9 agency recognition & remuneration

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Novrita Widiyastuti, S.Sos, M.Si

Agency recognition and remuneration Novrita Widiyastuti, S.Sos

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Is business growth your top goal for 2016? We’re here to help you make it happen. Convincing clients to adopt new tactics and services into their business plan is a strong strategy to continue expansion. However, many clients may be unfamiliar or skeptical of new digital marketing methods, such as pay-per-click advertising and remarketing, that could greatly increase their reach and sales potential – so it’s your job to introduce them. During this webinar, paid search expert Erin Sagin will walk you through who to target and how to counter common objections to sell clients on adopting new, lucrative online marketing strategies. During this webinar, you'll learn: -How to pitch clients on new digital marketing strategies -Who to target from a PPC, ad buying, and remarketing perspective -How to counter common objections and skepticisms

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http://www.trinityp3.com/ Agency remuneration and compensation models are under pressure with a focus from procurement on marketing budgets. There are basically four types of agency remuneration being 1. Spend based (commissions) 2. Cost based (Head hours, overheads and profit multiples) 3. Output based (Pricing and fixed fee) 4. Outcome based (Performance payments and profit sharing). The last two are increasingly used together in a Value Based Compensation model which fixes the base fee for the agency's outputs and rewards the agency based on performance. This presentation provides an overview of the various advertising agency compensation models and provides guides and consideration to choose the right model for you.

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TrinityP3 Marketing Management Webinars http://www.trinityp3.com/product-category/webinars/ Managing marketing and your agency suppliers continues to become increasingly complex and time consuming. TrinityP3 Marketing Management Consultants are thought-leaders in all aspects of marketing management to improve marketing and agency performance and increase implementation efficiency. This series of webinars are your opportunity to hear the latest industry best trends and practices from the consultants working in this category on a daily basis regionally and globally. An interactive approach means you will be able to have your specific questions answered by industry leading practitioners. Topic: The latest trends in agency remuneration Date: Wednesday August 26 Time: 13:00-14:00 AEST Presenter: Darren Woolley Description: Agency remuneration, or as our friends in the USA say compensation, continues to be a significant issue for advertisers, procurement and agencies. There are an increasing number of approaches and methodologies all with their own strengths and weaknesses. And while there is no one cookie-cutter approach, we will be reviewing each of the remuneration models to help you find the one that is right for you.

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