automate, and publish via desktop computer.
Choosing the right Instagram scheduling tool
I began my search with free services and applications.
Crowdfire
The makers of Crowdfire promise that the app will “help you discover and schedule content,
and manage all your social accounts from one place.” The application supports a plethora of
social platforms, allowing you to access and manage your profiles across all of them.
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7. Managing social accounts with Crowdfire
Another feature of this app worth a mention is your in-app feed, based on the topic
preferences that you are asked to specify when signing up. The feed updates can be shared
with one click, but, to be honest, I found the whole feed thing more annoying than helpful
because it doesn’t actually help and, still, you can’t hide it.
Crowdfire in-app feed
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8. Composing a publication and posting to Instagram from computer with Crowdfire is easy.
You can set up a calendar and the specify the best time to post. In its free version, the app
allows you to schedule up to two posts a day.
Scheduling an Instagram post with Crowdfire
Seems like what we’ve been looking for, right? Well, not so much. At some point, I realized
that “scheduling” with Crowdfire doesn’t mean auto-posting to Instagram. You make a note
in the calendar to get a notification at the right time and publish your post manually.
However, this isn’t specifically this app’s fault. I couldn’t find another similar free application
that would allow for scheduling as auto-posting to Instagram — due to the Instagram’s
constant war against spam bots, I guess. Even so, there is something that Crowdfire, as I
believe, shouldn’t be doing: they never tell you that scheduling does not imply automation
until you proceed to publishing your first post.
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9. This application allows you to post to Instagram from PC — once you have installed their
mobile app.
.
Crowdfire mobile dashboard
The mobile app sends you reminder notifications when the time comes to publish your
scheduled posts. You then sign in to your Instagram account via Crowdfire and manually
forward your content to the Instagram feed of your target audience.
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10. Posting to Instagram via smartphone
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11. Crowdfire has a user-friendly design, though most of the app’s functions were not relevant
to me. The only thing that really annoyed me were these endless in-app feed updates with
articles. However, the main reason why the app isn’t something I was looking for is that it
does not allow to auto-post to Instagram.
Later
Later was the next app I came across and decided to give a try.
I must admit, I found Later’s design to be more appealing than that of Crowdfire. It looks
good and is simple and clean of any unnecessary stuff. Before you can compose a
publication with Later, you have to upload your images to the in-app gallery.
Scheduling an Instagram post with Later
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12. Later desktop dashboard
The free version of Later allows up to 31 posts a month. Basically, its function and usage are
very similar to those of Crowdfire. Both of the apps make managing an Instagram account
less of a challenge — but neither of them solve the main problem: delayed posting to
Instagram.
Later mobile app dashboard
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13. Posting to Instagram with Later
I had to check on some other similar free apps before I discovered that none of them offer
the post automation feature. But I still needed to find out how to schedule instagram posts,
so I switched my focus to paid services.
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14. Buffer
Posting to Instagram from computer with Buffer
Buffer promises to roll out the automated scheduling feature on March 23rd. According to
the company, it will be available to business profiles in all subscription plans, including the
free one. Right now, Buffer requires that you install the app and use your hands to post.
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15. Announcement by Buffer CEO
Posting to Instagram from computer with Buffer
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16. Schedugr.am
Posting to Instagram from computer with Schedugr.am
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17. Schedugr.am is what I was looking for. But why ask me for my credit card when I sign up for
a free trial? Yes, you are an Instagram scheduler, but we’re not that close yet!
Schedugr.am billing page
The price is calculated based on the number of accounts and follower size of each account:
Schedugr.am pricing
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18. Parasite
Homepage of Parasite, an Instagram scheduling and auto-posting tool
At last, a paid Instagram scheduling tool that provides a free trial with no nonsense! Just sign
up and go, even mobile app installation not required. Parasite allows you to view other
profiles, create templates, access stats (if you add a proxy), and upload photos and videos.
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19. Composing an auto-post to Instagram
After trying several similar services, I opted for Parasite and subscribed for its basic plan
which covers one account with no direct messaging for the comfortable monthly fee of $5.
Parasite provides only what’s truly important: scheduling posts and delivering them
automatically into my target audience’s Instagram feeds, and Instagram account
management. Scheduled publications save my precious time hacking the Instagram
algorithm, and the time can be used for more valuable things — such as our new projects at
Devvela.
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20. In 2016 and 2017 Devvela was named as one
of the top mobile app development agencies
in Chicago according to Clutch, a research
firm that is located in Washington, DC.
About
Devvela is a web and mobile development
agency with headquarters in Chicago, Illinois.
Established in 2007, the core team has grown
to over 30 people across two continents, with
offices in Chicago, Tallinn and Yekaterinburg.
Devvela engineers are highly experienced in
responsive web design and development,
mobile development, and
eCommerce/mCommerce development. Year
by year, we’ve been gathering experience to
deliver top-notch quality work on your custom
digital product.
We provide the full range of services for all
platforms including the Web, iOS and Android,
and master stack of emerging technologies
such as Big Data, Machine Learning, Predictive
Analytics, IoT, VR and AR. Our main competitive
advantages are true adherence to Agile
principles and competence in delivering a
working product in a short time frame and
within minimal budget.
Among our clients, you can find a true variety
of firms ranging from world famous artists
(Dale Chihuly’s Workshop) to startups (Player’s
Health) and social projects (Bunker In A Box). In
2016 Player’s Health, an athletic injury
management app won Google Demo Day and
got in sight of the most prominent VCs.
https://clutch.co/profile/devvela

21. Looking forward
to hearing from you!
hello@devvela.com
(312) 888 6497
1341 W Fullerton ave STE 176
Chicago, IL 60614