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4 types of ad campaign
4 types of ad campaign
4 types of ad campaign
4 types of ad campaign
4 types of ad campaign
4 types of ad campaign
4 types of ad campaign
4 types of ad campaign
4 types of ad campaign
4 types of ad campaign
4 types of ad campaign
4 types of ad campaign
4 types of ad campaign
4 types of ad campaign
4 types of ad campaign
4 types of ad campaign
4 types of ad campaign
4 types of ad campaign
4 types of ad campaign
4 types of ad campaign
4 types of ad campaign
4 types of ad campaign
4 types of ad campaign
4 types of ad campaign
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4 types of ad campaign

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  • 1. Types of AdvertisingTypes of Advertising CampaignCampaign Novrita Widiyastuti, S.SosNovrita Widiyastuti, S.Sos
  • 2. By Target AudienceBy Target Audience  Trade AdvertisingTrade Advertising  Consumer AdvertisingConsumer Advertising
  • 3. Trade AdvertisingTrade Advertising  The trade consist of enterprising business peopleThe trade consist of enterprising business people  For distributor, wholesaler and retailerFor distributor, wholesaler and retailer  They are concerned only to know if these qualities willThey are concerned only to know if these qualities will make the product saleable to their end-customers andmake the product saleable to their end-customers and earn themselves income and profitearn themselves income and profit  Contents of trade advertising are the promotionalContents of trade advertising are the promotional support that is planned in terms of launch advertisingsupport that is planned in terms of launch advertising  Include planned sales promotion schemes to encourageInclude planned sales promotion schemes to encourage customers and consumers to try and buy the productcustomers and consumers to try and buy the product  Incentives for the retailers might also be includedIncentives for the retailers might also be included  Trade advertising also states the point-of-sale (POS) andTrade advertising also states the point-of-sale (POS) and display material available as well as any in-storedisplay material available as well as any in-store demonstration that are planneddemonstration that are planned
  • 4. Consumer AdvertisingConsumer Advertising  Generic AdvertisingGeneric Advertising  Product AdvertisingProduct Advertising  Brand AdvertisingBrand Advertising  Range AdvertisingRange Advertising  Corporate AdvertisingCorporate Advertising  Retail AdvertisingRetail Advertising  Co-operative AdvertisingCo-operative Advertising
  • 5. Generic AdvertisingGeneric Advertising  Generic advertising means advertising aGeneric advertising means advertising a product type rather than a brand and isproduct type rather than a brand and is usually undertaken by a trade associationusually undertaken by a trade association or consortium of manufacturers andor consortium of manufacturers and suppliersupplier  Does not promote a particular supplier butDoes not promote a particular supplier but promotes the overall benefits andpromotes the overall benefits and advantages of the product typeadvantages of the product type  Eg: Got Milk?Eg: Got Milk?
  • 6. Product AdvertisingProduct Advertising  Concentrates on promoting the benefitsConcentrates on promoting the benefits and advantages of the product, such asand advantages of the product, such as the price, value and performancethe price, value and performance  Eg: Rinso, Coca Cola, etcEg: Rinso, Coca Cola, etc
  • 7. Brand AdvertisingBrand Advertising  The emphasis of brand advertising is onThe emphasis of brand advertising is on the brand name, with sometimes little orthe brand name, with sometimes little or no reference to the productno reference to the product  The essence of brand advertising isThe essence of brand advertising is usually image building for the total productusually image building for the total product offering-developing that feeling of goodwilloffering-developing that feeling of goodwill between the branded product or brandbetween the branded product or brand name and the customername and the customer  Eg: NikeEg: Nike
  • 8. Range AdvertisingRange Advertising  Promote complete range of productsPromote complete range of products  Range are frequently promoted in a singleRange are frequently promoted in a single commercial or advertisementcommercial or advertisement  Eg: Rinso-Molto, PixyEg: Rinso-Molto, Pixy
  • 9. Corporate AdvertisingCorporate Advertising  Promotes the company not the individualPromotes the company not the individual productsproducts  Also used for financial advertising to re-Also used for financial advertising to re- assure existing shareholders, launch aassure existing shareholders, launch a company on the stock exchange or attractcompany on the stock exchange or attract new investorsnew investors  Eg: XL, Telkomsel, IndosatEg: XL, Telkomsel, Indosat
  • 10. Retail AdvertisingRetail Advertising  The message may be based on whatThe message may be based on what brands and products they have or thebrands and products they have or the range of goods that they can offer, thoughrange of goods that they can offer, though it may also include additional benefits likeit may also include additional benefits like a convenient location, free parking, late-a convenient location, free parking, late- night opening or even a restaurant/coffeenight opening or even a restaurant/coffee shopshop  Eg: Carrefour, Electronic city, etcEg: Carrefour, Electronic city, etc
  • 11. Co-operative AdvertisingCo-operative Advertising  The message is relative simple-for aThe message is relative simple-for a limited period, this brand/product/modellimited period, this brand/product/model pack is available only at this outlet at apack is available only at this outlet at a special offer price or with a giftspecial offer price or with a gift  Eg: Credit card BCA-Starbucks, XL-Eg: Credit card BCA-Starbucks, XL- Blackberry, etcBlackberry, etc
  • 12. Direct-Response AdvertisingDirect-Response Advertising  Direct advertising is advertising toDirect advertising is advertising to customer who deal with the manufacturercustomer who deal with the manufacturer or supplier without intermediateor supplier without intermediate wholesalers and retailerswholesalers and retailers  Eg: TV MediaEg: TV Media
  • 13. Public-Service AdvertisingPublic-Service Advertising  AA public service Advertisingpublic service Advertising ((PSAPSA) or) or community service announcementcommunity service announcement (CSA) is a(CSA) is a non-commercial advertisement, typically onnon-commercial advertisement, typically on radio or television, broadcast for the public.radio or television, broadcast for the public.  The main concept is to modify public attitudes byThe main concept is to modify public attitudes by raising awareness about specific issues.raising awareness about specific issues.  Eg: Anti Narkoba, Pekan Imunisasi NasionalEg: Anti Narkoba, Pekan Imunisasi Nasional
  • 14. COURSEWORK!COURSEWORK!

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