Classification of advertising

1. Presented by :-
Baikhamani kaipeng
MBA-4th sem

2. Based on Demand influence level
 Primary demand advertising
 Selective demand advertising

3. Primary demand advertising

4. Selective demand advertising

5. Base on audience to which is directed
 Consumer advertising
 Industrial advertising
 Trade advertising
 Professional advertising

6. Consumer advertising

7. Industrial advertising

8. Trade advertising

9. Professional advertising

10. Base on objective
 Product advertising
 Institutional advertising
 Public service advertising
 Comparative advertising
 Competitive advertising
 Advocacy advertising

11. Product advertising

12. Institutional advertising

13. Public service advertising

14. Comparative advertising

15. Competitive advertising

16. Advocacy advertising

17. Base on timing of response elicit
 Direct action advertising
 Indirect action advertising

18. Direct response advertising

19. Indirect response advertising

20. Base on geographical coverage
 National advertising
 Regional advertising
 Local advertising

21. National advertising

22. Regional advertising

23. Local advertising

24. THANK YOU